Vespertine Agency®

Vespertine Agency was hired by a publicly traded company to assist in selecting a name for a new subsidiary. The agency's founder, Jason, performed the task alone. He sent a Q&A document to the client, held an introductory meeting to discuss needs and preferences, and presented a few dozen names for consideration. Feedback was given in real time and via email, leading to a second presentation of names. The client's senior management made the final name selection. Jason also coordinated light, initial trademark screening and warned of potential risks to the chosen names. The client found the experience satisfactory.

An advertising agency hired Vespertine Agency for an international company re-branding project. Once again, the founder Jason was the sole representative of the agency. He was briefed on the revised brand positioning, the company’s current and future goals, and some initial thoughts on the types of names to be explored. Jason held a naming session, worked closely with the creative team, and came up with over 80 initial names. He also guided the client in understanding how best to judge work, the role of testing, and the ultimate way to make decisions on names. The client was pleased with Jason's expertise and the project's outcome.

Supermoon, a boutique brand agency, engaged Vespertine Agency to develop naming architecture, concepts, and product names for the packages and proprietary technical features of a luxury smart bed. Jason, the founder, was the point of contact. He developed a strategically-informed approach to the naming architecture and delivered a large set of names for selection. He also expertly framed the naming proposals and handled the complex client with sensitivity and aplomb. The client was satisfied with the service provided by Vespertine Agency.