Gumas

Gumas was hired by Hospice By The Bay to assist in renaming their organization. The company was looking to expand its processes, geographies, and business lines, and needed a name that would align with these plans. Gumas conducted research, interviews, and surveys, and also looked into trademarks. They presented three potential names to the management team, one of which was chosen. Gumas continues to assist Hospice By The Bay, ensuring that the new name is announced properly and that additional marketing practices are implemented. The project began in October 2019 and is ongoing, with an investment between $250,000–$500,000.

Gumas was employed by several organizations including Herschend Entertainment, San Francisco Chamber of Commerce, and GMR Marketing for multiple projects aimed at increasing brand awareness. They developed a demand generation campaign for Herschend Entertainment to help drive awareness and understand who was interested in their services. For the San Francisco Chamber of Commerce, Gumas helped to drive membership within the technology industry. They also provided digital marketing solutions for GMR Marketing, with great results and success. Gumas was selected for their ability to use insights and data to drive a position for a marketing campaign and their creative approach.

Gumas was contracted by a website design and developer to update a WordPress site. The goals were to improve the informative and transactional aspects of the products on the site. Gumas kicked off the project with a creative brief, followed by design comps, and then the eventual implementation/development of the updates on the staging and live site. The team of 2-4 people worked in tandem and fluidity to complete the project. Their staff was praised for being highly responsive and working at a solid pace for project completion.