Top 30 Naming Agencies
August 2022Looking for a top naming agency?
Your business trades on its name – it needs to create an impression that is both familiar and memorable and makes customers want to learn more. Choosing the best partner for your business is incredibly challenging.
That's why we've created this list of the best naming companies for you to review. Read through company descriptions, former clients, and notable projects to find the best fit for your business. (And, if you want personalized recommendations, tell us about your project.)
List of the Best Naming Companies
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1
- Undisclosed
- 2 - 9 employees
- New York, NY
River + Wolf is a naming agency based in New York, N.Y. with clients around the world. Its team of 6 or more provides all services relevant to brand naming, from strategic positioning and name development to brand linguistic checks, trademark screening, and design.
Clients
- Maison Ferrand
- Philips
- Calvin Klein
- CapGemini
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River + Wolf provided a full range of branding names for a video game and software company. They were able to create 40 names and supported the client with logo design and trademark screening and legal issues.
"The most impressive part is that their creative director does not only give straightforward advice but is also reasonable."
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2
- $25,000+
- 10 - 49 employees
- Oakland, CA
Catchword is a trusted leader in naming and branding that’s been creating impactful identities for clients worldwide since 1998. From offices in the San Francisco Bay Area, New York, and Denver, Catchword helps clients express who, what, and why they are. Industry-leading brands such as TikTok, Intel, Allergan, Boston Scientific, Starbucks, HBO, and VW turn to Catchword for creativity and strategic insight delivered with expert guidance.
Clients
- Aetna
- Allergan
- Amazon
- Corning
Industries
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Catchword provides ongoing creative services to one of the world’s largest professional services networks, including product and service naming, naming strategy, and copywriting for the US, European, and other regional groups.
“What keeps us coming back to Catchword is the ease of working with them. … I wish I could have somebody at Catchword on call at all times.” – Brand Manager, PwC
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3
- $10,000+
- 2 - 9 employees
- Austin, TX
NameStormers is a brand naming agency that was founded in 1985 and based in Austin, Texas with team members extending to Los Angeles and Boston. Their 11+ employees deliver company and product name services to include name ideation, preliminary trademark screening, linguistic and cultural screening, domain status checks, naming architecture and strategy, and name testing.
Clients
- 7-Eleven (Brazilian Bold)
- Aetna (Practice iQ)
- Affinia (The Liaison Hotel in DC)
- AICPA (Privacy Check)
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NameStormers was hired to provide naming services for a skincare and lifestyle brand. They performed initial research, created a name book, and recommended consumer testing capabilities.
"They are very specialized in product naming and have a clear process to move from briefing to recommendation."
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4
- Undisclosed
- 2 - 9 employees
- New York, NY
Tanj is a naming agency headquartered in New York, N.Y. It was founded in 2009 and has about 5 employees. The agency focuses on clients that are enterprises, mid-sized, and small businesses.
Clients
- Agilent
- Alibaba
- Ally
- Capital One
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After developing a data-driven naming strategy, Tanj provided different naming options which the business narrowed down to one. The team also conducted trademark research and URL screening.
"They had a mastery of the creative, analytical, and project management aspects of the process."
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5
- $5,000+
- 2 - 9 employees
- Minneapolis, MN
Pollywog is a naming agency founded in 2007. Pollywog is headquartered in Minneapolis and has fewer than 5 employees who specialize in branding.
Clients
- Ameriprise
- Renewal by Andersen
- General Mills
- Medtronic
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Pollywog provided branding and design services for a SaaS solutions company. They followed a strict name development process until the client chose one, and then they moved on to the logo and visual identity.
“Their name development process was outstanding — it should be trademarked.”
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6
- $25,000+
- 2 - 9 employees
- New York, NY
WANT Branding is a strategic agency with offices in New York City, Miami, FL, and Denver, CO. Since 1999, the firm and its team of about 4-10 employees has specialized in all things branding and advertising.
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A financial and software services company hired WANT to provide naming and rebranding. They did discovery calls and naming exercises to pick a new name and delivered branding guidelines and a creative brief.
“We appreciated having folks on their end who knew what we do and had used our products.”
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7
- $10,000+
- 2 - 9 employees
- Berkeley, CA
Zinzin is a naming agency located in Berkeley, Calif. It was founded in 2011 and has fewer than 5 employees.
Clients
- Clutch
- 3M
- ABC
- Alcatel
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Zinzin conducted a multi-week brainstorming, interviewing, and vetting names for a risk management SaaS firm.
"Also, they have the discipline to remain focused on naming and naming only, which makes them the best."
