Duncan Channon

Duncan Channon worked with DripDrop Hydration to develop a new creative platform and clarify their brand strategy. The company was struggling to communicate its brand effectively, and Duncan Channon helped them hone their positioning and develop a consistent approach. The project involved a website redesign, updates of packaging and point of sale materials, and the creation of several videos for the website and social media strategy. The collaboration began in May 2017 and is ongoing. The results have been positive, with the client praising Duncan Channon for sharpening their brand message and creating effective creative assets.

The California Department of Public Health engaged Duncan Channon for a full-service advertising campaign for their California Tobacco Control Program. The challenge was to draw public attention to the issue of e-cigarettes, which were becoming increasingly popular, particularly among teens. Duncan Channon provided strategic planning, qualitative research, creative production, and tracking of results. They utilized both digital and traditional media, including TV, radio, billboards, and social media. The partnership began in July 2014 and is ongoing, with the client investing around $14 to $15 million per year for the media campaign.

Craft Brew Alliance enlisted the services of Duncan Channon to articulate the brand of the Kona Brewing Co for the mainland U.S. audience. Duncan Channon refined the brand idea and developed all the messaging around it, translating the iconic graphic of the beer's packaging to other mediums. The campaign involved TV, radio, out-of-home, and digital advertising. The collaboration began in October 2013 and is ongoing, with the client investing between $5 to $7 million. The client praised Duncan Channon for their strategic thinking, creative capabilities, and responsiveness to feedback.