Looking for a top brand strategy strategist in San Francisco?

Whether you're launching a new brand, extending your existing brand, or competing with a similar product or service, a brand strategy firm can help you meet your goals. A brand strategy lays out the core story of your company and its respective products and services. Executing a brand strategy requires aligning your brand identity with the right audiences and reaching them on the right channels.

To assist you in your search for a partner, we’ve compiled this list of the top brand strategy agencies in San Francisco. Browse descriptions, feedback, and awards to find which can best suit your company’s needs. If you need more support, tell us about your project, and we'll match you with recommended companies.

List of the Best San Francisco Brand Strategy Firms

  • 1
    $25,000+
    10 - 49 Employees
    Oakland CA

    Emotive Brand specializes in B2B strategy, working with high growth tech companies and professional services firms to deliver marketing and brand strategy, brand messaging, visual identity, and logo design.Founded in 2009 and based in Oakland, CA, Emotive Brand has a team of 15+ employees. A few of their specialized services include aligning leadership teams, designing brand experiences, and enabling sales teams with the tools they need.

    Clients
    Facebook
    Rocket Fuel
    Cadence
    AppAnnie
    Notable Project

    A marketing automation platform hired Emotive Brand to refresh its brand image and marketing materials such as the company logo. The project not only included external branding but also internal branding to improve employee morale.

    “The biggest thing they helped us to do was talk in human terms. In ad tech and marketing tech, we tend to talk to ourselves instead of talking to the customer. Emotive’s work helped people truly understand our value proposition, how it was going to impact them, and why they should consider talking about it.” – VP of Corporate Communications, Marketing Automation Platform

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  • 2
    $10,000+
    10 - 49 Employees
    San Francisco CA

    Evviva Brands is an international branding agency with offices in San Francisco, CA and Edinburgh, UK. Founded in 2009, Evviva Brand's team of nearly 10 employees specializes in branding and marketing strategy. Other services include web and logo design.

    Clients
    Amazon
    Delta Air Lines
    Google Fiber
    The Ritz Carlton
    Industries
    Notable Project

    Evviva Brands helped a technology company rebrand. They conducted market research and designed a marketing strategy that included a new corporate logo web design, marketing copy, and color scheme. As a result of their efforts, the client was able to win a deal that doubled its value. 

    "As a result of their effort, we received a $125 million deal from the largest oil field services company in the world. That deal doubled the value of our company overnight." – CEO, Technology Company

  • 3
    $10,000+
    2 - 9 Employees
    San Francisco CA

    Global Brand Works is a branding agency located in San Francisco. They have about 6 employees that also specialize in logo design and market research. Global Brand Works partners with several enterprise clients. 

    Clients
    Paypal
    LifeLock
    Kettle Brand Potatoe Chips
    Charles Schwab
    Industries
    Notable Project

    Global Brand Works established a consultancy's new brand using research and information gathering practices. In order to meet the client's needs, Global Brand Works created strategic messaging and visuals that emphasized the rebrand. The client was very happy with the work done by Global Brand Works. 

    "We think their branding looks good and reflects our company values. They were mindful of our budget and worked within our means." – Co-Founder, Consultancy 

  • 4
    $50,000+
    10 - 49 Employees
    San Francisco CA

    With offices in New York and San Francisco, Salt Branding is a digital agency that has been helping a variety of clients since 2001. The agency and its team of 15+ are experts in branding, web design, and marketing strategy.

    Clients
    Microsoft
    Brocade
    Arizona State University
    CenturyLink
    Notable Project

    Salt Branding was hired by a venture capital firm to help them stand out from the competition. Their work included branding and web design, along with naming assistance. The client prides Salt Branding on the great attention they give their clients. They also liked that each team member had a role.

    "We spoke to a few agencies, but Salt really stood out. Their process is incredibly thoughtful and comprehensive."- Vice President, Venture Capital Firm

  • 5
    $10,000+
    2 - 9 Employees
    Sausalito CA

    Division of Labor is a advertising agency based in Sausalito, Calif. and founded in 2010. Their team of 11 employees specializes in advertising, social media marketing, and video production for clients of all sizes in the marketing, entertainment, and business services industries.

    Clients
    SFMOMA
    OpenDoor
    Kelly
    Industries
    Notable Project

    Division of Labor ran a brand awareness campaign for a streaming device. They ran a campaign of outdoor, radio, and digital advertisements for two years. They also created the overall marketing strategy and taglines for the campaign. The client was very happy with the results of the campaign and said that their sales and brand awareness increased as a result.  

