List of the Best San Francisco Naming Companies

Looking for top naming agency in San Francisco?

A powerful name for your business helps outshine competitors and connect with customers. To reach your target audience, consider hiring a naming company that will provide a unique, memorable name.

To assist you in your search for a partner, we’ve compiled this list of the top naming firms in San Francisco. Browse descriptions, feedback, and awards to find which can best suit your company’s needs.

  • 1

    Catchword

    Catchword is a dedicated brand name development agency founded in 1998, with offices in the San Francisco Bay and New York areas. Its team of seven provides every service related to brand naming, including architecture and strategy, creative development, linguistic and cultural screening, preliminary trademark screening, and domain name assistance. 

    Notable Project

    A Fortune 500 materials science innovator in glass, ceramics, and optical physics, sought out Catchword to develop naming strategy for the company and names for several new products. Catchword developed the product names and helped the client formalize a unified naming strategy for B2B and B2C, build out a process for developing names, and create decision tools for choosing the appropriate name.

    "They are leaders in the field of naming, have a great deal of experience, and have delivered strong, consistent results for us." – Global Director of Corporate Marketing, Materials Science Technology Company

    Former clients
    Aetna
    Allergan
    Amazon
    Corning
    Indeed
    Intel
    McDonald's
    PwC
    Starbucks
    Unilever
    Volkswagen
    Wells Fargo
    $ $ $ $ $
    equalizer $10,000+
    group2 - 9 Employees
    place Oakland, CA
    5.0
    5.0
    51 Clutch reviews
  • 2

    Lexicon Branding

    Lexicon Branding is a naming and branding agency founded in 1982. They employ 26 employees in their offices in Amsterdam and Sausalito, Calif., and offer expert market research and branding services to clients. 

    Notable Project

    Lexicon Branding led a five-part renaming process for an internet company. They collected market, consumer, and linguistics research, and conducted internal interviews. Internal stakeholders reported a significant increase in market recognition following as a result of the rename.

    “Since the rename, we’ve gained a lot of recognition in the market. Familiarity amongst our decision makers and buyers went up 22.5 percent in just 18 months.” – Former SVP of Marketing, Internet Company

    Former clients
    P&G
    Coca-Cola
    Intel
    Colgate
    $ $ $ $ $
    equalizer

    Undisclosed

    group10 - 49 Employees
    place Sausalito, CA
    4.9
    4.9
    13 Clutch reviews
  • 3

    Zinzin

    Zinzin is a naming agency located in Berkeley, Calif. It was founded in 2011 and has fewer than 5 employees.

    Notable Project

    A media company was rebranding their main product and needed a new name. Zinzin created a name that could be trademarked and used for social media handles. The client prides Zinzin on their project management. 

    "All of our B2B partners have responded well to the new name. We haven’t had any major legal obstacles arise - the trademark went through well... Overall, it's been very positive." - Creative Director, Media Company

    Former clients
    3M
    ABC
    Target
    Daybreak Games
    PepsiCo
    $ $ $ $ $
    equalizer

    Undisclosed

    group2 - 9 Employees
    place Berkeley, CA
    4.9
    4.9
    22 Clutch reviews
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  • 4

    Wonsupona

    Wonsupona is a naming agency headquartered in San Francisco, Calif., with another location in Durham, N.C. It was founded in 2012 and has a team of fewer than 5. In addition to naming services, Wonsupona provides branding and content marketing services.

    Notable Project

    Wonsupona worked closely with a consulting agency to figure out the best brand name. Through brainstorming the message and defining attributes of the agency, Wonsupona helped the consulting agency find the right name. 

    "Everyone has had an immensely positive reaction to the new name of my business. In my experience, it's unusual to have unanimous approval." - President, Consulting Agency

    Former clients
    IBM
    Ricola
    Microsoft
    MetaDesign
    $ $ $ $ $
    equalizer $10,000+
    group2 - 9 Employees
    place San Francisco, CA
    5.0
    5.0
    8 Clutch reviews
  • 5

    DDW

    DDW is a brand design consulting company based in Sausalito, Calif. Founded in 1997, the team of 35 specializes in packaging design, branding, logo services, and other design. They focus on consumer products and services.

