Looking for a top naming agency in San Francisco?

A powerful name for your business helps outshine competitors and connect with customers. To reach your target audience, consider hiring a naming company that will provide a unique, memorable name.

To assist you in your search for a partner, we’ve compiled this list of the top naming companies in San Francisco. Browse descriptions, feedback, and awards to find which can best suit your company’s needs. If you need more support, tell us about your project, and we'll match you with recommended companies.

List of the Best San Francisco Naming Companies

  • 1
    $25,000+
    2 - 9 Employees
    Oakland CA

    Catchword is a dedicated brand name development agency founded in 1998, with offices in the San Francisco Bay and New York areas. Its team of seven provides every service related to brand naming, including architecture and strategy, creative development, linguistic and cultural screening, preliminary trademark screening, and domain name assistance. 

    Clients
    Aetna
    Allergan
    Amazon
    Corning
    Industries
    Notable Project

    A Fortune 500 materials science innovator in glass, ceramics, and optical physics, sought out Catchword to develop naming strategy for the company and names for several new products. Catchword developed the product names and helped the client formalize a unified naming strategy for B2B and B2C, build out a process for developing names, and create decision tools for choosing the appropriate name.

    "They are leaders in the field of naming, have a great deal of experience, and have delivered strong, consistent results for us." – Global Director of Corporate Marketing, Materials Science Technology Company

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  • 2
    $10,000+
    2 - 9 Employees
    Berkeley CA

    Zinzin is a naming agency located in Berkeley, Calif. It was founded in 2011 and has fewer than 5 employees.

    Clients
    3M
    ABC
    Target
    Daybreak Games
    Notable Project

    A media company was rebranding their main product and needed a new name. Zinzin created a name that could be trademarked and used for social media handles. The client prides Zinzin on their project management. 

    "All of our B2B partners have responded well to the new name. We haven’t had any major legal obstacles arise - the trademark went through well... Overall, it's been very positive." - Creative Director, Media Company

  • 3
    Undisclosed
    2 - 9 Employees
    Sausalito CA

    Founded in 2002, Igor Naming Agency is a naming agency located in Sausalito, California. Serving midmarket and enterprise-level clients, their team of 2–3 employees focuses solely on naming companies and their products and services.

    Clients
    Gogo Inflight Internet
    TruTV
    WHOOP Fitness Tracker
    Notable Project

    Igor Naming Agency branded a biotech startup. Coming up with their name and establishing target markets and audiences, the team defined all aspects of the clients' business. Thanks to their work, the client saw high brand recognition early into their launch.

    "They communicate very well at all stages of the project. Steve Manning makes every effort to understand the needs of the client." — Founder, Biotech Startup

  • 4
    Undisclosed
    10 - 49 Employees
    Sausalito CA

    Lexicon Branding is a naming and branding agency founded in 1982. They employ 26 employees in their offices in Amsterdam and Sausalito, Calif., and offer expert market research and branding services to clients. 

    Clients
    P&G
    Coca-Cola
    Intel
    Colgate
    Notable Project

    Lexicon Branding led a five-part renaming process for an internet company. They collected market, consumer, and linguistics research, and conducted internal interviews. Internal stakeholders reported a significant increase in market recognition following as a result of the rename.

    “Since the rename, we’ve gained a lot of recognition in the market. Familiarity amongst our decision makers and buyers went up 22.5 percent in just 18 months.” – Former SVP of Marketing, Internet Company

  • 5
    $10,000+
    10 - 49 Employees
    San Francisco CA

    Evviva Brands is an international branding agency with offices in San Francisco, CA and Edinburgh, UK. Founded in 2009, Evviva Brand's team of nearly 10 employees specializes in branding and marketing strategy. Other services include web and logo design.

    Clients
    Amazon
    Delta Air Lines
    Google Fiber
    The Ritz Carlton
    Industries
    Notable Project

    Evviva Brands helped a technology company rebrand. They conducted market research and designed a marketing strategy that included a new corporate logo web design, marketing copy, and color scheme. As a result of their efforts, the client was able to win a deal that doubled its value. 

