Top 100 Naming Companies

River + Wolf developed a name for a chocolate company. River + Wolf conducted a preliminary trademark search and helped the client iterate on a comprehensive and thoughtful list of naming options. The client was impressed by their creativity and dedication to the project. 

"I expected River + Wolf to be a creative wildcard, and that’s what they turned out to be. Their level of creativity and passion for what they do set them apart from other vendors." – VP of Marketing, Chocolate Company

Tungsten Branding provided branding services for an orthopedic implant company’s new product launch. They helped create a name, logo, brand portfolio, brand guide, and brand strategy for a major meeting.

"They were serious, talented professionals at their craft, but their output made it a fun experience." – General Manager, Orthapedic Implant Company

A Fortune 500 materials science innovator in glass, ceramics, and optical physics, sought out Catchword to develop naming strategy for the company and names for several new products. Catchword developed the product names and helped the client formalize a unified naming strategy for B2B and B2C, build out a process for developing names, and create decision tools for choosing the appropriate name.

"They are leaders in the field of naming, have a great deal of experience, and have delivered strong, consistent results for us." – Global Director of Corporate Marketing, Materials Science Technology Company

A bank was going through a merger, so they hired WANT Branding to ensure that the process ran smoothly. Throughout three-stages, WANT Branding produced over 60 potential names, and six possible branding campaigns. The client prides WANT Branding on their availability. 

"They [WANT Branding] are truly customer-focused. They play within the rules that are dictated by the circumstance."- Founder & CMO, Bank

Tanj generated a list of potential names for an umbrella organization encompassing 3 separate companies. They performed extensive discovery into company operations and culture before making recommendations.

"Tanj's management was excellent. I could tell that they had done this many times before and had tweaked their approach over the years to make it really successful. The whole process was very thoughtful and struck the right balance between structure and flexibility”- Marketing Director, Commercial Lender

An animal adoption nonprofit hired Pollywog to name its mobile veterinary service for pet owners. Pollywog completed market research and met with stakeholders during the research process. Due to the limited financial resources available, Pollywog proposed a name that used humor would attract attention and ensure that the new service would be sustainable. The client especially appreciated Pollywog's existing interest in and support for animal welfare.

"The brand’s success led to partnerships with other local organizations and non-profits. It has been 11 years since the initial launch, and the enterprise is still helping prevent pet overpopulation in Minneapolis and St. Paul." - Marketing & Communication Manager, Animal Adoption Nonprofit

An electronic product manufacturing company came to NameStormers in need of a brand name for a new mobile device quick-charge station. NameStormers developed a list of names and prescreened all of them for trademark issues and domain availability before the first presentation. NameStormers then conducted a name voting exercise and then a customer validation study. After unanimous feedback from multiple external stakeholders, a name was chosen after just two rounds of creative and the project was completed in one month.

“I loved working with NameStormers- it was an awesome experience! We gained valuable insights and it was both fun and extremely educational. We will definitely use NameStormers again in the future.”  – Director of Transformational Innovation, Electronic Product Manufacturer

Lexicon Branding led a five-part renaming process for an internet company. They collected market, consumer, and linguistics research, and conducted internal interviews. Internal stakeholders reported a significant increase in market recognition following as a result of the rename.

“Since the rename, we’ve gained a lot of recognition in the market. Familiarity amongst our decision makers and buyers went up 22.5 percent in just 18 months.” – Former SVP of Marketing, Internet Company

Igor Naming Agency branded a biotech startup. Coming up with their name and establishing target markets and audiences, the team defined all aspects of the clients' business. Thanks to their work, the client saw high brand recognition early into their launch.

"They communicate very well at all stages of the project. Steve Manning makes every effort to understand the needs of the client." — Founder, Biotech Startup

A media company was rebranding their main product and needed a new name. Zinzin created a name that could be trademarked and used for social media handles. The client prides Zinzin on their project management. 

"All of our B2B partners have responded well to the new name. We haven’t had any major legal obstacles arise - the trademark went through well... Overall, it's been very positive." - Creative Director, Media Company

The Naming Group helped a creative agency come up with a fitting name and branding strategy. The new name strengthened the company's appeal to a certain demographic.

 "Not only is our name unique, evocative, and memorable, we have exclusive ownership for all social media handles and even the incredibly rare dot com domain. Creating a name that meets all of those requirements in the startup space is extremely challenging." - Creative Director, Creative Agency

Matchstic worked with an after-school organization in Atlanta to update brand messaging so the organization could connect to its target audience better. The main part of the project entailed creating a new brand story for the organization that included a handbook and messaging guide.

