Most Likely To

Most Likely To was contracted by Juno Capital Partners to assist in the creation of a new sports industry entity. The project, which ran from June to October 2018, involved the development of a strategic plan to raise $50 million and establish strong partnerships. The team, led by Joseph, the Founder & Chief Strategist, also worked on the identity and branding elements of the business. The firm invested approximately $50,000 in this engagement, trusting in Most Likely To's expertise based on a previous successful collaboration.

In a project with a San Francisco government agency, Most Likely To was tasked with developing a campaign about a battery recycling program. The agency had been working with Most Likely To on and off since the firm's inception. The project, which ran from December 2017 to June 2018, involved research, the development of a creative concept, a comprehensive media strategy, and pre and post campaign insights. The agency invested $250,000 in the project, which also involved reporting and outreach.

Most Likely To was engaged by a government department to create marketing campaigns promoting Climate Action Month. The ongoing project, which began in February 2017, has seen the firm create successful ad campaigns to drive residents to the department's landing page. Most Likely To also created videos mimicking user-generated content to drive event sign-ups and used print channels and in-person activations to reach less digitally-savvy residents. The department has so far invested over $1.5 million across the department in this collaboration.