    Notable Project

    DDW worked on package design for a large coffee brand. They augmented the brand’s internal graphics team to redesign the packaging for a line of products. They were a part of the process from conception to review and assisted with multiple projects after. The client was impressed with positive feedback the project received.

    “Everyone loved the design. It was a great mix of our history and heritage in a more modern look and feel. We get compliments from the different teams.” – Brand Manager, Large Coffee Brand 

    Former clients
    Starbucks
    Campbell’s
    Sprint
    Amazon
    $ $ $ $ $
    equalizer

    Undisclosed

    group10 - 49 Employees
    place Sausalito, CA
    4.9
    4.9
    11 Clutch reviews
  • 6

    Salt Branding

    With offices in New York and San Francisco, Salt Branding is a digital agency that has been helping a variety of clients since 2001. The agency and its team of 15+ are experts in branding, web design, and marketing strategy.

    Notable Project

    Salt Branding was hired by a venture capital firm to help them stand out from the competition. Their work included branding and web design, along with naming assistance. The client prides Salt Branding on the great attention they give their clients. They also liked that each team member had a role.

    "We spoke to a few agencies, but Salt really stood out. Their process is incredibly thoughtful and comprehensive."- Vice President, Venture Capital Firm

    Former clients
    Microsoft
    Brocade
    Arizona State University
    CenturyLink
    $ $ $ $ $
    equalizer $50,000+
    group10 - 49 Employees
    place San Francisco, CA
    4.8
    4.8
    4 Clutch reviews
    Awards

    Transform Awards: Gold , Silver & Bronze Winner (2017)

  • 7

    Heirloom

    Heirloom is a branding agency in Pacifica, Calif. and San Francisco. Founded in 2015, they have fewer than 5 employees that serve clients in a variety of sectors. Their services are centralized in branding.

    Notable Project

    Heirloom provided branding services for an insurance technology company. They revamped the client’s identity with a new logo and handled messaging strategy. The branding has received positive customer feedback.

    “I had their personal assurance that the senior executives themselves would work on my project, and then they did what they promised.” – Founder, Insurance Technology Company

    Former clients
    Hewlett Packard Enterprise
    Alongside
    Corelight
    GE
    J.D. Power
    $ $ $ $ $
    equalizer $10,000+
    group2 - 9 Employees
    place San Francisco, CA
    5.0
    5.0
    6 Clutch reviews
  • 8

    Brighter Naming

    Brighter Naming is a branding agency headquartered in San Jose, Calif. The agency was founded in 2001 and has fewer than 5 employees. Brighter Naming specializes in branding, but also offers SEO and logo services. The majority of the agency's clients are enterprise businesses.

    Notable Project

    Brighter Naming created a modern name and tagline for a software company. The client felt that the name was catchy, but also strongly showcased their brand's message.

    "We love the tagline. It’s a supply chain visibility product where we’re actually making supply chains smarter, and the tagline ‘visibly smart’ just really rings, resonates." - President & Owner, Software Company

    Former clients
    Pearson Learning
    Fluke Networks
    Qstride
    Oil States Research
    Infineon
    $ $ $ $ $
    equalizer $5,000+
    group2 - 9 Employees
    place San Jose, CA
    5.0
    5.0
    2 Clutch reviews
  • 9

    House of Who, Inc.

    House of Who, Inc. is an arthouse and brand agency located in Berkeley, Calif. Founded in 2015, the 9-person team offers branding services with a focus on naming and corporate identity.

    Notable Project

    House of Who, Inc. provided naming services for a global telecommunications company. The team set up a name selection strategy and system that was consistent across a wide variety of products and could continue to be used as the company grew. The client was excited about the new system.

