Lexicon Branding

Lexicon Branding was hired by a healthcare company to help with their brand architecture strategy and naming of their first product. The company's VP of Product chose Lexicon after interviewing 5-10 naming companies, finding their approach as the most insightful. Lexicon's team of five initiated a comprehensive process that included onboarding, interviewing the company's creative executive team, generating multiple rounds of names, and providing support throughout the name selection process. The healthcare company appreciated Lexicon's insightful approach and the support they provided during the emotional process of selecting a name.

In another project, Lexicon Branding was engaged by Brandpie, a brand consultancy firm, for their naming services. Over the course of 4-5 years and with an investment of about $120,000, Lexicon helped Brandpie come up with names for two biotech companies, a sustainability product, and an educational software product. The process involved generating over 100 names, conducting preliminary legal checks, presenting shortlisted names to the client, and going through another round of name development. The client appreciated Lexicon's systematic approach, which included conducting legal checks and narrowing down the options to 3-4 names for the client to choose from.

Lexicon Branding was also hired by a purpose transformation consulting firm for branding and naming services. The firm's US CEO and Founder worked with Lexicon on various projects, including creating a new name for a cannabinoid ingredient and a project in the biotech space. Lexicon's team, led by their President & Founder, David, created shortlists of names, conducted basic trademark and legal searches, and performed cultural and linguistic checks. Over the past four years, the consulting firm invested $150,000 in Lexicon's services and appreciated their comprehensive approach to branding and naming, particularly their attention to cultural and linguistic aspects.