Catchword

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Catchword is a trusted leader in naming and branding that’s been creating impactful verbal and visual identities for clients worldwide since 1998. Industry leaders such as Intel, Kellogg’s, TikTok, Allergan, Starbucks, HBO, and VW turn to Catchword for creativity and strategic insight delivered with expert guidance. From offices in the San Francisco Bay Area and New York, Catchword helps clients express who they are and how they make a difference.

Client Insights

Industry Expertise

Business services

10%

Consumer products & services

10%

Financial services

10%

Information technology

10%

Manufacturing

10%

Medical

10%

Arts, entertainment & music

5%

Automotive

5%

Media

5%

Client Size Distribution

Small Business (<$10M) 10%

Midmarket ($10M - $1B) 35%

Enterprise (>$1B) 55%

Common Project Size

$10K-$49K 48 projects

$50K-$199K 31 projects

$200K-$999K 4 projects

Clients

  • Aetna
  • Allergan
  • Amazon
  • Corning

Highlights from Recent Projects

Overall Rating

5.0
96 Reviews

Catchword was engaged by the founder of Chord Marketing, a brand and marketing consultant, to undertake three significant naming and rebranding projects. These included renaming an early-stage healthcare company, rebranding a $1B+ consulting firm, and naming a mobile healthcare app in partnership with three Fortune 50 brands. Catchword was selected due to its high ratings, budget-friendly pricing, and professional experience comparable to large branding agencies. The projects involved the creation of names, logo designs, and visual brand guidelines, with a team of 2-5 employees assigned to each project.

Greenfinch, a healthcare company that blends traditional Western medical practices with innovative lifestyle medicine, engaged Catchword to create a new company name and visual identity. After a disappointing experience with a previous branding firm, the founder and CEO of Greenfinch chose Catchword for their high ratings, budget suitability, and company values. A team of 6-10 employees was assigned to the project, which involved a comprehensive naming process and the creation of a visual identity. The client was extremely satisfied with the quantity and quality of the names presented and the logo concepts developed.

Vaco Holdings, a professional services firm, hired Catchword to develop a name and identity for its existing holding company. The aim was to integrate the various company brands, promote a shared corporate culture, and provide clarity for enterprise buyers. Catchword was chosen based on high ratings and a referral. A team of 2-5 employees was assigned to the project, which involved a discovery phase, the development of creative briefs, and the presentation of numerous name candidates and logo options. The client was particularly impressed with the quality and creativity of the ideas and the number of options presented by Catchword.

Timeliness

5.0

Service Excellence

5.0

Value

4.9

Would Recommend

5.0

Awards

51000

2023

75679

2023

50997

2023

48003

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50995

2023