Founded in 2008, Eight Oh Two Marketing is headquartered in North Carolina with "in-house" teams all along the East coast. They are highly focused on search marketing strategies for omni-channel ecommerce brands with PPC, SEO, and content marketing services. From years of experience, they understand the importance of brand story, multi-channel attribution, competitive landscape, holistic strategy and much more.
An e-commerce retailer hired Eight Oh Two Marketing to restructure its paid digital campaigns on Google, which included search, PLA, and smart shopping, and to develop a suite of content designed to establish credibility in key product expansion categories and drive organic SEO. Content development included direction setting, creation of an editorial calendar, and understanding the categories and brand voice for the content. The engagement saw 50 blog articles posted that have improved the retailer's credibility in key product categories, as well as improved site rankings and engagement with the content.
"I was impressed by their ability to quickly adapt the project to take advantage of market shifts." - Head of Marketing, E-Commerce Retailer