Watson Creative

Watson Creative was hired by Aspen Capital, a private equity firm, to build a new brand identity following their acquisition by another financial services organization. Watson led the entire branding process, from research through rollout, developing a full visual identity including a logo, color systems, typography, and brand guidelines. They also helped define the company's mission, vision, values, and behaviors, and supported the internal launch of the brand across more than 6,500 employees. The results were a unified brand story and a visual system that could scale, which was well received by the team.

Kaiser Permanente Northwest, a leading healthcare provider, engaged Watson Creative to elevate their brand and improve their messaging across service lines, campaigns, and internal recruitment efforts. Watson became an extension of Kaiser's internal team, leading brand refinement and campaign development across multiple fronts including public health, dental, insurance, and recruitment. They developed visual identity systems, key messaging, digital and traditional campaigns, patient outreach, and thought leadership content. The results were improved brand visibility and consistency, which helped attract and retain top-tier clinical and non-clinical talent.

The Oregon Zoo Foundation hired Watson Creative for a complete rebrand to better reflect their mission and to unify their voice. Watson led the strategic groundwork through campaign execution, helping to clarify the Foundation's purpose and audience, align their internal teams, and build a visual and verbal identity that resonated across platforms. They supported the Foundation through capital campaign strategy, storytelling development, donor engagement assets, and internal rollout planning. The results were a more confident and compelling presence that reflected their values and the urgency of their mission, which increased visibility and deepened donor engagement.