House of Who, Inc.

House of Who, Inc. was engaged by a Fortune 100 tech company to strategize and build the brand architecture and nomenclature for a new product category. The company's Product Marketing Manager expressed satisfaction with House of Who's creative and strategic thinking, as well as their efficiency in project execution. The project involved a comprehensive review of the brand architecture and nomenclature systems, taking into account wider brand considerations for the umbrella masterbrand. House of Who also developed a product and feature naming strategy based on the nomenclature structure. The project was successful and the client was pleased with the results.

House of Who, Inc. was hired by the Institute of Noetic Sciences (IONS), a nonprofit organization, to refresh their brand. The CEO, Claire Lachance, stated that the project aimed to update the IONS brand to appeal to new and current audiences and set the organization up for greater mission impact and financial sustainability. House of Who refined the brand strategy platform, crystallized the verbal platform, and refined the visual identity. They also led a brainstorming workshop for campaign concept and copy ideation. The project was successful, with the IONS team expressing their satisfaction with the results.

HP's Personal Systems division hired House of Who, Inc. for several projects that required strategy and name generation. The Marketing Specialist at HP praised House of Who for creating coherence around their complex portfolios of products and helping them think through logistics and creative conundrums. House of Who developed architecture recommendations and names for products such as laptops, security software, and workforce solutions. The client expressed satisfaction with the strategic thinking, competitor analysis, and naming presentation provided by House of Who. The project was successful and HP continues to work with House of Who.