Catchword

The medical technology company engaged Catchword for naming a new product. The team at Catchword conducted several rounds of naming, facilitated discussions among key stakeholders, and performed a preliminary trademark review. They delivered a list of suitable brand names and a trademark assessment for each. The collaboration was successful and the company was pleased with the results, having invested $45,000 for the project which ran from April to August 2025.

Catchword was hired by JLL Metals, a metal finishing company, to develop a name for the company. They provided a list of about 50 names and helped the company narrow it down to less than 10. The company appreciated the thoughtful insight provided by Catchword about the names presented. The project was a success and the company was satisfied with the results.

TailFin, a technology company, hired Catchword for a comprehensive rebranding exercise. The project involved the establishment of parameters for both name and identity development. Catchword developed a multitude of creative names for the company's consideration, each supported by a meaningful rationale and explanation. The identity development work was impressive, resulting in a variety of logo options. The company was pleased with the quality of the creative work and the strategic thinking of the Catchword team.