Strategic Sales & Marketing (SSM) is a lead generation company based in Farmington, Conn. Founded in 1989, SSM helps companies with lead generation and appointment setting services focused on B2B major accounts. Typical clients are looking to reach the Owner, Director, VP or C level of contact, have a sales cycle that requires multiple touch-points, and uses a "solution sell process."
Strategic Sales & Marketing created cold call scripts for an engineering consulting firm that focused on their specific market focus and objectives. They also handle the client’s calling services to generate relevant leads.
"We were able to close two new deals in the first three months, which was huge for us. The process has been seamless for the companies we’re contacting. They don’t know it’s an outside service who contacted them in the first place." — Recruiter, Engineering Consulting Firm