Cutwater

Cutwater was hired by a B2B search engine company to assist in navigating the transition to mobile advertising. The challenge was to build a compelling narrative about the shift to mobile and its business impact. Cutwater was involved from the beginning, helping with audience insights, research, and creative challenges. Together, they developed the concept of micro-moments, encapsulating the shift in buying behaviour with the advent of mobile technology. The engagement spanned from February 2014 to December 2016 and resulted in the creation of multiple creative assets including videos. The client was satisfied with Cutwater's role in the conceptualization and execution of the project.

Russell Stover, a leader in the chocolate gifting industry, engaged Cutwater to create a lasting brand and communication platform. The goal was to create a persuasive campaign that would remind consumers of the joy of giving Russell Stover chocolates. Cutwater was selected for their capabilities, work ethic, and commitment to moving brands forward. They worked on positioning, platform development, and creative execution across various touchpoints including television, digital/social, and in-store. The client praised Cutwater for their excellent collaboration with their in-house creative and marketing teams.

The National Marine Manufacturers Association hired Cutwater for a brand refresh of their consumer-facing brand, Discover Boating. The scope of work included strategy development, research, creative planning and execution, media planning and execution, event support, and strategic industry communications. The client chose Cutwater for their cohesive approach to brand building and their strategic storytelling approach. The client appreciated the connectedness of the Cutwater team and their ability to align a business's needs and purpose with the brand.