Lexicon Branding

Lexicon Branding has been in a long-term partnership with Brandpie, a brand consultancy firm, for approximately five years. The brand consultancy firm utilizes Lexicon's expertise in coming up with company and product names for their clients. Lexicon has been instrumental in generating names for two biotech companies, a sustainability product, and an educational software product. Their process involves creating a list of over 100 names, conducting preliminary legal checks, and narrowing down the options to a shortlist of 30-40 names. After client selection, they proceed with a second round of name development and legal checks, resulting in 3-4 final names.

A purpose transformation consulting firm has also had its branding needs met by Lexicon Branding. The company, which has spent $150,000 over the last four years on Lexicon's services, relies on them for rebranding and product naming. Lexicon's process includes creating a list of 100 names, conducting basic trademark and legal searches, and carrying out extensive cultural and linguistic checks. They have worked on projects in the biotech space, as well as creating a new name for a cannabinoid ingredient.

Lexicon Branding was chosen by a healthcare company for their expertise in brand architecture strategy and product naming. After interviewing several naming companies, the VP of Product found Lexicon's David Placek to have the most insightful understanding of their company's goals. Lexicon's team conducted an onboarding and interview of the company's creative executive team members, generated multiple rounds of names, and supported the company through the process of selecting a final name. The engagement involved a creative team of about five people from Lexicon.