Top 100 Naming Companies

River + Wolf developed a name for a chocolate company. River + Wolf conducted a preliminary trademark search and helped the client iterate on a comprehensive and thoughtful list of naming options. The client was impressed by their creativity and dedication to the project. 

"I expected River + Wolf to be a creative wildcard, and that’s what they turned out to be. Their level of creativity and passion for what they do set them apart from other vendors." – VP of Marketing, Chocolate Company

Tungsten Branding provided branding services for an orthopedic implant company’s new product launch. They helped create a name, logo, brand portfolio, brand guide, and brand strategy for a major meeting.

"They were serious, talented professionals at their craft, but their output made it a fun experience." – General Manager, Orthapedic Implant Company

A Fortune 500 materials science innovator in glass, ceramics, and optical physics, sought out Catchword to develop naming strategy for the company and names for several new products. Catchword developed the product names and helped the client formalize a unified naming strategy for B2B and B2C, build out a process for developing names, and create decision tools for choosing the appropriate name.

"They are leaders in the field of naming, have a great deal of experience, and have delivered strong, consistent results for us." – Global Director of Corporate Marketing, Materials Science Technology Company

An electronic product manufacturing company came to NameStormers in need of a brand name for a new mobile device quick-charge station. NameStormers developed a list of names and prescreened all of them for trademark issues and domain availability before the first presentation. NameStormers then conducted a name voting exercise and then a customer validation study. After unanimous feedback from multiple external stakeholders, a name was chosen after just two rounds of creative and the project was completed in one month.

“I loved working with NameStormers- it was an awesome experience! We gained valuable insights and it was both fun and extremely educational. We will definitely use NameStormers again in the future.”  – Director of Transformational Innovation, Electronic Product Manufacturer

Tanj generated a list of potential names for an umbrella organization encompassing 3 separate companies. They performed extensive discovery into company operations and culture before making recommendations.

"Tanj's management was excellent. I could tell that they had done this many times before and had tweaked their approach over the years to make it really successful. The whole process was very thoughtful and struck the right balance between structure and flexibility”- Marketing Director, Commercial Lender

An animal adoption nonprofit hired Pollywog to name its mobile veterinary service for pet owners. Pollywog completed market research and met with stakeholders during the research process. Due to the limited financial resources available, Pollywog proposed a name that used humor would attract attention and ensure that the new service would be sustainable. The client especially appreciated Pollywog's existing interest in and support for animal welfare.

"The brand’s success led to partnerships with other local organizations and non-profits. It has been 11 years since the initial launch, and the enterprise is still helping prevent pet overpopulation in Minneapolis and St. Paul." - Marketing & Communication Manager, Animal Adoption Nonprofit

A bank was going through a merger, so they hired WANT Branding to ensure that the process ran smoothly. Throughout three-stages, WANT Branding produced over 60 potential names, and six possible branding campaigns. The client prides WANT Branding on their availability. 

"They [WANT Branding] are truly customer-focused. They play within the rules that are dictated by the circumstance."- Founder & CMO, Bank

Igor Naming Agency branded a biotech startup. Coming up with their name and establishing target markets and audiences, the team defined all aspects of the clients' business. Thanks to their work, the client saw high brand recognition early into their launch.

"They communicate very well at all stages of the project. Steve Manning makes every effort to understand the needs of the client." — Founder, Biotech Startup

A media company was rebranding their main product and needed a new name. Zinzin created a name that could be trademarked and used for social media handles. The client prides Zinzin on their project management. 

"All of our B2B partners have responded well to the new name. We haven’t had any major legal obstacles arise - the trademark went through well... Overall, it's been very positive." - Creative Director, Media Company

Lexicon Branding led a five-part renaming process for an internet company. They collected market, consumer, and linguistics research, and conducted internal interviews. Internal stakeholders reported a significant increase in market recognition following as a result of the rename.

“Since the rename, we’ve gained a lot of recognition in the market. Familiarity amongst our decision makers and buyers went up 22.5 percent in just 18 months.” – Former SVP of Marketing, Internet Company

The Naming Group helped a creative agency come up with a fitting name and branding strategy. The new name strengthened the company's appeal to a certain demographic.

 "Not only is our name unique, evocative, and memorable, we have exclusive ownership for all social media handles and even the incredibly rare dot com domain. Creating a name that meets all of those requirements in the startup space is extremely challenging." - Creative Director, Creative Agency

Matchstic worked with an after-school organization in Atlanta to update brand messaging so the organization could connect to its target audience better. The main part of the project entailed creating a new brand story for the organization that included a handbook and messaging guide.