    "As a result of their effort, we received a $125 million deal from the largest oil field services company in the world. That deal doubled the value of our company overnight." – CEO, Technology Company

  • 6
    $50,000+
    10 - 49 Employees
    San Francisco CA

    With offices in New York and San Francisco, Salt Branding is a digital agency that has been helping a variety of clients since 2001. The agency and its team of 15+ are experts in branding, web design, and marketing strategy.

    Clients
    Microsoft
    Brocade
    Arizona State University
    CenturyLink
    Notable Project

    Salt Branding was hired by a venture capital firm to help them stand out from the competition. Their work included branding and web design, along with naming assistance. The client prides Salt Branding on the great attention they give their clients. They also liked that each team member had a role.

    "We spoke to a few agencies, but Salt really stood out. Their process is incredibly thoughtful and comprehensive."- Vice President, Venture Capital Firm

  • 7
    $10,000+
    2 - 9 Employees
    San Francisco CA

    Global Brand Works is a branding agency located in San Francisco. They have about 6 employees that also specialize in logo design and market research. Global Brand Works partners with several enterprise clients. 

    Clients
    Paypal
    LifeLock
    Kettle Brand Potatoe Chips
    Charles Schwab
    Industries
    Notable Project

    Global Brand Works established a consultancy's new brand using research and information gathering practices. In order to meet the client's needs, Global Brand Works created strategic messaging and visuals that emphasized the rebrand. The client was very happy with the work done by Global Brand Works. 

    "We think their branding looks good and reflects our company values. They were mindful of our budget and worked within our means." – Co-Founder, Consultancy 

  • 8
    $25,000+
    10 - 49 Employees
    San Francisco CA

    Hub Strategy and Communication is a creative agency based in San Francisco. Founded in 2002, their team of about 30 employees provides advertising, marketing strategy, and media planning and buying services.

    Clients
    San Francisco 49ers
    Oakland Athletics
    University of San Francisco
    Blue Shield of California
    Notable Project

    Hub Strategy and Communication worked with this cloud-based camera manufacturer to supply print and digital marketing capabilities, including TV and radio ad production, media buying, and creative development. They encouraged the client to use geographic marketing, which led to a substantial lift in sales.

    "They understood our customer, understood our business, used our product, and built great creative to address that." – VP of Marketing, Cloud-based Camera Manufacturer

  • 9
    $5,000+
    2 - 9 Employees
    San Jose CA

    Brighter Naming is a branding agency headquartered in San Jose, Calif. The agency was founded in 2001 and has fewer than 5 employees. Brighter Naming specializes in branding, but also offers SEO and logo services. The majority of the agency's clients are enterprise businesses.

    Clients
    Pearson Learning
    Fluke Networks
    Qstride
    Oil States Research
    Industries
    Notable Project

    Brighter Naming created a modern name and tagline for a software company. The client felt that the name was catchy, but also strongly showcased their brand's message.

    "We love the tagline. It’s a supply chain visibility product where we’re actually making supply chains smarter, and the tagline ‘visibly smart’ just really rings, resonates." - President & Owner, Software Company

  • 10
    $10,000+
    2 - 9 Employees
    San Francisco CA

    Heirloom is a branding agency in Pacifica, Calif. and San Francisco. Founded in 2015, they have fewer than 5 employees that serve clients in a variety of sectors. Their services are centralized in branding.

    Clients
    Hewlett Packard Enterprise
    Alongside
    Corelight
    GE
    Notable Project

    Heirloom provided branding services for an insurance technology company. They revamped the client’s identity with a new logo and handled messaging strategy. The branding has received positive customer feedback.

    “I had their personal assurance that the senior executives themselves would work on my project, and then they did what they promised.” – Founder, Insurance Technology Company

  • 11
    $10,000+
    2 - 9 Employees
    San Francisco CA

    UNIT Partners is a branding and graphic design agency based in San Francisco and founded in 1996. UNIT Partners' team of more than 200 employees has more than two decades of experience in web design, branding, and marketing strategy. The firm mainly works with small- and mid-sized businesses but has experience working with large enterprises as well. 

