Global Brand Works

Global Brand Works was hired by an interior design firm seeking to refresh and solidify their brand identity. The branding agency conducted a deep dive into the company's operations and customer experiences, ultimately streamlining their brand personality. Global Brand Works created brand guidelines, a logo, color schemes, typography, collateral content, and a brand book for future reference. The collaboration lasted from January 2019 to September 2022 and cost approximately $30,000.

In another project, Global Brand Works partnered with a global leader in workforce management solutions to research, design, and message the employer brand/EVP project. The scope of the project included conducting surveys, focus groups, competitor analysis, envisioning workshops, and developing personas. The final deliverable was the positioning for designing creative content/copy of EVP. This collaboration involved 3-4 team members from Global Brand Works.

Global Brand Works was also chosen by an HR solutions provider to help align multiple acquisitions into a single, cohesive brand. The main goal of the project was to inspire, engage, and align all employees to a unified vision and purpose. The scope of work primarily consisted of idea generation, content creation, and project management. The president of the HR company praised the work, stating that it was phenomenal and well-received by the new leadership. Two team members from Global Brand Works collaborated on the project.