    “I loved their passion for creativity. They cared about my personal success and the success of my company.” – Former Director of Marketing, Streaming Device Company
     

  • 6
    $25,000+
    2 - 9 Employees
    San Francisco CA

    Theory SF is a San Francisco-based creative agency. The agency was founded in 2015 and has a team of 2 that provides a variety of services including branding, marketing strategy, web design, advertising, digital strategy, and more.

    Clients
    Cisco
    SF Museum of Modern Art
    EcoTerra
    Net Gear
    Industries
    Notable Project

    A radio station was undergoing a rebranding of their entire network and needed to overhaul various parts of their online presence. Theory SF conducted market research in order to redesign their website as a fitting part of their overall rebranding.

    "They’re highly professional, but also down-to-earth people that feel like part of our team. The team’s industry knowledge is incredible and they’re not afraid to think outside the box." — Program Director, Radio Station

  • 7
    $10,000+
    2 - 9 Employees
    San Francisco CA

    UNIT Partners is a branding and graphic design agency based in San Francisco and founded in 1996. UNIT Partners' team of more than 200 employees has more than two decades of experience in web design, branding, and marketing strategy. The firm mainly works with small- and mid-sized businesses but has experience working with large enterprises as well. 

    Clients
    Kia Motors
    Jamba Juice
    Mercedes-Benz
    Taiwanese Shaved Ice
    Industries
    Notable Project

    UNIT Partners was tasked with helping a restaurant group redo its branding. UNIT Partners designed new menus, a new logo, and websites in order to meet the client's needs and emphasize the rebrand. The team at UNIT Partners also initiated marketing messages that reflected the rebrand. The client was very impressed with the team at UNIT Partners professionalism and devotion to the project. 

    "I felt like they were always looking out for what was best for me as the client. UNIT's number one priority is not to get it done, but to get it done right, no matter if it takes twenty tries or if it takes two tries. "-CEO, Restaurant Group 

  • 8
    $25,000+
    2 - 9 Employees
    Sausalito CA

    Good Stuff Partners is a branding and design agency based in Sausalito, CA. Founded in 2013, Good Stuff Partners' team of fewer than 10 employees provide branding and logo services.

    Clients
    Mental Health Association of NYC
    SEE International
    YMCA
    Industries
    Notable Project

    Good Stuff Partners revamped the brand messaging and in updating its marketing efforts, which included redesigning. 

    "They work with us directly to find unique solutions instead of providing generic templates or answers." – Partner, Architecture Firm

  • 9
    $50,000+
    10 - 49 Employees
    San Francisco CA

    Noise 13 is a strategy and design firm based in San Francisco. Founded in 2000, Noise 13's team of about 200 employees provides web design and branding services to small, midmarket, and enterprise clients.

    Clients
    Tile
    Pacific Catch
    World Wrapps
    PG&E
    Industries
    Notable Project

    Noise 13 worked with this software startup to rebrand itself as a multiplatform software company as it grew. They implemented a new brand strategy which included finding the color, font, photography, and designing the website for a more visually appealing aesthetic.

    "I have no suggestions for improvement." – Graphic Designer, Software Startup

  • 10
    $10,000+
    2 - 9 Employees
    Emeryville CA

    Farinella LLC is a branding and marketing agency that also provides web design and advertising services. Founded in 1990, they have a team of about 10 employees based in Emeryville, Calif. who service midmarket firms and small businesses. They focus on clients in manufacturing, business services, arts, entertainment, and music industries.

    Clients
    Libratone
    The North Face
    Williams-Sonoma, Inc.
    Microsoft
    Industries
    Notable Project

    Farinella LLC streamlined the use of a Google Analytics account, which improved tracking and increased online visibility for a lumber company. They revamped the website and created brand guidelines to better articulate the client’s brand identity. They delivered products that improved digital engagement.

    “The level of attention that they are able to deliver to each client is really unique.” – Marketing Director, Lumber company

  • 11
    $10,000+
    10 - 49 Employees
    Walnut Creek CA

    McLean is a branding agency based in Walnut Creek, CA. Founded in 1991, McLean provides packaging design, branding, and logo services for small and midmarket businesses primarily.

    Clients
    Monster Energy
    Fresh Express
    Fresh Step
    Industries
    Notable Project

    McLean worked with a company to update its brand and design its packaging for a new product. McLean presented the client's product at Expo West and received positive feedback on its new look.

    "The feedback from the general public that we got so far has been fantastic." – VP Sales & Marketing, Natural Sweetener Company

  • 12
    $25,000+
    10 - 49 Employees
    San Francisco CA

    Hub Strategy and Communication is a creative agency based in San Francisco. Founded in 2002, their team of about 30 employees provides advertising, marketing strategy, and media planning and buying services.

