MarketStar Bulgaria

MarketStar Bulgaria was hired by Generic Soft, a software development company, to enhance their sales process and improve IT sales knowledge. The team of 30 from MarketStar Bulgaria developed a comprehensive sales strategy, trained the sales team, and implemented lead generation and prospecting techniques. They also provided workshops on sales negotiation and closing. The company was selected for its high ratings, location, culture fit, cost-effectiveness, and personal recommendation. The results showed a significant increase in overall revenue and enhanced customer relationships.

The Bulgarian branch of a Norwegian fintech company hired MarketStar Bulgaria to establish and execute a sales process to expand its merchant network. The MarketStar team of three developed a cadence plan, email content, and phone call script, along with conducting research and preparing lead databases. The firm was chosen because of their good references and detailed proposal that met the company's needs. The project resulted in a well-structured and effective sales process that facilitated the growth of the merchant network.

A software development company in Bulgaria hired MarketStar Bulgaria to support their internal marketing team in demand generation, lead generation, and account management on LinkedIn. The two-person team from MarketStar developed a lead generation strategy, prepared cadence communication, and created a list of prospective contacts. They also handled email automation, database updates, cold calling, and meeting arrangements. The vendor was selected based on word-of-mouth and peer recommendations. The project resulted in a streamlined workflow and agile changes when needed, leading to successful lead generation and account management.