Global Brand Works

Global Brand Works was hired by a global leader in workforce management solutions to conduct research and design the platform and messaging phases of their employer brand project. The project involved surveys, focus groups, competitor analysis, envisioning workshops, and persona creation. The final deliverable was the positioning for designing creative content and copy of the employer value proposition (EVP). The project was supported by 3-4 GBW colleagues, with two being most influential across the project scope.

In the case of Polybius Interactive, an entertainment company, Global Brand Works was tasked with brand creation, brand identity system, and brand guidelines. The company was found through a referral and was chosen for its high ratings, company values alignment, and global experience. The scope of work included the development of a discussion guide, a brand platform, a messaging toolkit, visual identity development, and brand guidelines. The deliverable was a 3-4 page PDF with visual and verbal guidance that summarized the brand story, visual and verbal applications, and mocked-up examples.

Global Brand Works was hired by Address Income, a real estate company, to refresh their logo and clean up their brand guidelines. The company found GBW through an online search and chose them for their high ratings, budget-friendly pricing, and alignment with company values. The project involved designing a comprehensive visual branding system, including three distinct logos, an animation for the parent brand, and a full visual identity system with accompanying guidelines. The deliverables included multiple versions and formats of each logo, an animation for the parent brand, and a visual identity system with guidelines.