Gumas

Gumas was hired by multiple organizations, including Herschend Entertainment, San Francisco Chamber of Commerce, and GMR Marketing, to drive brand awareness. Each project aimed to bring the marketing funnel closer to the sales pipeline. For Herschend Entertainment, Gumas developed a demand generation campaign using experiential marketing, digital marketing, and sweepstakes, which was then placed on social media for extended visibility. For the SF Chamber of Commerce, Gumas supported the brand by targeting tech and conducted a brand refresh that brought in over a hundred new leads. For GMR Marketing, Gumas provided digital marketing solutions and built websites and landing pages. The team, led by John Gumas and Craig Alexander, was commended for their personable and professional approach.

Gumas was contracted by a website design and developer to improve a Wordpress site. The updates included navigation, images, linking, CTA, and product pages on the site. The team, consisting of 2-4 people, was highly responsive and worked steadily at a solid pace for project completion. The project started with a creative brief, followed by design comps, and then the eventual implementation and development of the updates on the staging and then live site. The team was commended for their efficient communication and fluid teamwork.

Hospice By The Bay hired Gumas for a naming and marketing project. The team at Gumas involved key stakeholders in the discussion about the current name, conducted research, interviews, and surveys, and looked into trademarks. They presented three choices for names to the management team on the board, one of which was selected. Gumas continues to assist the organization by ensuring the new name is announced properly and that additional marketing practices and initiatives are carried through. The team, led by John Gumas and Craig Alexander, was commended for their comprehensive approach and effective communication.