Top 30 Naming Agencies
December 2022Looking for a top naming agency?
Your business trades on its name – it needs to create an impression that is both familiar and memorable and makes customers want to learn more. Choosing the best partner for your business is incredibly challenging.
That's why we've created this list of the best naming companies for you to review. Read through company descriptions, former clients, and notable projects to find the best fit for your business. (And, if you want personalized recommendations, tell us about your project.)
List of the Best Naming Companies
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1
- Undisclosed
- 2 - 9 employees
- New York, NY
River + Wolf is a naming agency based in New York, N.Y. with clients around the world. Its team of 6 or more provides all services relevant to brand naming, from strategic positioning and name development to brand linguistic checks, trademark screening, and design.
Clients
- Maison Ferrand
- Philips
- Calvin Klein
- CapGemini
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Originally engaged in naming a new impact investment firm, River + Wolf became a trusted communications partner. Services include refining statement documents and optimizing all outgoing communications.
"They did whatever it took to make sure that they delivered creatively and professionally."
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2
- $25,000+
- 10 - 49 employees
- Oakland, CA
Catchword is a trusted leader in naming and branding that’s been creating impactful identities for clients worldwide since 1998. From offices in the San Francisco Bay Area, New York, and Denver, Catchword helps clients express who, what, and why they are. Industry-leading brands such as TikTok, Intel, Allergan, Boston Scientific, Starbucks, HBO, and VW turn to Catchword for creativity and strategic insight delivered with expert guidance.
Clients
- Aetna
- Allergan
- Amazon
- Corning
Industries
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Catchword provides ongoing creative services to one of the world’s largest professional services networks, including product and service naming, naming strategy, and copywriting for the US, European, and other regional groups.
“What keeps us coming back to Catchword is the ease of working with them. … I wish I could have somebody at Catchword on call at all times.” – Brand Manager, PwC
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3
- $25,000+
- 2 - 9 employees
- New York City, NY
Tanj is a naming agency headquartered in New York, N.Y. It was founded in 2009 and has about 5 employees. The agency focuses on clients that are enterprises, mid-sized, and small businesses.
Clients
- Agilent
- Alibaba
- Ally
- Capital One
Industries
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Tanj provided branding services for an accounting firm. They helped the client rename their firm. The team interviewed the client and analyzed their competition prior to proposing new names.
"We were impressed with the simplicity and clarity of their process."
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4
- $10,000+
- 2 - 9 employees
- Berkeley, CA
Zinzin is a naming agency located in Berkeley, Calif. It was founded in 2011 and has fewer than 5 employees.
Clients
- Clutch
- 3M
- ABC
- Alcatel
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Zinzin helped a fitness company choose a name that was trademarkable and would increase their attractiveness in the market.
"It's been fantastic."
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5
- $10,000+
- 2 - 9 employees
- Austin, TX
NameStormers is a brand naming agency that was founded in 1985 and based in Austin, Texas with team members extending to Los Angeles and Boston. Their 11+ employees deliver company and product name services to include name ideation, preliminary trademark screening, linguistic and cultural screening, domain status checks, naming architecture and strategy, and name testing.
Clients
- 7-Eleven (Brazilian Bold)
- Aetna (Practice iQ)
- Affinia (The Liaison Hotel in DC)
- AICPA (Privacy Check)
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NameStormers provided brand development services by assisting in the choice of a new brand name. This included name drafting and a quantified vetting process through study of key client groups.
"We felt that they were affordable, and good, and professional, and they delivered on time and within budget."
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6
- $25,000+
- 2 - 9 employees
- New York, NY
WANT Branding is a strategic agency with offices in New York City, Miami, FL, and Denver, CO. Since 1999, the firm and its team of about 4-10 employees has specialized in all things branding and advertising.
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Having had such a good experience working with WANT Branding at a prior company, the client recruited WANT to lead the naming and branding processes for their current company, a luxury travel agency.
"WANT Branding's team is professional and so easy and lovely to work with."
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7
- Undisclosed
- 2 - 9 employees
- Sausalito, CA
Founded in 2002, Igor Naming Agency is a naming agency located in Sausalito, California. Serving midmarket and enterprise-level clients, their team of 2–3 employees focuses solely on naming companies and their products and services.
Clients
- Gogo Inflight Internet
- TruTV
- WHOOP Fitness Tracker
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Igor Naming Agency named a telehealth company. The client looked for a memorable name that described their values while making the most of their marketing efforts.
"Igor was able to understand quickly where our strengths were and guided us through the process."
