Most Likely To

Most Likely To was engaged by Juno Capital Partners to develop the branding and identity for a new entity in the sports industry. The scope of their involvement included strategic planning, creation of a framework for market entry, and advice on funding, ownership stakes, and media partnerships. The team, led by Joseph, the Founder & Chief Strategist, also included a copywriter, a creative specialist, and a designer. The client had worked with Joseph before and was confident in his expertise. The project, which ran from June to October 2018, cost approximately $50,000.

Most Likely To was hired by a San Francisco government agency to develop a campaign promoting a battery recycling program. The team conducted research, developed a creative concept, and formed a comprehensive media strategy that included social media and SEM. They also provided pre and post-campaign insights to gauge the campaign's impact. The project, which cost around $250,000, was managed by a project manager, a creative director, and a media buyer. The engagement started in December 2017 and concluded in June 2018.

A government department hired Most Likely To for multiple marketing campaigns to promote Climate Action Month. The team created an ad campaign to drive residents to a landing page for event sign-ups. They also produced videos that mimic user-generated content. The team consisted of Joseph, the Founder & Chief Strategist, Trent, the Creative Director, Rafael, the Digital Media Director, and Whitney, the Graphic Designer. The collaboration, which began in February 2017, has cost over $1.5 million and is still ongoing.