Illuminator

Illuminator successfully developed two branded campaigns for Yelp, a popular review platform. The campaigns aimed to highlight the breadth of Yelp's services beyond restaurant reviews, focusing on auto mechanic companies and golfing facilities, among others. The Illuminator team built these campaigns from the ground up, focusing on video content for TV commercials, YouTube, and social media platforms. They also helped to create material for radio. The team's innovative approach ensured that the content was mobile-first and aligned with popular trends on social media platforms like Instagram. The campaigns ran from April 2015 to August 2017 and were well received.

As a Social Media Partner Agency for a global beverage manufacturer, Illuminator was responsible for quarterly content creation, content calendar creation, and social campaign partnerships. They were chosen for this role through an agency pitch process, impressing with their innovative thinking, quality of work, and previous work examples. The project involved collaboration with a team of five from Illuminator, including an Account Manager, Creative Director, Account Director, Strategy Director, and a Producer. The partnership resulted in successful content creation and campaign execution.

Illuminator was hired by a managed IT services provider to refresh their brand identity. The project involved updating elements such as the company's mission statement and mantra. The team at Illuminator provided several pricing options based on the scope of work and proceeded with the brand refresh service alongside a few other assets. The client had previously worked with Illuminator and was impressed with their unique design sensibility and experience with big brands. The project, which took place in October 2023, resulted in a successful brand refresh and a satisfied client.