Theory SF

Theory SF was engaged by a consulting company for the launch of a new cannabis edible. The project involved creating unique packaging, a product name, and a marketing message. The team at Theory SF used demographic information such as gender, age range, occupation, and income to create an effective marketing strategy. The CEO of the consulting company was pleased with the team's expertise in understanding consumer behavior and their experience in the cannabis industry. The project, which started in October 2021, was successfully completed in July 2022.

For an accounting Software as a Service (SaaS) company, Theory SF was tasked with creating a full visual brand system, a brand launch campaign, and launch assets. These assets included a brand anthem video, animated ads, and a series of image ads. The team at Theory SF also handled scripting and storyboarding for the video and worked with animators to deliver the final product. The Director of Brand and Content of the SaaS company found Theory SF online and chose them for their unique approach to branding and marketing.

Theory SF was hired by Issio Solutions, a workforce optimization platform, to assist with branding and marketing. The team at Theory SF helped the company align its branding with its future vision and better understand the market and industry. They conducted a competitive analysis and interviewed several internal and external stakeholders for this purpose. The executive director of business development at Issio Solutions praised the team at Theory SF, particularly Senior Marketing Advisor Nancy, for their support and guidance. The project, which started in January 2023, cost between $50,000 and $100,000 and is ongoing.