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8
- $75,000+
- 10 - 49 employees
- New York, NY
Tenet Partners is a branding and marketing firm that's headquartered in New York; they have another office in Rochester, N.Y. Founded in 1973, they have approximately 40 employees that do branding, digital strategy, and print design. Clients are mostly enterprise and midmarket businesses.
Clients
- Mastercard
- Gore
- Spectrum Enterprise
- Edwards Lifesciences
Industries
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Tenet Partners provides yearly core brand analysis to help the client assess their brand value, awareness, and favorability. They're also creating a brand architecture around the firm's sustainability offering.
"They have a keen focus on ROI, which allows us to optimize our resources to meet objectives."
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9
- $75,000+
- 10 - 49 employees
- New York, NY
DeSantis Breindel is a branding agency based in New York. Since 2002, its team of about 30 specializes in digital strategy, branding and marketing strategy. DeSantis Breindel mainly works with mid-sized and enterprise-level clients in the information technology, business services, financial services, healthcare & medical, legal and manufacturing industries.
Clients
- Verifone
- Prospiant
- ENGIE Impact
- CenTrio
Industries
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DeSantis Breindel has rebranded a supply chain technology provider to help reposition them in the market. They created branding components, including a tagline, using research from the client and focus groups.
"DeSantis Breindel is open and transparent about their work, which is a boon to our collaboration."
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10
- $100,000+
- 10 - 49 employees
- San Diego, CA
Founded in 2005, Traina is a premier branding agency based in San Diego that is reimagining the way brands are built. By unifying strategy, design, and digital expertise under one roof, their team creates market-leading brands that are driven by data, fueled by design, and built for digital from day one.
Clients
- Microsoft
- Umo
- Brooklyn Brewery
Industries
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Traina developed a guitar manufacturer's WordPress website. They've used Adobe Photoshop and XD to create the site's design. They've implemented initial on-page SEO, and they're providing routine maintenance.
"We feel like they're coming with a lot of intelligence in their design iterations."
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11
- $10,000+
- 2 - 9 employees
- Brevard, NC
Tungsten Branding is a global naming firm based in Brevard, N.C. that serves clients worldwide. They specialize in company naming, rebranding and repositioning services. Their client base ranges from multinational organizations to mid-market companies, representing financial, IT, medical and industrial businesses.
Clients
- PODS
- Johnson Controls
- Benjamin Moore
- HITACHI
Industries
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TUNGSTEN led the branding efforts of a car competition platform. They conducted trademark research to identify brand strategies and devised the client's brand message, logo, color scheme, and style guide.
"TUNGSTEN gave us a good working experience by handling every task with confidence and leading us to success."
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12
- $100,000+
- 10 - 49 employees
- New York, NY
Founded in 2005, Motto is a branding agency with offices in Dallas, TX, and New York City. The agency and the 20+ member team are experts in UX/UI design, branding, and web design.
Clients
- Brooklyn Brewery
- Virgin®
- Andela
Industries
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Motto supported rebranding efforts by recreating the overall look-and-feel of the brand. This involved consulting, designing a new logo and brand guidelines, and clarifying messaging.
"Motto was able to identify who we really are as a company and help us own it."
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13
- $75,000+
- 10 - 49 employees
- Portland, OR
Manifesto Agency is a branding company that also provides marketing strategy and advertising services. With offices in Portland, Ore., and Milwaukee, they work primarily with enterprise and midmarket businesses in the consumer products, healthcare, and IT industries. Founded in 2011, they have just over 10 employees.
Clients
- Intel
- Amazon
- Cisco
- Quest Diagnostics
Industries
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Manifesto Agency was tasked to create a newly refreshed brand indicative of a global government contractor. They developed a bold global brand identity that featured a new look and feel.
"Our new visual identity was met with positive feedback, and we gave Manifesto Agency the credit!"
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14
- $25,000+
- 10 - 49 employees
- San Francisco, CA
Global Brand Works is a branding agency located in San Francisco. They have about 6 employees that also specialize in logo design and market research. Global Brand Works partners with several enterprise clients.
Clients
- PayPal
- SFMOMA
- Equinix
- Kettle Brand Potato Chips
Industries
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Global Brand Works created a naming convention architecture for an AI and fraud detection platform. The team also did extensive market research and came up with the first round of names for the platform.
“They worked hard to tailor their services to our exact needs.”
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15
- $25,000+
- 10 - 49 employees
- Geneva, IL
Rule29 is a creative strategy and design firm based in Geneva, Ill. Their 20-person team provides a wide range of creative services including branding, web design, and print design. Founded in 2000, they specialize in mid-market clients.