    Clients
    San Francisco 49ers
    Oakland Athletics
    University of San Francisco
    Blue Shield of California
    Notable Project

    Hub Strategy and Communication worked with this cloud-based camera manufacturer to supply print and digital marketing capabilities, including TV and radio ad production, media buying, and creative development. They encouraged the client to use geographic marketing, which led to a substantial lift in sales.

    "They understood our customer, understood our business, used our product, and built great creative to address that." – VP of Marketing, Cloud-based Camera Manufacturer

  • 13
    $5,000+
    10 - 49 Employees
    San Francisco CA

    Founded in 2003, Propane is a digital agency with a focus on strategy. They have 20 employees in their San Francisco office, who together compose an efficient team of designers, developers, and marketers equipped to create digital solutions. With an emphasis on distinct branding, Propane offers consulting services, custom software and web development, and social media marketing.

    Clients
    Lojack
    Kaiser Permanente
    Clarisonic
    Telltale Games
    Industries
    Notable Project

    A subsidiary of a large auto manufacturer sought Propane's design expertise in creating a vehicle entertainment platform. Propane Studio first consulted with the firm to ensure clear expectations, then created all the visual assets for the platform. They also handled the branding. The client was impressed by Propane's technical knowledge, which they did not expect from an agency with such a broad focus.

    "I have a good impression of their professionalism, deliverables, and commitment to their work. I think overall, it’s really positive feedback, and in comparison to other companies we have worked with, they were best able to adapt to our way of working." – Senior Industrial Designer, Auto Manufacturer

  • 14
    $10,000+
    10 - 49 Employees
    Mountain View CA

    BASIC is a brand design agency founded in 2010 and based in San Diego, Calif. BASIC's team of about 300 has experience working with clients of all sizes, but most are midmarket. The firm specializes in branding, but also offers web design, video production, UX/UI design, and advertising services.

    Clients
    History Channel
    Hyundai
    Sony/Playstation
    Nike
    Industries
    Notable Project

    BASIC partnered with a video game developer to work on designs and branding. BASIC provided in-game designs, box art designs, and title sequence designs, as well as marketing services. The client was impressed by how organized and professional BASIC was. 

    "They always make you feel like they understand the urgency of whatever it is that we need or are asking for. They understand it, they respect it, and they want to act on that. " - Creative Departent Manager, Video Game Developer

  • 15
    $10,000+
    2 - 9 Employees
    San Francisco CA

    Heirloom is a branding agency in Pacifica, Calif. and San Francisco. Founded in 2015, they have fewer than 5 employees that serve clients in a variety of sectors. Their services are centralized in branding.

    Clients
    Hewlett Packard Enterprise
    Alongside
    Corelight
    GE
    Notable Project

    Heirloom provided branding services for an insurance technology company. They revamped the client’s identity with a new logo and handled messaging strategy. The branding has received positive customer feedback.

    “I had their personal assurance that the senior executives themselves would work on my project, and then they did what they promised.” – Founder, Insurance Technology Company

  • 16
    $75,000+
    10 - 49 Employees
    San Francisco CA

    Based in San Francisco, Cutwater is a full-service advertising agency whose name derives from their vision – they help clients find their cutwater, or the clearest manifestation of their company's vision. Founded in 2007, its team of nearly 50 specializes in advertising, SEO, and social media marketing services among other marketing efforts.  

    Clients
    Google
    Brawny
    Peets Coffee and Tea
    Jeep
    Industries
    Notable Project

    Cutwater was hired by a healthcare services marketplace for product awareness. Cutwater created a brand platform and a corresponding manifesto which entailed a joint digital and traditional advertising campaign. Cutwater now manages all of the marketplace's TV, radio, digital, and social campaigns across 26 states.

    "Their work was transformational for us in terms of helping to communicate our core value proposition and strategic positioning for the brand...Several providers responded to us and really wanted to know more about what we were doing and how we could work with them. That was a huge success." – CMO, Healthcare Company

  • 17
    $10,000+
    10 - 49 Employees
    San Jose CA

    Nika is a full-service digital marketing agency that specializes in producing digital content. Located in the heart of Silicon Valley, Nika has an award-winning team of nearly 50 employees who are skilled in web design, digital strategy, and branding. They serve small, midmarket, and enterprise companies in the IT, business services, and manufacturing industries.