    Clients
    Kia Motors
    Jamba Juice
    Mercedes-Benz
    Taiwanese Shaved Ice
    Industries
    Notable Project

    UNIT Partners was tasked with helping a restaurant group redo its branding. UNIT Partners designed new menus, a new logo, and websites in order to meet the client's needs and emphasize the rebrand. The team at UNIT Partners also initiated marketing messages that reflected the rebrand. The client was very impressed with the team at UNIT Partners professionalism and devotion to the project. 

    "I felt like they were always looking out for what was best for me as the client. UNIT's number one priority is not to get it done, but to get it done right, no matter if it takes twenty tries or if it takes two tries. "-CEO, Restaurant Group 

  • 12
    $50,000+
    10 - 49 Employees
    San Francisco CA

    Noise 13 is a strategy and design firm based in San Francisco. Founded in 2000, Noise 13's team of about 200 employees provides web design and branding services to small, midmarket, and enterprise clients.

    Clients
    Tile
    Pacific Catch
    World Wrapps
    PG&E
    Industries
    Notable Project

    Noise 13 worked with this software startup to rebrand itself as a multiplatform software company as it grew. They implemented a new brand strategy which included finding the color, font, photography, and designing the website for a more visually appealing aesthetic.

    "I have no suggestions for improvement." – Graphic Designer, Software Startup

  • 13
    $25,000+
    2 - 9 Employees
    San Francisco CA

    Theory SF is a San Francisco-based creative agency. The agency was founded in 2015 and has a team of 2 that provides a variety of services including branding, marketing strategy, web design, advertising, digital strategy, and more.

    Clients
    Cisco
    SF Museum of Modern Art
    EcoTerra
    Net Gear
    Industries
    Notable Project

    A radio station was undergoing a rebranding of their entire network and needed to overhaul various parts of their online presence. Theory SF conducted market research in order to redesign their website as a fitting part of their overall rebranding.

    "They’re highly professional, but also down-to-earth people that feel like part of our team. The team’s industry knowledge is incredible and they’re not afraid to think outside the box." — Program Director, Radio Station

  • 14
    $25,000+
    2 - 9 Employees
    Sausalito CA

    Good Stuff Partners is a branding and design agency based in Sausalito, CA. Founded in 2013, Good Stuff Partners' team of fewer than 10 employees provide branding and logo services.

    Clients
    Mental Health Association of NYC
    SEE International
    YMCA
    Industries
    Notable Project

    Good Stuff Partners revamped the brand messaging and in updating its marketing efforts, which included redesigning. 

    "They work with us directly to find unique solutions instead of providing generic templates or answers." – Partner, Architecture Firm

  • 15
    $5,000+
    2 - 9 Employees
    San Francisco CA

    Gold Front is a brand studio based in San Francisco. Founded in 2013, their team of fewer than 10 employees provides web design, marketing strategy, advertising, branding, and video production services to small, midmarket, and enterprise businesses.

    Clients
    Uber
    Slack
    Google
    Jawbone
    Industries
    Notable Project

    Gold Front sharpened the client's brand and positioning. They worked on creating a new landing page, exploring brand position statements, designing a new logo, fonts, sales pitch decks, and other website elements. The client's brand video received more shares than anything else it had ever posted.

    "They are more than designers; they guide you through how you should think about a brand or positioning problem, and then deliver above expectations." – Marketing Department, Instructional Content Platform

  • 16
    $5,000+
    10 - 49 Employees
    San Francisco CA

    Founded in 2003, Propane is a digital agency with a focus on strategy. They have 20 employees in their San Francisco office, who together compose an efficient team of designers, developers, and marketers equipped to create digital solutions. With an emphasis on distinct branding, Propane offers consulting services, custom software and web development, and social media marketing.

