Illuminator

Illuminator partnered with Yelp, the popular review platform, to create two branded campaigns. The goal was to expand Yelp's reputation beyond just restaurant reviews, showcasing their wide range of offerings. Illuminator developed the campaigns from scratch, writing scripts for TV commercials, creating art, and handling content direction. They also assisted in finding a video production service provider and oversaw the entire process through post-production. The campaigns featured a strong focus on video content, with one primarily targeting TV and YouTube, and the other focusing on TV and Instagram. The partnership lasted from April 2015 to August 2017.

In a partnership with a global beverage manufacturer, Illuminator served as the Social Media Partner Agency. They were selected for their innovative thinking, quality of work, and impressive content ideas. The project involved quarterly content creation, content calendar creation, and social campaign partnerships. The Illuminator team was made up of an Account Manager, Creative Director, Account Director, Strategy Director, and a Producer.

Illuminator was hired by a managed IT services provider to refresh their brand identity. The project involved updating various brand elements, including the company's mission statement and mantra. The team from Illuminator provided flat-rate pricing options and got to work after a few initial meetings. The CEO of the IT services provider was particularly impressed with Illuminator's unique sense of design and clever approach, qualities they attributed to the team's experience working with famous brands. The brand refresh project was completed in October 2023.