    Clients
    Santa Clara University
    Intel
    Protiviti
    C & H Enterprises
    Industries
    Notable Project

    In March 2017 Nika designed a digital marketing campaign for a manufacturer that wanted to build more brand recognition and recruit new employees. Nika created a new website, an e-brochure, and videos to revamp the manufacturer's digital presence. The client praised the Nika team's hard work and effectiveness in creating the new website. 

    "They did everything for the website. I wanted something that was modern and upbeat and they did that the first time. The message came across clearly." – Sales and Marketing Director, Machine Manufacturer

  • 18
    $25,000+
    50 - 249 Employees
    San Jose CA

    Major Tom is a full-service digital agency based in New York, with offices in Toronto and Vancouver. Founded in 2000, their team of about 70 employees serves a variety of industries. They specialize in providing web design, digital strategy, and social media marketing capabilities.

    Clients
    Pirelli
    HSBC Bank
    Expedia
    Cirque du Soleil
    Notable Project

    Major Tom bolstered the digital marketing resources for a marketing. They operated as a third party vendor to deliver a stronger strategic plan to reach the client's objectives. They supplied digital advertising and email marketing assistance, along with SEO campaign strategy implementations, which included content management recommendations.

    "Our organic search results doubled in 2017, thanks to blend of their optimization advice and our own content processes." — Owner & Digital Strategist, Marketing Consultancy

  • 19
    Undisclosed
    10 - 49 Employees
    Sausalito CA

    Watson Creative is a research-based creative studio located in Portland and founded in 2008. They comprise 27 employees specializing in digital strategy and design and brand storytelling for various companies, from startups to venture capitalists, in a number of industries, including IT, lifestyle, finance, the arts, legal, dental, and consumer products. Services include brand strategy and DNA, website design, UX/UI, graphic design, content marketing, photography, video, and e-commerce.

    Clients
    KingPins
    Chown Hardware
    New York Yankees
    Industries
    Notable Project

    Watson Creative provided video production services along with graphic design to enhance corporate and product brand identity for a telecommunications company. The content was distributed at trade shows along with other channels. The brand material created by Watson Creative enhanced awareness among important partners, increasing the client’s market share and engagement with marketing emails.

    “They were efficient with a whatever it takes attitude. Their spirit to do it right and their passion for branding stood out. We experienced higher visibility to key partners and increased email marketing open rates and market share.” – VP Marketing, Telecommunications Company

  • 20
    $100,000+
    10 - 49 Employees
    San Francisco CA

    Gershoni is a creative agency that builds brands for century-old institutions, Fortune top-10 companies, startups, and nonprofits. They are located in San Francisco, CA and have a team of 15 employees that provides branding, content marketing, and advertising to clients across business, consumer, financial, and food and beverage industries.

    Clients
    Google
    Women’s Media Center
    San Francisco Art Institute
    Industries
    Notable Project

    When a local educational institution needed to rebrand, Gershoni Creative Agency took the lead, creating a rebranding campaign that included a toolkit and guidelines to document brand identity. Gershoni Creative Agency posted on social media, helped with fundraisers, and updated the organization’s website.

    “Gershoni's project management is one of their greatest strengths. … The relationship was very collaborative. Gershoni was able to respect the opinions of the many strong-willed, creative people who had input in the project.” – Content Lead and Product Manager, Educational Institute

  • 21
    $10,000+
    2 - 9 Employees
    San Francisco CA

    Bartlett Brands is a boutique branding agency based in San Francisco. Founded in 2011, Bartlett Brands' team of fewer than 10 employees provides branding, marketing strategy, web design, logo, and packaging design services.

    Clients
    Patchology
    The Wine Group
    Ipsy
    Greenleaf
    Notable Project

    Bartlett Brands supplied the client with a fully fleshed-out company identity in terms of branding, logo, website design, and paper packaging, among other elements. The client has been nominated for design awards, and constantly receives praise for its branding.

    "Not only did Bartlett Brands meet all of our branding requirements, but they also put something special out there, which we almost didn’t expect." – Partner, Cuban Social Outpost

  • 22
    $5,000+
    10 - 49 Employees
    San Francisco CA

    Founded in 2001, Karbo Communications is a digital marketing and PR agency with 15+ employees. Headquartered in San Francisco, the agency has two other offices in New York and Redwood City, Calif. The team specializes in public relations, branding, social media marketing, content marketing, and marketing strategy for clients in the IT and advertising sectors. 

    Clients
    Pycom
    8th Wall
    Penguin
    TDK
    Industries
    Notable Project

    An IoT company hired Karbo Communications for their public relations expertise. The team designed a product launch strategy, crafted messaging, and identified market partners. The team delivered positive media coverage and other results.