    Clients
    Lojack
    Kaiser Permanente
    Clarisonic
    Telltale Games
    Industries
    Notable Project

    A subsidiary of a large auto manufacturer sought Propane's design expertise in creating a vehicle entertainment platform. Propane Studio first consulted with the firm to ensure clear expectations, then created all the visual assets for the platform. They also handled the branding. The client was impressed by Propane's technical knowledge, which they did not expect from an agency with such a broad focus.

    "I have a good impression of their professionalism, deliverables, and commitment to their work. I think overall, it’s really positive feedback, and in comparison to other companies we have worked with, they were best able to adapt to our way of working." – Senior Industrial Designer, Auto Manufacturer

  • 17
    Undisclosed
    10 - 49 Employees
    Sausalito CA

    Watson Creative is a research-based creative studio located in Portland and founded in 2008. They comprise 27 employees specializing in digital strategy and design and brand storytelling for various companies, from startups to venture capitalists, in a number of industries, including IT, lifestyle, finance, the arts, legal, dental, and consumer products. Services include brand strategy and DNA, website design, UX/UI, graphic design, content marketing, photography, video, and e-commerce.

    Clients
    KingPins
    Chown Hardware
    New York Yankees
    Industries
    Notable Project

    Watson Creative provided video production services along with graphic design to enhance corporate and product brand identity for a telecommunications company. The content was distributed at trade shows along with other channels. The brand material created by Watson Creative enhanced awareness among important partners, increasing the client’s market share and engagement with marketing emails.

    “They were efficient with a whatever it takes attitude. Their spirit to do it right and their passion for branding stood out. We experienced higher visibility to key partners and increased email marketing open rates and market share.” – VP Marketing, Telecommunications Company

  • 18
    $10,000+
    2 - 9 Employees
    San Francisco CA

    Bartlett Brands is a boutique branding agency based in San Francisco. Founded in 2011, Bartlett Brands' team of fewer than 10 employees provides branding, marketing strategy, web design, logo, and packaging design services.

    Clients
    Patchology
    The Wine Group
    Ipsy
    Greenleaf
    Notable Project

    Bartlett Brands supplied the client with a fully fleshed-out company identity in terms of branding, logo, website design, and paper packaging, among other elements. The client has been nominated for design awards, and constantly receives praise for its branding.

    "Not only did Bartlett Brands meet all of our branding requirements, but they also put something special out there, which we almost didn’t expect." – Partner, Cuban Social Outpost

  • 19
    $10,000+
    2 - 9 Employees
    Emeryville CA

    Farinella LLC is a branding and marketing agency that also provides web design and advertising services. Founded in 1990, they have a team of about 10 employees based in Emeryville, Calif. who service midmarket firms and small businesses. They focus on clients in manufacturing, business services, arts, entertainment, and music industries.

    Clients
    Libratone
    The North Face
    Williams-Sonoma, Inc.
    Microsoft
    Industries
    Notable Project

    Farinella LLC streamlined the use of a Google Analytics account, which improved tracking and increased online visibility for a lumber company. They revamped the website and created brand guidelines to better articulate the client’s brand identity. They delivered products that improved digital engagement.

    “The level of attention that they are able to deliver to each client is really unique.” – Marketing Director, Lumber company

  • 20
    $100,000+
    10 - 49 Employees
    San Francisco CA

    Gershoni is a creative agency that builds brands for century-old institutions, Fortune top-10 companies, startups, and nonprofits. They are located in San Francisco, CA and have a team of 15 employees that provides branding, content marketing, and advertising to clients across business, consumer, financial, and food and beverage industries.

    Clients
    Google
    Women’s Media Center
    San Francisco Art Institute
    Industries
    Notable Project

    When a local educational institution needed to rebrand, Gershoni Creative Agency took the lead, creating a rebranding campaign that included a toolkit and guidelines to document brand identity. Gershoni Creative Agency posted on social media, helped with fundraisers, and updated the organization’s website.