    “We now have a naming system that brings consistency and cohesion to our existing portfolio and empowers us to effortlessly name new products and services as they come online.” 
    —VP of Global Brands and Programs, Global Telecommunications Company

    Former clients
    Google
    Apple
    Target
    Disney
    Blue Shield of California
    $ $ $ $ $
    equalizer

    Undisclosed

    group2 - 9 Employees
    place Berkeley, CA
    5.0
    5.0
    3 Clutch reviews
  • 10

    HUb

    Hub Strategy and Communication is a creative agency based in San Francisco. Founded in 2002, their team of about 30 employees provides advertising, marketing strategy, and media planning and buying services.

    Notable Project

    Hub Strategy and Communication worked with this cloud-based camera manufacturer to supply print and digital marketing capabilities, including TV and radio ad production, media buying, and creative development. They encouraged the client to use geographic marketing, which led to a substantial lift in sales.

    "They understood our customer, understood our business, used our product, and built great creative to address that." – VP of Marketing, Cloud-based Camera Manufacturer

    Former clients
    San Francisco 49ers
    Oakland Athletics
    University of San Francisco
    Blue Shield of California
    $ $ $ $ $
    equalizer $25,000+
    group10 - 49 Employees
    place San Francisco, CA
    4.9
    4.9
    8 Clutch reviews
    Awards

    Graphis Awards , Addy Awards , Clio Awards , The Webby Awards , The Telly Awards , Cannes Lions Awards , Communication Arts Awards

  • 11

    Gold Front

    Gold Front is a brand studio based in San Francisco. Founded in 2013, their team of fewer than 10 employees provides web design, marketing strategy, advertising, branding, and video production services to small, midmarket, and enterprise businesses.

    Notable Project

    Gold Front sharpened the client's brand and positioning. They worked on creating a new landing page, exploring brand position statements, designing a new logo, fonts, sales pitch decks, and other website elements. The client's brand video received more shares than anything else it had ever posted.

    "They are more than designers; they guide you through how you should think about a brand or positioning problem, and then deliver above expectations." – Marketing Department, Instructional Content Platform

    Former clients
    Uber
    Slack
    Google
    Jawbone
    $ $ $ $ $
    equalizer $5,000+
    group2 - 9 Employees
    place San Francisco, CA
    4.9
    4.9
    7 Clutch reviews
  • 12

    The Engine is Red

    The Engine is Red is a full-service digital agency with locations in Santa Rosa, Calif., and Minneapolis. The agency was founded in 2008 and has around 20 employees who specialize in marketing strategy, branding, web design and development, and mobile app development, among other services. It serves clients in the health care, nonprofit, retail, education, energy, and financial industries.

    Notable Project

    A midsized California vineyard hired The Engine is Red to help with its digital strategy when it participated in a Google pilot advertising platform. The Engine is Red helped the client learn how to use the platform successfully and also developed its digital assets and monitored its website performance and metrics.

    "The whole process has been so collaborative and open that their team feels like an extension of our own. With the bigger picture in mind, I appreciate their attention to future opportunities for our business to succeed." - Digital Marketing Manager, California Vineyard

    Former clients
    Medtronic
    Guide Dogs for the Blind
    Swinerton Builders
    United Way
    Swinerton PG&E
    $ $ $ $ $
    equalizer $5,000+
    group10 - 49 Employees
    place Santa Rosa, CA
    4.8
    4.8
    3 Clutch reviews
    Awards

    Awwwards: Best in Category , Web Marketing Association Web Awards Winner

  • 13

    Most Likely To

    Most Likely To is an advertising agency from San Francisco. It was founded in 2017 and now has a team of 6 that works on advertising, branding, digital strategy, media planning & buying, content marketing, and video production for companies of varying sizes.

    Notable Project

    A law firm needed help filling open positions and Most Likely To worked on the brand and online image in order to attract the right candidates. After that project, Most Likely To now conducts out of home advertising campaigns as well as managing their social media presence.