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8
- $75,000+
- 10 - 49 employees
- Atlanta, GA
Matchstic is a brand identity house that was founded in 2003 in Atlanta, GA. The team of about 20 employees focuses on branding, specifically brand strategy, visual identity, naming and brand messaging. Operating at the intersection of art and commerce, Matchstic aims to solve complex problems using strategy, creative thinking, and smart design.
Clients
- Chick-fil-A
- Steelcase
- Publix
- Boys & Girls Clubs of America
Industries
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Matchstic unified brand messaging to focus on industry leadership. They began with discovery and implementing a brand strategy, then advanced to delivering visual marketing collateral.
"Matchstic provided tough feedback that we needed to hear in a way that didn't alienate anyone."
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9
- $75,000+
- 10 - 49 employees
- New York, NY
Tenet Partners is a branding and marketing firm that's headquartered in New York; they have another office in Rochester, N.Y. Founded in 1973, they have approximately 40 employees that do branding, digital strategy, and print design. Clients are mostly enterprise and midmarket businesses.
Clients
- Mastercard
- Gore
- Spectrum Enterprise
- Edwards Lifesciences
Industries
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Tenet Partners delivered unifying brand architecture for the client’s organization and its sub-brands, visual identity guidelines, and logo designs.
"[Tenet Partners] treated us ... as if we were the most important client they had."
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10
- $10,000+
- 2 - 9 employees
- Brevard, NC
Tungsten Branding is a global naming firm based in Brevard, N.C. that serves clients worldwide. They specialize in company naming, rebranding and repositioning services. Their client base ranges from multinational organizations to mid-market companies, representing financial, IT, medical and industrial businesses.
Clients
- PODS
- Johnson Controls
- Benjamin Moore
- HITACHI
Industries
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Tungsten provided a new name, tagline, logo, and brand guidelines for a business made up of multiple vocal stakeholders. Each package came with descriptions of the reasoning and philosophy behind it.
"The due diligence they did at the beginning paid dividends throughout the entirety of the project."
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11
- $75,000+
- 10 - 49 employees
- New York, NY
DeSantis Breindel is a branding agency based in New York. Since 2002, its team of about 30 specializes in digital strategy, branding and marketing strategy. DeSantis Breindel mainly works with mid-sized and enterprise-level clients in the information technology, business services, financial services, healthcare & medical, legal and manufacturing industries.
Clients
- Verifone
- Prospiant
- ENGIE Impact
- CenTrio
Industries
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DeSantis Breindel’s branding package includes new messaging and a website redesign. They are using a data-driven approach while creating a new site architecture and UX/UI. Both will launch later this year.
"We’re extremely satisfied with their performance and support."
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12
- $75,000+
- 10 - 49 employees
- San Diego, CA
Founded in 2005, Traina is a premier branding agency based in San Diego that is reimagining the way brands are built. By unifying strategy, design, and digital expertise under one roof, their team creates market-leading brands that are driven by data, fueled by design, and built for digital from day one.
Clients
- Microsoft
- Meta
- John Deere
- Nasa (Space Center Houston)
Industries
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Traina Design completed a brand awareness and scaling campaign for a specific department on an accelerated timeline. The team designed a strategy for creative improvements and produced marketing deliverables.
"They hit the ground running and delivered things for us to react to very, very quickly."
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13
- $25,000+
- 10 - 49 employees
- Geneva, IL
Rule29 is a creative strategy and design firm based in Geneva, Ill. Their 20-person team provides a wide range of creative services including branding, web design, and print design. Founded in 2000, they specialize in mid-market clients.
Clients
- Fellowes
- Make-A-Wish
- Cargill
- American Red Cross
Industries
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Rule29 served as a brand management partner for a multinational publisher. They articulated a marketing strategy for the digital era, which focused on eliminating middlemen and engaging customers directly.
"They're experts at branding and positioning, so they became a key strategic partner for us."
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14
- $100,000+
- 10 - 49 employees
- New York, NY
Founded in 2005, Motto is a branding agency with offices in Dallas, TX, and New York City. The agency and the 20+ member team are experts in UX/UI design, branding, and web design.
Clients
- Brooklyn Brewery
- Virgin®
- Andela
Industries
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Using a discovery process in the form of an in-depth questionnaire, Motto first came to understand the business before creating a variety of assets for their new brand identity.
"Motto has a passion for this kind of work. They are great at digging in and understanding our goals and visions."
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15
- $75,000+
- 10 - 49 employees
- Portland, OR
Manifesto Agency is a branding company that also provides marketing strategy and advertising services. With offices in Portland, Ore., and Milwaukee, they work primarily with enterprise and midmarket businesses in the consumer products, healthcare, and IT industries. Founded in 2011, they have just over 10 employees.