“They did their homework, which established credibility and an understanding of our brand. They listened and adjusted to our suggestions, but they also pushed back at times when they felt very strongly about something.” – National VP of Branding, After-School Organization

An online retailer realized its website needed a makeover, so they hired Ruckus. The Ruckus team contracted out the backend development and built a seamless frontend that users love. They also provided marketing services to get the new site off the ground.

"The first email blast that we did with our guys from Ruckus was the day before Thanksgiving, and it generated over $1 million in sales on day one, with zero issues on the site. The site performed beautifully. ... We averaged eight minutes per user time on our site, so we just had great metrics on our first foray with these guys." – CMO, Online Retailer

After 20 years in the industry, a banking institution wanted to stand out from the rest in the industry. DeSantis Breindel created a new website and messaging package. The work has received positive feedback.

"Insightful and thorough, DeSantis Breindel has connected important topics that support our firm’s future." – Chief Marketing Officer, Investment Banking Advisory Firm

Namebase Brand Naming provided a home design company with eight powerful brand names. The project was on a strict timeline, which Namebase Brand Naming met capably.

"We had a positive feed-back from the name. It stood out among our competitors and there was nothing else like it. It was easy to say, spell and find on Google." - Founding Partner, Home Design Company

A tech firm hired blackcoffee for their branding services. The firm wanted to rebrand in order to maintain a strong presence in their industry. The agency crafted several solutions including a new logo and brand new packaging. 

"The new branding is standardized across all materials and accomplishes the desired differentiation from competitors."–Managing Director, Tech Firm 

Tenet Partners updated brand messaging for an aerospace company. Services included market research. 

“The new branding received very positive feedback and set the benchmark for future campaigns. Tenet managed the complexity of the project well and understood their role as part of the creative team. Their integrative view of branding was essential to success, and rare among their competitors.” — Corporate Brand Manager, Aerospace Company

ZENMARK developed the brand name of a vaccine for a pharmaceuticals company. They collaborated with the client’s legal team on multiple products, following an established process for the development of the new product’s brand name. The client was pleased with their expansive knowledge.

“The team was very skilled, engaged, and customer oriented. The owner was exceptionally talented and always tried to be present.” – Global Marketing Lead, Pharmaceuticals Company
 

Wonsupona worked closely with a consulting agency to figure out the best brand name. Through brainstorming the message and defining attributes of the agency, Wonsupona helped the consulting agency find the right name. 

"Everyone has had an immensely positive reaction to the new name of my business. In my experience, it's unusual to have unanimous approval." - President, Consulting Agency

Evviva Brands helped a technology company rebrand. They conducted market research and designed a marketing strategy that included a new corporate logo web design, marketing copy, and color scheme. As a result of their efforts, the client was able to win a deal that doubled its value. 

"As a result of their effort, we received a $125 million deal from the largest oil field services company in the world. That deal doubled the value of our company overnight." – CEO, Technology Company

Paragraphs LLC partnered with a printing manufacturer to work on a branding campaign for the organization. The team at Paragraphs LLC worked to launch an international branding campaign. They created video material and marketing supplements that were transcribed into 13 different languages. The client has seen an increase in sales and partnerships since the branding campaign. The client was impressed with how responsive and organized the team at Paragraphs LLC was. 

"They’re incredibly dependable in terms of correspondence and delivering results." –Global Director of Environmental and Health Safety, Printing Manufacturer

Manifesto Agency developed an employee-led brand reinvigoration campaign for a semiconductor manufacturer. The team created marketing assets that sharpened the brand strategy and helped realign employees. All of their work was well-received. A massive project, the team worked efficiently to unify teams across the globe.  

“They have high integrity, are really creative, and love what they do, which shows in all the work they present.” – Global Brand Strategist, Semiconductor Manufacturer

FINIEN provided branding services for an undergarment startup. They designed and delivered a branding plan that included a logo, name, positioning, brand personality, and landing page. The client was impressed with the positive feedback and coverage the project received.

“We’ve received a lot of positive feedback on our branding and design from customers, journalists, social media experts and designers. Though our brand is young, we’ve been recognized nationwide, in part because of the branding work FINIEN delivered.” – CEO, Undergarment Startup 

FlowState Marketing developed custom apparel for a boot camp gym. Along with designing the products, the agency worked with the client to brainstorm ideas. Feedback on the apparel has been extremely positive. 

"Our T-shirts basically flew off the shelves. Customers love the product and the custom material FlowState developed."–Owner, Boot Camp Gym 

A multinational publishing firm hired Rule29 for comprehensive brand management: Advertising, outreach, market research, and other aspects of developing and maintaining a brand. They helped the client expand into digital content from print-only publications, and helped implement a direct publisher-based marketing approach. The new strategy expanded market share with every product launch.