    "They keep us well-informed of all the metrics involved—from click rates to the number of impressions our outdoor advertising has seen. We have been very pleased with their results." — HR Generalist, Law Firm

    Former clients
    City of San Francisco
    HBO
    airbnb
    Domino's
    $ $ $ $ $
    equalizer $10,000+
    group10 - 49 Employees
    place San Francisco, CA
    5.0
    5.0
    5 Clutch reviews
  • 14

    Theory SF

    Theory SF is a San Francisco-based creative agency. The agency was founded in 2015 and has a team of 2 that provides a variety of services including branding, marketing strategy, web design, advertising, digital strategy, and more.

    Notable Project

    A radio station was undergoing a rebranding of their entire network and needed to overhaul various parts of their online presence. Theory SF conducted market research in order to redesign their website as a fitting part of their overall rebranding.

    "They’re highly professional, but also down-to-earth people that feel like part of our team. The team’s industry knowledge is incredible and they’re not afraid to think outside the box." — Program Director, Radio Station

    Former clients
    Cisco
    SF Museum of Modern Art
    EcoTerra
    Net Gear
    $ $ $ $ $
    equalizer $25,000+
    group2 - 9 Employees
    place San Francisco, CA
    4.9
    4.9
    13 Clutch reviews
  • 15

    Revolution Creatives

    Revolution Media Group is a website design and development company that was founded in 2004. Headquartered in San Francisco, CA, Revolution Media Group's small team of fewer than 10 employees provides web development, web design, and branding services.

    Notable Project

    Revolution Media Group worked with an insulation company to develop three new websites. The project's goal was to share updates with non-IT employees. The client was impressed with the extra work Revolution Media Group devoted to the project to ensure it met all their goals.

    "They worked with me. They really met all of the goals that we had set and even gave me something that I wasn’t expecting. The auto-sizing of the website was a great perk. It was an unexpected surprise to be able to receive that feature." – Marketing Specialist, Insulation Products Company 

    Former clients
    Partnership for Children & Youth
    Williams-Sonoma
    FLM.TV
    Bavarian Nordic
    $ $ $ $ $
    equalizer

    Undisclosed

    group2 - 9 Employees
    place San Francisco, CA
    5.0
    5.0
    5 Clutch reviews
    Awards

    2014 Best Business in San Francisco

  • 16

    Palmer Ad Agency

    San Francisco-based Palmer Ad Agency brings more than 30 years of digital and traditional marketing experience to the frontiers of modern advertising. With a core team of 12 employees, Palmer has served clients of varying sizes and aims by developing a collaborative approach to marketing strategy and development. The agency's ability to deliver complex solutions in graphic design, social media, branding, and corporate identity with a relatively small, skilled team is what sets them apart.

    Notable Project

    While their clients come from many industries, Palmer has a history of working with clean energy firms. A solar energy firm went to Palmer to revamp their digital marketing strategy, which had fallen short on social media metrics. Palmer helped them with brand development, moved their website to HubSpot, and organized campaigns on social media and elsewhere that proved successful for the company.

    " They have a very insightful and intelligent team that came up with a lot of excellent ideas and strategies. Also, they listened to us and got everything right the first time, which saved us a lot of time." - Director of Marketing, Solar Energy Firm

    Former clients
    Comcast
    Bank of Stockton
    Metropolitan Transportation Commission
    Aegis Solar Energy
    Blue Raven Solar
    $ $ $ $ $
    equalizer $5,000+
    group10 - 49 Employees
    place San Francisco, CA
    4.8
    4.8
    4 Clutch reviews
    Awards

    Marketing Association of Credit Unions MAC Award, 2017

  • 17

    Viewstream

    Viewstream is a creative digital agency with offices in San Francisco, Chicago, and Austin, Texas. Founded in 2000, they have just under 30 employees on their team. Their services include advertising, video production, and branding, and they primarily serve enterprise clients.

    Notable Project

    Viewstream provided branding services for an eSports and gaming platform. Their responsibilities included brand creative and positioning, presentations, design, web development, and video production. The project multiplied traffic and overall feedback on the project was positive. Their talented team brought the brand to life. They were organized and their workflow was seamless.

