Taillight

Taillight was hired by a content writer for an advertising and marketing company to refine the writer's personal brand messaging. The company sought to better communicate the writer's unique style and the value they provide to clients. Taillight conducted a thorough analysis of the existing brand messaging and website content, identifying areas for strategic enhancement. They then crafted a nuanced brand messaging strategy and designed a new logo to visually capture the essence of the personal brand. The result was a harmonious and impactful personal brand identity that resonates with the target audience and significantly contributes to the success of the writing business.

For Kimba's Collection, a retail store selling antiques and novelty gifts, Taillight was tasked with unifying the company's messaging and creating a consistent visual language across multiple locations and online platforms. The company had grown rapidly, with over 20 locations in a couple of years, and maintaining consistency was becoming challenging. Taillight developed a language for use across all locations and social media platforms, and also developed a visual language to guide store decoration, layout, colors, and fonts. This work provided a solid foundation for the retail store's ongoing growth, which now includes over 35 stores across 13 states.

A leading accounting firm hired Taillight to align its brand strategy with the company's values and mission, and to develop a professional and cohesive visual identity. This included creating a new logo and a PowerPoint template to enhance client communications. Taillight conducted a thorough brand analysis and crafted a comprehensive brand strategy. They designed a new logo that visually embodied the brand identity, conveying professionalism and a commitment to precision and excellence. They also developed a versatile PowerPoint template that revitalized client presentations. The result was a cohesive and impactful brand identity that resonates with clients and prospects.