    “Gershoni's project management is one of their greatest strengths. … The relationship was very collaborative. Gershoni was able to respect the opinions of the many strong-willed, creative people who had input in the project.” – Content Lead and Product Manager, Educational Institute

  • 21
    $5,000+
    10 - 49 Employees
    Santa Rosa CA

    The Engine is Red is a full-service digital agency with locations in Santa Rosa, Calif., and Minneapolis. The agency was founded in 2008 and has around 20 employees who specialize in marketing strategy, branding, web design and development, and mobile app development, among other services. It serves clients in the health care, nonprofit, retail, education, energy, and financial industries.

    Clients
    Medtronic
    Guide Dogs for the Blind
    Swinerton Builders
    United Way
    Industries
    Notable Project

    A midsized California vineyard hired The Engine is Red to help with its digital strategy when it participated in a Google pilot advertising platform. The Engine is Red helped the client learn how to use the platform successfully and also developed its digital assets and monitored its website performance and metrics.

    "The whole process has been so collaborative and open that their team feels like an extension of our own. With the bigger picture in mind, I appreciate their attention to future opportunities for our business to succeed." - Digital Marketing Manager, California Vineyard

  • 22
    $10,000+
    10 - 49 Employees
    San Francisco CA

    Pivot Design is a marketing agency with offices in Chicago, San Francisco, and Boston. Founded in 1992, the 40+ team works with a variety of clients on their branding, logos, graphic design, and advertising.

    Clients
    Microsoft
    Northwestern University
    Google
    American Library Association
    Notable Project

    A real estate firm hired Pivot Design for marketing and branding help. The agency created a branding plan, which included refreshing their website, holding different events, and creating videos and other traditional marketing campaigns. The client prides Pivot Design on how they internalize customer feedback. 

    "Pivot is a rare breed — a turnkey business that can do anything. They offer a nice combination of being very creative, while running a successful business."- CEO, Real Estate Development Firm

  • 23
    $10,000+
    2 - 9 Employees
    San Francisco CA

    Most Likely To is an advertising agency from San Francisco. It was founded in 2017 and now has a team of 6 that works on advertising, branding, digital strategy, media planning & buying, content marketing, and video production for companies of varying sizes.

    Clients
    City of San Francisco
    HBO
    airbnb
    Domino's
    Industries
    Notable Project

    A law firm needed help filling open positions and Most Likely To worked on the brand and online image in order to attract the right candidates. After that project, Most Likely To now conducts out of home advertising campaigns as well as managing their social media presence.

    "They keep us well-informed of all the metrics involved—from click rates to the number of impressions our outdoor advertising has seen. We have been very pleased with their results." — HR Generalist, Law Firm

  • 24
    $5,000+
    10 - 49 Employees
    San Francisco CA

    Founded in 2001, Karbo Communications is a digital marketing and PR agency with 15+ employees. Headquartered in San Francisco, the agency has two other offices in New York and Redwood City, Calif. The team specializes in public relations, branding, social media marketing, content marketing, and marketing strategy for clients in the IT and advertising sectors. 

    Clients
    Pycom
    8th Wall
    Penguin
    TDK
    Industries
    Notable Project

    An IoT company hired Karbo Communications for their public relations expertise. The team designed a product launch strategy, crafted messaging, and identified market partners. The team delivered positive media coverage and other results.

    "The Karbo Communications team consistently delivers results and proactively drives our PR strategy." – VP of Marketing, IoT Company

  • 25
    $10,000+
    10 - 49 Employees
    Walnut Creek CA

    McLean is a branding agency based in Walnut Creek, CA. Founded in 1991, McLean provides packaging design, branding, and logo services for small and midmarket businesses primarily.

    Clients
    Monster Energy
    Fresh Express
    Fresh Step
    Industries
    Notable Project

    McLean worked with a company to update its brand and design its packaging for a new product. McLean presented the client's product at Expo West and received positive feedback on its new look.

    "The feedback from the general public that we got so far has been fantastic." – VP Sales & Marketing, Natural Sweetener Company

  • 26
    $5,000+
    2 - 9 Employees
    Santa Rosa CA

    Circa is a marketing solutions company from Santa Rosa, Calif. It was founded in 2009 and has a small team of 7 that handles an array of projects in advertising, graphic design, print design, branding, social media marketing, video production and more.