“They did their homework, which established credibility and an understanding of our brand. They listened and adjusted to our suggestions, but they also pushed back at times when they felt very strongly about something.” – National VP of Branding, After-School Organization

An online retailer realized its website needed a makeover, so they hired Ruckus. The Ruckus team contracted out the backend development and built a seamless frontend that users love. They also provided marketing services to get the new site off the ground.

"The first email blast that we did with our guys from Ruckus was the day before Thanksgiving, and it generated over $1 million in sales on day one, with zero issues on the site. The site performed beautifully. ... We averaged eight minutes per user time on our site, so we just had great metrics on our first foray with these guys." – CMO, Online Retailer

Namebase Brand Naming provided a home design company with eight powerful brand names. The project was on a strict timeline, which Namebase Brand Naming met capably.

"We had a positive feed-back from the name. It stood out among our competitors and there was nothing else like it. It was easy to say, spell and find on Google." - Founding Partner, Home Design Company

A tech firm hired blackcoffee for their branding services. The firm wanted to rebrand in order to maintain a strong presence in their industry. The agency crafted several solutions including a new logo and brand new packaging. 

"The new branding is standardized across all materials and accomplishes the desired differentiation from competitors."–Managing Director, Tech Firm 

ZENMARK developed the brand name of a vaccine for a pharmaceuticals company. They collaborated with the client’s legal team on multiple products, following an established process for the development of the new product’s brand name. The client was pleased with their expansive knowledge.

“The team was very skilled, engaged, and customer oriented. The owner was exceptionally talented and always tried to be present.” – Global Marketing Lead, Pharmaceuticals Company
 

Bluetext was hired by a software company in need of a new website. Bluetext designed two interactive microsites for the client and provided front-end development services.

"Bluetext was very accommodating with our tight schedule and constant demands. They made sure we were delivering everything on time and they were very receptive to our back and forth as we got feedback from stakeholders." – Associate Creative Director, Software Company

Wonsupona worked closely with a consulting agency to figure out the best brand name. Through brainstorming the message and defining attributes of the agency, Wonsupona helped the consulting agency find the right name. 

"Everyone has had an immensely positive reaction to the new name of my business. In my experience, it's unusual to have unanimous approval." - President, Consulting Agency

Phase 3 worked with a manufacturing group to expand its digital presence and consolidate its various regional branches into one optimized website. They performed the necessary competitive analysis and target audience research, built content, implemented SEO strategies, and made use of analytics to develop a platform for a strong online presence.

A cosmetics company was releasing a refresh of an old brand and wanted to create a corresponding in-store experience. The Yard Creative researched and provided the client with ideas for the campaign and its implementation.

"They’re thorough and strategic. When we make requests, they ask us questions about why we think that request will deliver for us. They force us to think about what will get us the results we want—based on the consumer research and sales data, rather than on existing strategies that we may have followed for 10 years but that don’t meet our needs." — Senior Merchandising Manager, Cosmetics Company

Salt Branding was hired by a venture capital firm to help them stand out from the competition. Their work included branding and web design, along with naming assistance. The client prides Salt Branding on the great attention they give their clients. They also liked that each team member had a role.

"We spoke to a few agencies, but Salt really stood out. Their process is incredibly thoughtful and comprehensive."- Vice President, Venture Capital Firm

FINE developed a new branding strategy for a catering company that included a new website with a live stream and a new logo. The client was impressed with the increase in web traffic after working with FINE. 

"We’ve seen steady growth since we started SEO development, and monthly traffic was up roughly 250% after last year’s relaunch. Client feedback is tremendous, and our site sets the bar for our competitors." – Founder, Global Gourmet Catering 

After a wellness resort was acquired by another company, it needed to rebrand and hired IdeaWork Studios. The project included creating a new name and logo for the resort, updating its website to reflect the new branding, and launching an advertising campaign.

"The level of creativity they showed for a complete rebranding was impressive. We needed to take the resort in a completely different direction, and they did it very quickly. It was impressive what they understood about the brand and what they put forward from a presentation standpoint." – Director of Sales and Marketing, Wellness Resort

A mountain adventures company hired Ignyte to boost its web presence and branding. Ignyte rebuilt the client's website and helped rebrand the company to better appeal to customers.

"All of the steps in the process put us through a self-discovery phase and helped us better understand why we’re in business, what we’re selling, how we’re selling it, and who our customers are. The brand strategy was a really beautiful outcome that I didn’t expect." - Owner, Mountain Adventures Company

FlowState Marketing developed custom apparel for a boot camp gym. Along with designing the products, the agency worked with the client to brainstorm ideas. Feedback on the apparel has been extremely positive. 