"They're a very talented agency. Their creative work is top-notch. Our relationship with their entire team was really solid. They were adaptive to different sorts of projects, and the project actually gained scope as a result of our ability to work together." – Chief Marketing Officer, Multinational Publisher

Sixteen years ago, MiresBall was hired by a global tech company for a variety of digital tasks. The work included global advertising, updating a website, content creation, and more. The client prides MiresBall on their quality of work and attention to detail.

"The one thing I really enjoyed about them [MiresBall] was that they were never in a rush when thinking about a project. They were always very logical and analytical, thinking and asking the right questions. It was a great two-way conversation." – Former Marketing Program Manager, Global Tech Company 

Constructive recently helped a civil rights organization improve how it communicates information on its website. They redesigned the website’s backend and frontend, improving the site’s overall functionality and usability.

“Anyone who has come across our site after our recent launch ... has been blown away by the site. In fact, the website just won a digital communications award for excellence from the Religion Communicators Council.” – Communications Director, Civil Rights Organization

A mountain adventures company hired Ignyte to boost its web presence and branding. Ignyte rebuilt the client's website and helped rebrand the company to better appeal to customers.

"All of the steps in the process put us through a self-discovery phase and helped us better understand why we’re in business, what we’re selling, how we’re selling it, and who our customers are. The brand strategy was a really beautiful outcome that I didn’t expect." - Owner, Mountain Adventures Company

Bluetext was hired by a software company in need of a new website. Bluetext designed two interactive microsites for the client and provided front-end development services.

"Bluetext was very accommodating with our tight schedule and constant demands. They made sure we were delivering everything on time and they were very receptive to our back and forth as we got feedback from stakeholders." – Associate Creative Director, Software Company

Salt Branding was hired by a venture capital firm to help them stand out from the competition. Their work included branding and web design, along with naming assistance. The client prides Salt Branding on the great attention they give their clients. They also liked that each team member had a role.

"We spoke to a few agencies, but Salt really stood out. Their process is incredibly thoughtful and comprehensive."- Vice President, Venture Capital Firm

Trixmedia designed multiple websites for a health therapy company. Along with the websites, they provided design marketing collateral, including brochures and logo design. The client now relies on Trixmedia for all marketing projects. 

"[Trixmedia] is great at communication and giving design advice while also being cognizant of our concerns. They’re undoubtedly creative and capable of getting things done fast." – SVP, Health Therapy Company

For more than four years, DEKSIA partnered with a home restoration company to improve its brand image and create marketing materials such as business cards, a website, shirts/hats, and printouts. The home restoration company gets business through direct referrals, and DEKSIA geared its marketing materials to this approach.

“Right from our first meeting, Deksia told me what I needed done, and how much to spend. I ended that meeting in total agreement with them. Deksia has a good understanding of what it takes to grow a business.” – Owner, Home Restoration Company

A cosmetics company was releasing a refresh of an old brand and wanted to create a corresponding in-store experience. The Yard Creative researched and provided the client with ideas for the campaign and its implementation.

"They’re thorough and strategic. When we make requests, they ask us questions about why we think that request will deliver for us. They force us to think about what will get us the results we want—based on the consumer research and sales data, rather than on existing strategies that we may have followed for 10 years but that don’t meet our needs." — Senior Merchandising Manager, Cosmetics Company

BatesMeron Sweet Design worked on a branding campaign for a career coaching company. The company was about to launch and needed BatesMeron to take their concept and position it through a brand story and branding materials such as a logo and website.

The Co-Founder of the career coaching company was impressed by BatesMeron’s ideation process.

“BatesMeron has a pretty neat process that they follow. They make it super easy as a client to take the anxiety out of the overwhelming task of figuring out who you are and how you want to represent yourself.” – Co-Founder, Career Coaching Company

BLVR created a vibrant brand for a nonprofit. Along with brand strategy, the agency helped create several digital products including websites, print materials, and logos. Since the work began, the client has seen more traffic to its website. The client feels that BLVR is very responsive and creative.

"With BLVR, the work is so good, and it gets better every time. I don't even know how to explain it. They’re current on what’s current, yet while maintaining a timeless, classic brand."- CEO of Nonprofit  

id8 created and executed a branding campaign to raise a private school's profile in the community. They designed a new logo and signage for the physical building that made its location more prominent among other neighborhood buildings. The team then developed a responsive website with a modern look. 