    Clients
    Microsoft
    Oakland International Airport
    Mechanics Bank
    Autodesk
    Industries
    Notable Project

    A cosmetics company was launching a new product and wanted a marketing strategy from the beginning. Circa developed a marketing plan for the product that had to be carefully advertised to a new demographic. This included social media and video content as well as print ads. 

    "They're extremely strategic and creative, putting a lot of work into their approach. They always go above and beyond and are some of the hardest workers I know. They’re passionate about their work and want to do it well." — Former VP of Marketing, Cosmetics Company

  • 27
    $10,000+
    10 - 49 Employees
    San Francisco CA

    Viewstream is a creative digital agency with offices in San Francisco, Chicago, and Austin, Texas. Founded in 2000, they have just under 30 employees on their team. Their services include advertising, video production, and branding, and they primarily serve enterprise clients.

    Clients
    Accenture
    Adobe
    Amazon
    Coca Cola
    Industries
    Notable Project

    Viewstream provided branding services for an eSports and gaming platform. Their responsibilities included brand creative and positioning, presentations, design, web development, and video production. The project multiplied traffic and overall feedback on the project was positive. Their talented team brought the brand to life. They were organized and their workflow was seamless.

    “I would say the combination of service and creativity is unmatched in any agency that we have worked with.” – CEO, eSports Gaming Platform

  • 28
    $75,000+
    10 - 49 Employees
    San Francisco CA

    Based in San Francisco, Cutwater is a full-service advertising agency whose name derives from their vision – they help clients find their cutwater, or the clearest manifestation of their company's vision. Founded in 2007, its team of nearly 50 specializes in advertising, SEO, and social media marketing services among other marketing efforts.  

    Clients
    Google
    Brawny
    Peets Coffee and Tea
    Jeep
    Industries
    Notable Project

    Cutwater was hired by a healthcare services marketplace for product awareness. Cutwater created a brand platform and a corresponding manifesto which entailed a joint digital and traditional advertising campaign. Cutwater now manages all of the marketplace's TV, radio, digital, and social campaigns across 26 states.

    "Their work was transformational for us in terms of helping to communicate our core value proposition and strategic positioning for the brand...Several providers responded to us and really wanted to know more about what we were doing and how we could work with them. That was a huge success." – CMO, Healthcare Company

  • 29
    $10,000+
    10 - 49 Employees
    San Francisco CA

    BayCreative is a full-service marketing agency that excels in various services including content marketing, branding, design, direct marketing, video production, PPC, and email marketing. Founded in 1997, their San Francisco-based team of 16 serves as a "virtual marketing department" for their clients in industries like IT, financial services, and healthcare. 

    Clients
    Box
    Cisco
    Intel
    Motorola
    Industries
    Notable Project

    A professional coach wanted to pivot to a larger audience and had to adjust their brand accordingly. BayCreative redesigned their website and branding efforts, including materials like digital business cards and Google Forms. BayCreative now helps produce promotional content for social campaigns. 

    "My main objective was to gain some traction doing the same thing, but for a different audience. I’ve successfully broken into that audience and booked numerous speaking engagements and gained various clients. Not only that, but it has also gone global which is something that I didn’t really expect. I’m extremely happy with their work." – CEO, Professional Coach Company

  • 30
    $10,000+
    10 - 49 Employees
    San Francisco CA

    Born & Bred is a San Francisco-based branding agency founded in 2018. Their team of approximately 10 employees serves small to mid-sizes businesses across a range of industries. Their branding services include web, graphic, and packaging design. They also specialize in corporate identity and brand messaging.

    Clients
    Bose
    Ascend Wellness
    Equinox
    Notable Project

    Born & Bred delivered designs for the marketing campaigns of a cannabis delivery company. They've created logos and performed naming exercises to most effectively convey the brand. Their work has boosted the client's brand recognition through a variety of means.

    "We give them an idea of what we want to stand for, and then they perform a discovery exercise to dive deeper into the look and feel." — Director, Cannabis Delivery Platform

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