Vespertine Agency®

Vespertine Agency® was contracted by a publicly traded company looking to form a new subsidiary. Vespertine's task was to select a suitable name for the new entity from a variety of options. The firm worked closely with the client to understand their needs and preferences, presented an initial list of potential names, received feedback, and then presented a refined list. The client took the final few options to their senior management for the final decision. The client praised Vespertine's structured approach and particularly appreciated the initial trademark screening for the selected names.

In another project, Vespertine Agency® provided rebranding strategies for an advertising firm undergoing an international company rebranding project. The firm's Group Brand Director noted that the decision to hire Vespertine was based on their rigorous methodology and process. Vespertine worked closely with the client’s creative team, generating over 80 initial names following an extensive brand positioning briefing and a naming session with the clients. The client commended Vespertine's significant contribution to the process and the presentation before the clients.

Vespertine Agency® worked with Supermoon, a boutique brand agency based in San Francisco, to develop naming architecture, concepts, and product names for the packages and proprietary technical features of a luxury smart bed. The agency valued Vespertine's strategically-informed approach to the naming architecture and their ability to expertly frame the naming proposals. The client also commended Vespertine for their adept handling of a complex project with sensitivity and professionalism.