Clients
- Fellowes
- Make-A-Wish
- Cargill
- American Red Cross
Industries
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Rule29 was hired by a SaaS company to help develop their brand identity. They've developed a defining brand guide and implemented it throughout the client's organization digitally and in print.
"R29 has a consistent work ethic and communication cadence."
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16
- $25,000+
- 10 - 49 employees
- Denver, CO
FlowState Marketing is a digital and branding agency located in Denver. Since 2016, their team of 19 has specialized in branding, content marketing, digital strategy, and more. They mainly serve small businesses in various industries: advertising, manufacturing, ecommerce, entertainment, and others.
Clients
- Subaru
- MillerCoors
- T-Mobile
- SketchUp
Industries
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To help amplify their branding and presence, FlowState Branding was hired to provide UI/UX design and development for a social networking platform.
"We know exactly what to expect because they always meet our deadlines."
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17
- Undisclosed
- 10 - 49 employees
- Sausalito, CA
Lexicon Branding is a naming and branding agency founded in 1982. They employ 26 employees in their offices in Amsterdam and Sausalito, Calif., and offer expert market research and branding services to clients.
Clients
- P&G
- Coca-Cola
- Intel
- Colgate
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Lexicon Branding provides naming services for a purpose transformation consulting firm’s client. The team does trademark and linguistic checks, too. Recently, they named a cannabinoid ingredient.
“They have a lot of unique experience that they bring to the table.”
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18
- $50,000+
- 10 - 49 employees
- Northampton, MA
BRIGADE is a brand services agency that operates out of Hadley, Mass. Founded in 2005, they have a team of about 25 solely dedicated to branding projects. Their expertise lies in branding strategy, product branding, and messaging.
Clients
- SVEDKA Vodka
- Wyndham Hotel & Resorts
- Travelodge
- Hawthorn Suites
Industries
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BRIGADE created a suite of digital resources and branding for a STEM outreach program. The vendor assigned four people for the project.
"We worked through many different iterations of the same type of project and each of them was successful."
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19
- $25,000+
- 10 - 49 employees
- Del Mar, CA
California-based full-service branding and digital communications agency Jacob Tyler works with clients to bring their story to life. Founded in 2000 and now 20+ employees strong, the agency specializes in corporate identity development and positioning, planning and strategy, SEO, social media, and UI/UX design.
Clients
- AT&T
- Novartis
- Discovery Channel
- SONY
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Jacob Tyler has designed the logo and branding of an organic products manufacturing company. They’re currently doing packaging design and website development, and they will start working on digital marketing.
“Jacob Tyler makes the work dynamic enjoyable, and they’re incredibly intelligent.”
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20
- $50,000+
- 10 - 49 employees
- New York, NY
Starfish is a marketing and creative services firm based in New York City. They were established in 2002, and have 23 employees. Starfish's services include marketing strategy, branding, logo design, media planning, web design, and more.
Clients
- PwC
- Weight Watchers
- Vornado
- AST
Industries
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Starfish provided marketing and advertising services for a communication equipment manufacturer. They worked on the messaging and positioning of a new product to attract high-tech early adopters.
“We were 100% satisfied with their work, and they exceeded our expectations.”
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21
- $25,000+
- 10 - 49 employees
- Washington, DC
Social Driver is a digital agency founded in 2011 with a team of over 10 members. Based in Washington, DC, they offer web design, social media marketing, and digital strategy solutions for clients ranging from small firms to large businesses in the fields of health care and nonprofit, among others.
Clients
- American Nurses Association
- The Education Trust
- Elizabeth Dole Foundation
- Goodwill Industries International
Industries
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Social Driver produced two videos for a nonprofit affordable housing organization. They handled all of the audio, video editing, mixing, voiceovers, and scriptwriting. Another deliverable was an infographic.
"I give them high marks for listening and understanding what we were trying to produce."
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22
- $10,000+
- 2 - 9 employees
- Scottsdale, AZ
AtticSalt Branding is a creative agency based in Scottsdale Ariz. and founded in 2014. Their team of 5 employees specializes in branding, graphic design, and logo design.
Clients
- Enterprise Rent-A-Car
- Red Rover
- The Joint Chiropractic
Industries
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An interior design studio hired AtticSalt Branding to seek help with their messaging and brand design. The team also designed a website that matched the company's originality.
"As a designer, I had never been comfortable with sales and marketing, and this brand felt like it could sell itself."
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23
- $25,000+
- 10 - 49 employees
- New York, NY
Full-service marketing and development agency Ruckus was founded in 2005 in New York City. The team of more than 60 employees has experience with web development, web design, digital strategy, and branding.