Clients
- Intel
- Amazon
- Cisco
- Quest Diagnostics
Industries
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Manifesto Agency developed an event plan for a healthcare company. They were responsible for the project from top to bottom, including discovery, concepting, initial event planning, and production.
"They cared about our mission to serve the poor and underserved with personalized and compassionate care."
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16
- $25,000+
- 10 - 49 employees
- Addison, TX
Working exclusively with B2B clients, Spire creates positive interactions between their clients' brands and audiences. Spire Agency’s ultimate goal is to elevate B2B client brands; creating positive interactions between the brand and its audiences. Founded in 2005, the 15+ member team is primarily headquartered in Texas with offices in Dallas and Austin.
Clients
- TrinityRail
- American Airlines
- Dynata
- Airbus
Industries
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Spire Agency has supported rebranding efforts of an employee health and wellness program. Their work has included collateral for direct marketing campaigns, a main website, and several microsites.
"The creative work I get from Spire is pretty amazing."
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17
- $25,000+
- 2 - 9 employees
- San Francisco, CA
Global Brand Works is a branding agency located in San Francisco. They have about 6 employees that also specialize in logo design and market research. Global Brand Works partners with several enterprise clients.
Clients
- PayPal
- SFMOMA
- Equinix
- Kettle Brand Potato Chips
Industries
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Global Brand Works provided branding services for a global talent acquisition firm. The team created brand personas, managed a best practices audit, and conducted an external candidate quantitative survey.
“Global Brand Works delivers a true sense of partnership.”
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18
- $50,000+
- 10 - 49 employees
- Northampton, MA
BRIGADE is a brand services agency that operates out of Hadley, Mass. Founded in 2005, they have a team of about 25 solely dedicated to branding projects. Their expertise lies in branding strategy, product branding, and messaging.
Clients
- SVEDKA Vodka
- Wyndham Hotel & Resorts
- Travelodge
- Hawthorn Suites
Industries
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BRIGADE provided branding services for a hotel and resort chain. The team was responsible for creating design concepts, designing a logo, creating marketing collateral, and more.
"Their ability to flex to our needs and solve seemingly impossible challenges impressed us."
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19
- $25,000+
- 1,000 - 9,999 employees
- London, United Kingdom
SGK is a global packaging and brand experience company based in London with offices in Amsterdam, Paris, Munich, and Chennai, India. The company, founded in 1953, has more than 5,800 employees and provides content marketing, branding, email marketing, event marketing & planning, packaging design, social media marketing, and video production services. SGK serves midmarket and other-sized companies in the consumer products & services, retail, financial services, and medical industries.
Clients
- Abbott
- Accor
- Amazon
- Air France
Industries
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SGK helped with a financial services company's communication strategy to ensure the client was targeting the right audience. After research, the team put together messaging proposals and design templates.
"The team at SGK is adaptive and flexible."
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20
- $25,000+
- 10 - 49 employees
- Denver, CO
FlowState Marketing is a digital and branding agency located in Denver. Since 2016, their team of 19 has specialized in branding, content marketing, digital strategy, and more. They mainly serve small businesses in various industries: advertising, manufacturing, ecommerce, entertainment, and others.
Clients
- Subaru
- MillerCoors
- T-Mobile
- SketchUp
Industries
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To help amplify their branding and presence, FlowState Branding was hired to provide UI/UX design and development for a social networking platform.
"We know exactly what to expect because they always meet our deadlines."
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21
- $10,000+
- 10 - 49 employees
- Dallas, TX
Idea Grove is a digital strategy company that was founded in 2005 and is headquartered in Dallas. The company is made up of 33 employees and specializes in PR, web design, and content marketing.
Clients
- Idea Grove works with companies across B2B technology sectors
- including spaces such as cybersecurity
- e-commerce
- data science
Industries
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Idea Grove did public relations and media relations, including branding work and a book promotion tour. The engagement has concluded.
“They delivered faster than we could give them more work.”
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22
- $10,000+
- 10 - 49 employees
- New York, NY
DigitalDesign.NYC is a digital design agency based in New York. The agency, founded in 2015, has a team of around ten that provides mobile app development, web design, branding, graphic design, and UX/UI design services. DigitalDesign.NYC serves small and mid-market companies in various industries that include consumer products & services, hospitality & leisure, and medical.
Clients
- Forbes
- Scholastic Art & Writing Awards
- 1010 Wilshire Real Estate Group
- Chef Antoine Lours
Industries
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DigitalDesign.NYC provided UI/UX design services for a software development company. Their work involved creating an entire management system for a third-party end customer and developing an onboarding form.
“They were extremely professional and had highly skilled individual contributors.”
