House of Who, Inc.

House of Who, Inc. collaborated with HP's Personal Systems division to revamp the naming systems and generate new names for products in the portfolio. The team at House of Who provided valuable assistance in creating coherence around the complex portfolios of products, helping HP navigate logistical and creative challenges. Their approach involved a thorough process of developing criteria for each project, ensuring successful outcomes. The feedback from HP indicates that House of Who's deliverables always met the unique needs of each project and team, making them ideal partners for a large company with myriad needs.

In a project with Google, House of Who was tasked with strategizing and building the brand architecture, nomenclature, and naming for a new product category. They reviewed the comprehensive brand architecture and nomenclature systems, taking into account wider brand considerations for the umbrella masterbrand. Based on the nomenclature structure determined, House of Who explored new names and modifiers. Google selected House of Who as a vendor due to their proven ability to think creatively, strategically, and work quickly in prior projects.

House of Who worked with the Noetic Sciences Nonprofit, IONS, to refresh their brand. The project involved refining elements of the brand strategy platform, crystallizing the verbal platform, refining the visual identity, and giving direction for expression on the web. House of Who also led a brainstorming workshop for campaign concept and copy ideation, created copywriting, and reviewed fundraising messaging. The collaboration involved the House of Who founder, a lead strategist/creative director, a project manager, a designer, and a writer, along with key members of the IONS team. The feedback from IONS indicates that House of Who's work has helped to modernize their brand and appeal to new and current audiences, setting them up for greater mission impact and financial sustainability.