    “I would say the combination of service and creativity is unmatched in any agency that we have worked with.” – CEO, eSports Gaming Platform

    Former clients
    Accenture
    Adobe
    Amazon
    Coca Cola
    PayPal
    UPS
    $ $ $ $ $
    equalizer $10,000+
    group10 - 49 Employees
    place San Francisco, CA
    4.9
    4.9
    5 Clutch reviews
    Awards

    Telly Awards , Hermes Awards , San Francisco State University , Sony Electronics , QuickTime Film Festival , ResFest Film Festival , International Film Festival Rotterdam

  • 18

    Rainfactory

    Rainfactory is a full-service digital marketing agency based in Oakland, Calif., with a secondary location in Seattle. Founded in 2014, this company has 22 employees. Services offered by Rainfactory include social media marketing, PPC, and advertising for small to mid-sized businesses.

    Notable Project

    Rainfactory was responsible for social media marketing for a product startup. They worked to raise awareness of the client's company and draw attention to the client's crowdfunding campaign. They handled social media management, content creation, and web development. The client reported that their crowdfunding and sales goals were surpassed as a result of working with Rainfactory. 

    "Our results were astonishing—we far surpassed our crowdfunding and sales goals. While we were initially shooting for $50,000, we raised $1.5 million dollars. Our original goal was to produce 1000 chairs, but we ended up selling 23,000." - VP Marketing, Product Startup

    Former clients
    OneWheel
    Segway Robotics
    Atari
    $ $ $ $ $
    equalizer $1,000+
    group10 - 49 Employees
    place Oakland, CA
    4.8
    4.8
    3 Clutch reviews
  • 19

    Be Unicorn

    Be Unicorn is a design and development company located in San Francisco. It was founded in 2017 and employs a small team of 2 that provides a range of services like mobile app development, UX/UI design, AI, AR/VR development, branding, and more for mainly small businesses. 

    Notable Project

    A parenting help platform wanted to branch out into apps but lacked an internal development team. Be Unicorn has designed and developed several mobile apps for both Android and iOS. They design the UX and UI, code the back end, integrate the apps with Amazon, publish the apps, and help market them.

    "We’re definitely happy. The products work well and are functional. We have 50-100 users every day. We have five applications for parents and one not for parents...The app looks perfect." — CEO, Parenting Help Platform

    Former clients
    Procter & Gamble
    Bacardi
    L'Oreal
    Heineken
    $ $ $ $ $
    equalizer $5,000+
    group10 - 49 Employees
    place San Francisco, CA
    5.0
    5.0
    2 Clutch reviews
  • 20

    Kwok Design

    Kwok Design is a creative agency that is based in Tracy, Calif. Kwok Design's small team of two employees specialize in web design, UI/UX design, and SEO.  

    Notable Project

    A private medical practice partnered with Kwok Design to design and maintenance a website. Using WordPress, the team at Kwok Design designed a website for the client and has continuously updated the website over a 15-year period. Kwok Design also managed content and some social media for the website. The client was impressed by the team at Kwok Design's responsiveness and professionalism. 

    "They were always very responsive to requests. Often in the same day, the project manager would update the website if I sent a request for a change or the posting of an article or a blog." – Surgeon, Private Medical Practice 

    Former clients
    DC Bees
    Aortica
    OmniPro
    University Art
    $ $ $ $ $
    equalizer $1,000+
    group2 - 9 Employees
    place San Francisco, CA
    5.0
    5.0
    1 Clutch review
  • 21

    Design Proficient

    Digital agency Design Proficient is based in San Francisco. Since the company's founding in 2009, their team of over 250 specialists focus on logo and web design, web development, UX/UI design, and more.  

    Notable Project

    Design Proficient created a website for an independent life insurance broker. The website was built to serve as a portfolio for the client. The project allows potential clients to peruse past projects and learn more about the broker's offered services.

    "I was given an affordable cost structure and they delivered a very nice website." –Independent Life Insurance Broker 

    Former clients
    Elijah Excavation
    The Travel Wagon
    High End Movers
    X Time
    $ $ $ $ $
    equalizer $1,000+
    group250 - 999 Employees
    place San Francisco, CA
    2.8
    2.8
    7 Clutch reviews
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