"Our T-shirts basically flew off the shelves. Customers love the product and the custom material FlowState developed."–Owner, Boot Camp Gym 

FINIEN provided branding services for an undergarment startup. They designed and delivered a branding plan that included a logo, name, positioning, brand personality, and landing page. The client was impressed with the positive feedback and coverage the project received.

“We’ve received a lot of positive feedback on our branding and design from customers, journalists, social media experts and designers. Though our brand is young, we’ve been recognized nationwide, in part because of the branding work FINIEN delivered.” – CEO, Undergarment Startup 

DDW worked on package design for a large coffee brand. They augmented the brand’s internal graphics team to redesign the packaging for a line of products. They were a part of the process from conception to review and assisted with multiple projects after. The client was impressed with positive feedback the project received.

“Everyone loved the design. It was a great mix of our history and heritage in a more modern look and feel. We get compliments from the different teams.” – Brand Manager, Large Coffee Brand 

One of modern8's former clients is a quality management software platform. It hired modern8 to redesign its brand, which included a new name, logo, and messaging. The marketing team at the software firm credits modern8's design with its leading role in the field and subsequent company growth.

"The launch went very smoothly, and we’ve only heard positive feedback about our brand." - Chief Marketing Officer, Quality Management Software Company

THIEL Design worked on brand profile development for an IT company. The team created a brand profile through customer, competitor, and employee interviews. They also produced a new web design, logo, and tagline. Overall, the client was impressed with the results of the project. 

"THIEL Design really knew how to bring out our brand story. I was really impressed by all the interviews they conducted. The customer voice was such an important part of this project."                                                           — VP of Business Development, IT Company

Brighter Naming created a modern name and tagline for a software company. The client felt that the name was catchy, but also strongly showcased their brand's message.

"We love the tagline. It’s a supply chain visibility product where we’re actually making supply chains smarter, and the tagline ‘visibly smart’ just really rings, resonates." - President & Owner, Software Company

A new restaurant hired LESS+MORE to create its brand. LESS+MORE helped the restaurant develop its menu concept and design, web pages, logo, business cards, newsletters, and overall brand and message.

"They've been amazing, and we're very happy with the results. We'll continue to work with them on any projects moving forward and would recommend them to anyone opening up a restaurant." - Co-Owner, Restaurant 

CannonCassidy assisted in creating a brand name for a pharmaceutical company's product. The client was extremely impressed with CannonCassidy.

"When I share the name with internal colleagues all the way up to senior leadership, everyone is pleased with the direction we’re headed... the project’s success speaks to the quality of [CannonCassidy's] work." - Senior Manager, Pharmaceutical Company

A real estate firm hired ds+f for branding assistance. The client needed a new logo, web design, and printed marketing assets used during client meetings. Following the website launch, ds+f stayed on to maintain and update the website as needed. The client enjoyed working with ds+f's creative and collaborative team. 

"They [ds+f] pack a lot of power and creativity in a world with so much choice. They always seem to have solutions to our problems." – Chief Executive Officer, Real Estate Firm 

Heirloom provided branding services for an insurance technology company. They revamped the client’s identity with a new logo and handled messaging strategy. The branding has received positive customer feedback.

“I had their personal assurance that the senior executives themselves would work on my project, and then they did what they promised.” – Founder, Insurance Technology Company

Conjure branded a newly-established brewing company. After narrowing down a brand identity, they materialized the brand through designs for merchandise and packaging. Their work resulted in the accrual of a social media following very early on in the engagement.

"We’ve gained quite a few followers on Facebook and Instagram." — President, Brewery Startup

House of Who, Inc. provided naming services for a global telecommunications company. The team set up a name selection strategy and system that was consistent across a wide variety of products and could continue to be used as the company grew. The client was excited about the new system.

“We now have a naming system that brings consistency and cohesion to our existing portfolio and empowers us to effortlessly name new products and services as they come online.” 
—VP of Global Brands and Programs, Global Telecommunications Company

A Maryland credit union hired R2integrated for their digital marketing expertise. The work included content development and a SEO/PPC campaign. While the credit union didn’t have previous experience with monitoring search and digital strategy, they reported an increase in social media traffic and progress from the campaigns.

“We feel extremely justified in the number of resources we invest in their services. They add considerable value to our business.” – Digital Marketing Manager, Credit Union

Hub Strategy and Communication worked with this cloud-based camera manufacturer to supply print and digital marketing capabilities, including TV and radio ad production, media buying, and creative development. They encouraged the client to use geographic marketing, which led to a substantial lift in sales.

