Northbound

Northbound was hired by Seattle Rep, a not-for-profit theatre company, to refresh their brand and visual identity. The project began with a discovery phase, followed by a facilitated workshop named "Day of Possibility". This led to the development of different positioning territories which were tested with various customer groups. Based on the feedback received, Northbound developed a "Brand Compass" encompassing the purpose, brand story, positioning, and personality of Seattle Rep. They finally translated all these insights into a creative briefing, which was used to revamp the company’s brand identity and website.

For the cybersecurity software provider, Oleria, Northbound was tasked to establish the company's name, brand identity, overall positioning and narrative, and related content and assets. The project was seen as a great fit due to Northbound's culture, location, and good value for cost. The team from Northbound worked closely with Oleria to achieve the set objectives, with the exact scope of work and key deliverables being managed efficiently.

Microsoft engaged Northbound to provide strategic leadership in naming and architecture by evaluating all naming requests. The role of Northbound's team was to understand Microsoft’s naming strategy, evaluate naming requests on select criteria, and lead all strategic communication with product marketing managers concerning the content, strategy, and name of each request. This well-executed project resulted in Northbound taking over Microsoft's day-to-day naming evaluation and strategy, demonstrating their reliability and efficiency in the field.