Clients
- BMW
- Beekman 1802
- Unilever
- Intel
Industries
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Through a new website, logo, and overall branding effort, Ruckus helped to create a feeling of empowerment that encapsulates the company vision and identity.
"They treat every idea as if it was meant for their own business, spending the time to understand what exactly it is that I want as a client."
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24
- $25,000+
- 10 - 49 employees
- Addison, TX
Working exclusively with B2B clients, Spire creates positive interactions between their clients' brands and audiences. Spire Agency’s ultimate goal is to elevate B2B client brands; creating positive interactions between the brand and its audiences. Founded in 2005, the 15+ member team is primarily headquartered in Texas with offices in Dallas and Austin.
Clients
- TrinityRail
- American Airlines
- Dynata
- Airbus
Industries
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Spire Agency outlined the brand messaging and positioning and proceeded to redesign and enhance the UI of the business’ website. The team also designed marketing collateral and put together branded slide decks.
"Spire Agency definitely helped us step up our game."
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25
- Undisclosed
- 2 - 9 employees
- Sausalito, CA
Founded in 2002, Igor Naming Agency is a naming agency located in Sausalito, California. Serving midmarket and enterprise-level clients, their team of 2–3 employees focuses solely on naming companies and their products and services.
Clients
- Gogo Inflight Internet
- TruTV
- WHOOP Fitness Tracker
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Igor Naming Agency had been hired to assist a product design studio with renaming their company. The client wanted their brand name to live up to their business strategy.
"They had been very direct in their project management and presentation approach."
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26
- $50,000+
- 2 - 9 employees
- Austin, TX
Spectacle Strategy, founded in 2017, is a creative strategy consultancy headquartered in Denver. The company’s team of 3 specializes in branding, marketing research, and marketing strategy. They work mostly with mid-market businesses in the business services, financial services, and consumer products & services industries.
Clients
- Webflow
- Fifth Season
- Slack
- CoPilot
Industries
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Spectacle Strategy was hired by a clinical documentation firm to help them with their brand strategy. The team developed their name, mission statement, and logo. They also designed the company’s website.
“They delivered a product that was consistent and cohesive on all levels.”
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27
- $5,000+
- 10 - 49 employees
- New York, NY
DigitalDesign.NYC is a digital design agency based in New York. The agency, founded in 2015, has a team of around ten that provides mobile app development, web design, branding, graphic design, and UX/UI design services. DigitalDesign.NYC serves small and mid-market companies in various industries that include consumer products & services, hospitality & leisure, and medical.
Clients
- Forbes
- Time Inc.
- The Arts Building Boutique Offices NYC
- Many Startups!
Industries
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DigitalDesign.NYC provides design services for a multinational investment company. Their work involves designing the firm’s website for four of its property. They also design brochures and business cards.
“They come up with a nice and clean concept that works for our business.”
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28
- $5,000+
- 2 - 9 employees
- London, United Kingdom
Burst Digital is a web design company in London, United Kingdom. They offer web design, graphic design, web development, digital strategy, and more and were launched in 2018.
Clients
- Vivienne Westwood - The Vivienne Foundation
- Lucinda Green
- Clean Kitchen
- Verity Bowditch
Industries
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Burst Digital was hired by a financial management company for their web development and branding services. The team's other tasks include ongoing maintenance and content creation.
"Burst Digital helped us establish our branding and visibility."
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29
- $5,000+
- 10 - 49 employees
- London, United Kingdom
Founded in 2017, LoveGunn is a London-based branding and design firm. Their team of fewer than 10 serves small to midmarket businesses across a range of industries. Services include branding as well as web, UX/UI, and graphic design.
Clients
- Chelsea Football Club
- Jungle Creations
- Iconic Labs
- Jealous Sweets
Industries
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LoveGunn provided branding services for a fundraising platform. They conducted a thorough onboarding workshop to understand the client’s goals. They involved the internal team throughout the process.
"They delivered exactly what we hoped for and more. I was really impressed with their overall work quality."
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30
- $5,000+
- 10 - 49 employees
- Chicago, IL
Founded in 2016, Chicago-based VisualFizz is a small team of 9. The full-service digital marketing agency helps clients with content marketing, SEO, web design and development, PPC, social media marketing, digital and marketing strategy, and branding.
Industries
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After letting go of a vendor that no longer supports WordPress, a real estate firm hired VisualFizz to develop their website. The client wanted to revamp the Member Search feature on their platform.
"We had a very small budget but they have been willing to work within the parameters we have requested."
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