Duncan Channon

Duncan Channon was hired by Craft Brew Alliance to help articulate the brand Kona Brewing Co for the mainland U.S. audience. The scope of the project was full service, including strategy, creative, and media. Duncan Channon refined the brand idea, developed all the messaging, and transferred the iconic graphic of the beer packaging to other mediums. The marketing strategy included TV, radio, out-of-home, and digital advertising. The client appreciated Duncan Channon's strategic thinking, creative capabilities, and their ability to articulate the brand's core idea succinctly. The engagement, which started in October 2013, is ongoing and has cost the client between $5 to $7 million.

The California Department of Public Health hired Duncan Channon for a full-service advertising campaign to address the challenge of e-cigarettes gaining popularity among teens. The agency provided strategic planning, qualitative research, creative production, concepts, and tracked the results. They executed both digital and traditional media campaigns including TV, digital videos, terrestrial radio spots, digital radio, mall advertising, billboards, Facebook posts, dark posts, native articles, AdWords, and search engine optimization. Duncan Channon was chosen for their creativity, passion, and alignment with the department's culture. The engagement, which started in July 2014, is ongoing and costs around $14 to $15 million per year.

DripDrop Hydration engaged Duncan Channon to develop a new creative platform and to clarify their brand strategy. The agency sharpened the brand's positioning and developed techniques for consistent communication. The creative strategy involved a website redesign, updates to packaging and point of sale materials, and the creation of several videos for the website and social media. The client admired Duncan Channon's thoughtful approach to representing the brand's mission. The engagement, which started in May 2017, is ongoing.