Theory SF

Theory SF was hired by a software company specializing in business accounting and payment software to create a full visual brand system. The team of 2-5 employees developed a launch campaign for the brand, including a brand anthem video, animated ads, and a series of image ads. They were responsible for scripting and storyboarding the video and coordinating with animators to deliver the final product. The company found Theory SF through an online search and chose them for their comprehensive approach to brand development.

A legal cannabis startup consulted Theory SF for branding and packaging of a new cannabis edible product. Theory SF was tasked to create the product’s name, message, and packaging, taking into consideration the demographic information provided by the client. They also tasted the product to generate ideas. The client appreciated the team's expertise in consumer behavior and their previous experience with large-scale global companies. The project started in October 2021 and was completed in July 2022.

Theory SF was engaged by Issio Solutions, a workforce optimization platform, to assist with branding and marketing. The team of 6-8 people helped the company stand out in the market by aligning their branding with their future vision. They conducted a competitive analysis and interviewed both internal and external customers to better understand the market and industry. The project, which cost between $50,000 and $100,000, began in January 2023 and is still ongoing. The client praised Theory SF's guidance and expertise, particularly the contributions of their Senior Marketing Advisor, Nancy.