Non Gravity

Non Gravity was hired by FINCA Armenia, a subsidiary of FINCA Microfinance Coöperatief U.A., to refresh the market perception and strengthen brand visibility of the company. Non Gravity was chosen due to their high ratings, affordable pricing, great culture fit, good value for cost, and alignment with the company's values. A team of 2-5 members from Non Gravity worked on the project which involved the creation of a new symbol for FINCA Armenia, "Rolly". Rolly was developed and introduced successfully, serving as a friendly brand ambassador reflecting the organization's values of trust, empowerment, innovation, and care. The deliverables included a concept document defining Rolly's role and alignment with FINCA's values, a design package finalizing Rolly in multiple formats, a brand guidelines addendum, marketing assets featuring Rolly, and a launch campaign to introduce Rolly to the wider audience. The results were highly satisfactory, with Rolly effectively strengthening the brand identity and enhancing client engagement.