Watson Creative

Watson Creative was hired by NEXGEN Asset Management for a complete company rebranding and the development of a new website. The VP Business Development and Marketing of NEXGEN described the company as the most advanced asset management program on the market. The project scope included research, strategy, and design, with key deliverables such as a digital booklet, brand copy, stationery system, ads, social media skins, marketing collateral, an experimental system, brand guidelines, and website copy. The project was completed by 6-10 employees from Watson Creative. The company was chosen for its great culture fit and aligned company values.

Watson Creative worked with Matmarket to define and share their brand with a larger audience. As the marketing director of the company that sells materials and components to footwear companies, the client wanted a brand refresh. Watson Creative's team developed a new website, created a brand video, and produced various marketing materials that were described as professional and high-end. The team was chosen based on their experience in sportswear marketing, their great culture fit, and the pricing fitting the client's budget.

Watson Creative took on an extensive branding project for the Oregon Wine Board, a semi-independent state agency. The goal was to create an inclusive, authentic identity for Oregon’s $7B wine segment, unifying over 1,000 wineries and more than 1,400 wine grape growers. The scope of work included the development of an exhaustive brand identity, a PDF style guide, and a short anthem video. Watson Creative was chosen based on their high ratings, reasonable pricing, and alignment with company values. The project was completed by a small team of 2-5 employees.