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23
- $10,000+
- 2 - 9 employees
- Denver, CO
Wonsupona is a naming agency headquartered in San Francisco, Calif., with another location in Durham, N.C. It was founded in 2012 and has a team of fewer than 5. In addition to naming services, Wonsupona provides branding and content marketing services.
Clients
- Adobe
- Canyon Ranch Health Resorts
- Course Hero
- ECOS
Industries
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Wonsupona led the brand positioning document efforts of a newly launched investment firm. The content needs to establish the company's values and to appeal to its target audience.
"They were amazing! They had a very effective workflow."
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24
- $10,000+
- 2 - 9 employees
- Scottsdale, AZ
AtticSalt Branding is a creative agency based in Scottsdale Ariz. and founded in 2014. Their team of 5 employees specializes in branding, graphic design, and logo design.
Clients
- Enterprise Rent-A-Car
- Red Rover
- The Joint Chiropractic
Industries
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AtticSalt Branding helped a pet care service provider revamp its brand to reach digital audiences more effectively. Based on collaboration with in-house staff, they came up with a new name and logo.
“They did an outstanding job of managing the project and delivering it on time.”
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25
- Undisclosed
- 2 - 9 employees
- Los Angeles, CA
The Naming Group is a naming agency headquartered in Los Angeles, Calif. The agency has fewer than 5 employees and was founded in 2009.
Clients
- Capital One
- General Motors
- Reebok
- Kohler
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The Naming Group helped name a new web property using in-depth research and an exhaustive brand questionnaire. They produced several names, including insights and mockups to facilitate decision making.
"They fully understood what we were trying to accomplish."
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26
- $25,000+
- 10 - 49 employees
- Del Mar, CA
California-based full-service branding and digital communications agency Jacob Tyler works with clients to bring their story to life. Founded in 2000 and now 20+ employees strong, the agency specializes in corporate identity development and positioning, planning and strategy, SEO, social media, and UI/UX design.
Clients
- AT&T
- Novartis
- Discovery Channel
- SONY
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Jacob Tyler provided frontend development for a customer-facing dashboard that displayed the results of using the related product. They also made the UI mobile-responsive and built additional widgets.
"The communication was very cohesive."
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27
- $25,000+
- 10 - 49 employees
- Washington, DC
Social Driver is a digital agency founded in 2011 with a team of over 10 members. Based in Washington, DC, they offer web design, social media marketing, and digital strategy solutions for clients ranging from small firms to large businesses in the fields of health care and nonprofit, among others.
Clients
- American Nurses Association
- The Education Trust
- Elizabeth Dole Foundation
- Goodwill Industries International
Industries
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Social Driver provided PR and social media consulting services to an international nonprofit organization. Their work included making templates, graphics, and hosting webinars.
"They’re proactive, and I feel cared for on a strategic and personal level."
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28
- Undisclosed
- 10 - 49 employees
- Sausalito, CA
Lexicon Branding is a naming and branding agency founded in 1982. They employ 26 employees in their offices in Amsterdam and Sausalito, Calif., and offer expert market research and branding services to clients.
Clients
- P&G
- Coca-Cola
- Intel
- Colgate
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Lexicon Branding provides naming services for a purpose transformation consulting firm’s client. The team does trademark and linguistic checks, too. Recently, they named a cannabinoid ingredient.
“They have a lot of unique experience that they bring to the table.”
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29
- $25,000+
- 10 - 49 employees
- Washington, DC
Teal Media is a full-service creative agency that was founded in 2008. With offices in Washington, DC and Royal Oak, MI, Teal Media, and its team of 10 employees, is skilled in web and UI/UX design, branding, and web development. They primarily serve nonprofits and advocacy organizations.
Clients
- AFL-CIO CARE USA
- Council on Foreign Relations
- Equal Justice Works
- Equal Rights Advocates
Industries
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Teal Media was hired by a nonprofit organization to migrate their site from Webflow CMS to WordPress. They're also tasked with developing new pages for the site and handling their SEO efforts.
“Just knowing that they’re always willing and able to adjust to our needs is an integral part of our relationship."
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30
- $25,000+
- 10 - 49 employees
- New York, NY
Full-service marketing and development agency Ruckus was founded in 2005 in New York City. The team of more than 60 employees has experience with web development, web design, digital strategy, and branding.
Clients
- BMW
- Beekman 1802
- Unilever
- Intel
Industries
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Ruckus provides a variety of digital marketing services ranging from on-site SEO and UI design to Google Ads. They also manage the client’s social media platforms for LinkedIn, Instagram, and Facebook.
“They’ve been very good at keeping things organized and staying on top of tasks.”
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