After a wellness resort was acquired by another company, it needed to rebrand and hired IdeaWork Studios. The project included creating a new name and logo for the resort, updating its website to reflect the new branding, and launching an advertising campaign.

"The level of creativity they showed for a complete rebranding was impressive. We needed to take the resort in a completely different direction, and they did it very quickly. It was impressive what they understood about the brand and what they put forward from a presentation standpoint." – Director of Sales and Marketing, Wellness Resort

Global Brand Works established a consultancy's new brand using research and information gathering practices. In order to meet the client's needs, Global Brand Works created strategic messaging and visuals that emphasized the rebrand. The client was very happy with the work done by Global Brand Works. 

"We think their branding looks good and reflects our company values. They were mindful of our budget and worked within our means." – Co-Founder, Consultancy 

Spire Agency has been the long-term agency of record for a B2B business bank managing over $25B in assets. They were originally brought on board to help craft the bank's brand strategy, messaging, and positioning. From there, the engagement grew to Spire acting as an almost entirely outsourced marketing team with continued focus on brand strategy, website design and development, and campaign execution.

“What Spire has created for us is a beautiful, well-received brand." Senior VP of Corporate Marketing, Bank

Phase 3 worked with a manufacturing group to expand its digital presence and consolidate its various regional branches into one optimized website. They performed the necessary competitive analysis and target audience research, built content, implemented SEO strategies, and made use of analytics to develop a platform for a strong online presence.

A visual media consultant hired ArtVersion to create a new logo and ended up producing an entire branding campaign, website, and blog. The client has seen positive results from the work, even after the partnership ended.

"I feel like they’re almost a member of our family. They’ve been great over the years, and I was actually able to work with ArtVersion remotely for the first several years. To me, being able to communicate clearly with a client and understand their style and goals, even when we haven’t sat together face-to-face says a lot." – Founder, Visual Media Consultant

Bulldog Drummond led a full rebrand for a large television network to increase ratings, eliminate stereotypes about country music, and attract advertisers. The branding project was both internally and externally focused to ensure employees were positive brand advocates.

"Bulldog Drummond created a good package for our sales team to take to advertisers. We were able to say, “We are in 92 million homes, and they are not all trailer parks. This is the authenticity and spirit of our audience. What brand does not want to be associated with that?” – Former Senior VP of Marketing & Branding, Television Channel

THIEL Design worked on brand profile development for an IT company. The team created a brand profile through customer, competitor, and employee interviews. They also produced a new web design, logo, and tagline. Overall, the client was impressed with the results of the project. 

"THIEL Design really knew how to bring out our brand story. I was really impressed by all the interviews they conducted. The customer voice was such an important part of this project."                                                           — VP of Business Development, IT Company

House of Who, Inc. provided naming services for a global telecommunications company. The team set up a name selection strategy and system that was consistent across a wide variety of products and could continue to be used as the company grew. The client was excited about the new system.

“We now have a naming system that brings consistency and cohesion to our existing portfolio and empowers us to effortlessly name new products and services as they come online.” 
—VP of Global Brands and Programs, Global Telecommunications Company

Heirloom provided branding services for an insurance technology company. They revamped the client’s identity with a new logo and handled messaging strategy. The branding has received positive customer feedback.

“I had their personal assurance that the senior executives themselves would work on my project, and then they did what they promised.” – Founder, Insurance Technology Company

Brighter Naming created a modern name and tagline for a software company. The client felt that the name was catchy, but also strongly showcased their brand's message.

"We love the tagline. It’s a supply chain visibility product where we’re actually making supply chains smarter, and the tagline ‘visibly smart’ just really rings, resonates." - President & Owner, Software Company

CannonCassidy assisted in creating a brand name for a pharmaceutical company's product. The client was extremely impressed with CannonCassidy.

"When I share the name with internal colleagues all the way up to senior leadership, everyone is pleased with the direction we’re headed... the project’s success speaks to the quality of [CannonCassidy's] work." - Senior Manager, Pharmaceutical Company

A real estate firm hired ds+f for branding assistance. The client needed a new logo, web design, and printed marketing assets used during client meetings. Following the website launch, ds+f stayed on to maintain and update the website as needed. The client enjoyed working with ds+f's creative and collaborative team. 

"They [ds+f] pack a lot of power and creativity in a world with so much choice. They always seem to have solutions to our problems." – Chief Executive Officer, Real Estate Firm 

 A health insurance plan company needed a rebranding when the Affordable Care Act took effect. C42D conducted research and created content to be implemented on an updated website. C42D created digital, print, and messaging for the client. 

"Everyone at C42D took the time to understand our business, resulting in accurate and impressive work." - Founder of Health Plan Company