"They understood our customer, understood our business, used our product, and built great creative to address that." – VP of Marketing, Cloud-based Camera Manufacturer

A radio station was undergoing a rebranding of their entire network and needed to overhaul various parts of their online presence. Theory SF conducted market research in order to redesign their website as a fitting part of their overall rebranding.

"They’re highly professional, but also down-to-earth people that feel like part of our team. The team’s industry knowledge is incredible and they’re not afraid to think outside the box." — Program Director, Radio Station

Williams Whittle helped a nonprofit rebrand its online presence. After conducting research, they designed a new logo, enhanced website aesthetics, and produced a video. The vendor's contributions created a solid foundation for the brand relaunch. 

"Williams Whittle not only helped create attractive campaign materials but also provided additional design work outside of the scope of work." – Executive Director, Nonprofit

Sussner Design Company rebranded a printing press, giving them everything from a new logo to a freshly-designed website. They worked to increase the client’s brand recognition by conducting analysis on competition and delivering distinctive designs. Their work culminated in a 400% increase in sales and customers for the client. 

"We’ve seen an increase in online sales and a fourfold growth in new clients every month.” — Sales Representative, Printing Press Company

A local interior design firm felt they were getting lost in the crowd and wanted to stand out. The Olive Street Agency redesigned the client's and continue to provide branding, marketing, and SEO analytics. The client noticed an increase in website traffic and plans to keep working with The Olive Street Agency in the future.

"They do what I ask them to do, and they offer their input as well as suggestions. They are great and always efficient; they get things done. They are very agreeable to make changes. I throw a lot at them last minute, and they always respond quickly." – Marketing Director, Interior Design Company

KHJ has a long-standing relationship with a community savings bank. They have been handling the bank’s media buying and placement, strategy, and creative development for about 20 years. KHJ recently redesigned the bank’s logo and website to refresh its brand image.

“They helped us get to the final point, determining what made the most sense and making sure the project was done within the timeframe. They’re great at managing times and budgets.” – Marketing Manager, Community Savings Bank

Zync developed a WordPress website for a national sports organization. The agency redesigned the front- and backend of the website, working on a new UX and UI, and went through the whole process prototype development to fully-functional delivery. Due to their work, the new website an experienced an increase in traffic. 

"We had to design this for massive traffic spikes, and our ongoing reality for a property like that is maybe 100,000 to 150,000 uniques a month. During the sporting events, it can have 20, 30, or 40 times that." —Executive Director, National Sports Organization 

Skidmore Studio handled branding services for a leadership development consulting firm. In efforts to aid in the firm’s launch, they conducted a competitive analysis of their marketplace as well as established a name and brand logo. The new brand meets the partner’s expectations and received positive feedback.

“Their creative team has an uncanny way of hearing the common themes from various interviews and articulating those into a clear brand.” – Founder & CEO, Leadership Development Consulting Firm

Fieldtrip provided a brand overhaul for a transportation company to combine three smaller names under a unified narrative. They provided brand infrastructure for the company and a roadmap for future success. Fieldtrip’s new brand created a heightened sense of brand recognition and employee understanding and resulted in new revenue for the client.

“They really embodied, embraced, and understood who we were. They were very good at communicating every step of the process and they told us what our roadmap would look like when we'd see deliverables, and our whole branding process was very smooth because of them.” – Marketing Director, Transportation Company

A gelato manufacturer hired Fishfinger Creative Agency to design a new logo and packaging. They revamped their original designs, giving them a vintage feel. The team delivered design work that met client expectations.

"They got the color combinations and designs on the packaging really well." – Founder, Gelato Manufacturer

Grafik Marketing Communications completely remade and redesigned the website of a homebuilding firm to modernize its branding and to highlight their new homes division. They built a new website, incorporated unique themes for each section of the site, and used SEO best practices to drive traffic. The client appreciated the modern feel and easy navigation of the new site, and appreciated that it still showed that their company is a long standing member of the community. 

“Everything they designed is an improvement upon the old site. People look at us differently, and recognize us as a stable company in our area. The site shows both our longevity and our local presence in the right way.” – VP of Marketing, Homebuilding Firm

Never Settle recently worked on an e-commerce site for skincare brand. They produced a live e-commerce site with customized features and after the site went live, the client was impressed with the impact on their business.

“They really care about the outcome for their customers.We can't say enough good things about Never Settle. They did an amazing job for us. ” - Digital Marketing Manager, Skin Care Brand