Zinzin
visit site- $10,000+
- 2 - 9 employees
- Berkeley, CA
Zinzin is a naming agency located in Berkeley, Calif. It was founded in 2011 and has fewer than 5 employees.
Client Insights
Industry Expertise
15%
15%
15%
15%
10%
10%
10%
10%
Client Size Distribution
Small Business (<$10M) 30%
Midmarket ($10M - $1B) 40%
Enterprise (>$1B) 30%
Common Project Size
$10K-$49K 23 projects
$50K-$199K 4 projects
<$10K 2 projects
Clients
- Clutch
- Mack Trucks
- Georgia-Pacific
Highlights from Recent Projects
Zinzin was contracted by a SaaS company specializing in childcare services to assist in the naming process for a new platform. The company founder found the task challenging due to the close community ties involved in the business. Zinzin's approach involved a series of workshops, preceded by preparatory homework for the client. The project, which ran from October to November 2018, resulted in a new name for the platform and a recommendation for a logo design company. The client expressed satisfaction with the process and the outcomes, which cost around $25,000.
In a separate project, Zinzin worked with a social media company to develop a name for the business. The process, which ran from December 2022 to June 2023, began with a comprehensive questionnaire designed to inform the naming process. Zinzin provided multiple name options, facilitated discussions about the names, and supported a background check for trademark availability. The client praised Zinzin's reasonable pricing and quality of service, which came highly recommended by a trusted friend.
Zinzin was hired by Smackdab Inc., a business operations company, to assist with the naming of a new software company. The process involved questionnaires and meetings to understand the company's personality, functionality, and mission. Zinzin conducted market research on competitors and compiled a list of potential names. As the focus narrowed, Zinzin conducted deeper research to assess the viability of the chosen name for trademark and domain availability. The client praised Zinzin's high ratings, cultural fit, and alignment with their company values.
Timeliness
Service Excellence
Value
Would Recommend
Awards
2023
2022