    "The Karbo Communications team consistently delivers results and proactively drives our PR strategy." – VP of Marketing, IoT Company

  • 23
    $5,000+
    2 - 9 Employees
    San Francisco CA

    Gold Front is a brand studio based in San Francisco. Founded in 2013, their team of fewer than 10 employees provides web design, marketing strategy, advertising, branding, and video production services to small, midmarket, and enterprise businesses.

    Clients
    Uber
    Slack
    Google
    Jawbone
    Industries
    Notable Project

    Gold Front sharpened the client's brand and positioning. They worked on creating a new landing page, exploring brand position statements, designing a new logo, fonts, sales pitch decks, and other website elements. The client's brand video received more shares than anything else it had ever posted.

    "They are more than designers; they guide you through how you should think about a brand or positioning problem, and then deliver above expectations." – Marketing Department, Instructional Content Platform

  • 24
    $1,000+
    2 - 9 Employees
    San Francisco CA

    smallnormous is a marketing solutions provider based in Santa Rosa, California. Founded in 2018, the duo of designers serves small and mid-sized businesses from a wide range of industries. Their specialty is branding, but they also offer web and graphic design along with social media marketing.

    Clients
    Team Becca
    Adamas Pharmaceuticals
    Docker
    Industries
    Notable Project

    smallnormous delivered a marketing strategy for an audiovisual equipment rental company. They delivered print ads, digital ads, and designed a landing page for the client. The successfully delivered tonally-precise materials that further developed the client's brand. 

    "They took my briefing and presented a proposed strategy. Once aligned, they created a draft, took edits, refined and finalized." — Operations, Audiovisual Rental Company

  • 25
    $5,000+
    2 - 9 Employees
    Santa Rosa CA

    Flight is a full-service design agency that was founded in Santa Rosa, Calif., in 2013. Its team of nine employees specializes in web design, web development, e-commerce development, mobile app development, UI/UX design, advertising, and branding, among other services.

    Clients
    BPE-USA
    City of Alameda
    Laguna Garden Gala
    Diceolations
    Notable Project

    A non-profit emergency services provider hired Flight to develop and maintain its digital presence and brand. Flight developed a sophisticated website with a user-friendly interface and also helped the client with its advertising campaigns and newsletters.

    "They’ve provided fabulous branding that’s really helped our organization make an impact." - Communication Coordinator, Emergency Response Organization

  • 26
    $25,000+
    10 - 49 Employees
    San Francisco CA

    Toi is a San Francisco based digital marketing company. They were founded in 2010 and have a team of 420 employees who specialize in UX/UI design, branding, and web design. They mainly work with clients in the arts and entertainment, business services, and consumer product industries.

    Clients
    Red Bull Records
    UC Berkeley
    Genee
    Industries
    Notable Project

    Toi created a website for a fundraising platform. Toi created the site using WordPress and added features to optimize the site’s UI. The client was very happy with the finished site.

    “They were extremely amenable, professional, and just good people to work with.” – Co-Founder, Fundraising Platform
     

  • 27
    $10,000+
    10 - 49 Employees
    San Francisco CA

    Pivot Design is a marketing agency with offices in Chicago, San Francisco, and Boston. Founded in 1992, the 40+ team works with a variety of clients on their branding, logos, graphic design, and advertising.

    Clients
    Microsoft
    Northwestern University
    Google
    American Library Association
    Notable Project

    A real estate firm hired Pivot Design for marketing and branding help. The agency created a branding plan, which included refreshing their website, holding different events, and creating videos and other traditional marketing campaigns. The client prides Pivot Design on how they internalize customer feedback. 

    "Pivot is a rare breed — a turnkey business that can do anything. They offer a nice combination of being very creative, while running a successful business."- CEO, Real Estate Development Firm

  • 28
    $10,000+
    10 - 49 Employees
    San Francisco CA

    Born & Bred is a San Francisco-based branding agency founded in 2018. Their team of approximately 10 employees serves small to mid-sizes businesses across a range of industries. Their branding services include web, graphic, and packaging design. They also specialize in corporate identity and brand messaging.

    Clients
    Bose
    Ascend Wellness
    Equinox
    Notable Project

    Born & Bred delivered designs for the marketing campaigns of a cannabis delivery company. They've created logos and performed naming exercises to most effectively convey the brand. Their work has boosted the client's brand recognition through a variety of means.

    "We give them an idea of what we want to stand for, and then they perform a discovery exercise to dive deeper into the look and feel." — Director, Cannabis Delivery Platform

  • 29
    $5,000+
    2 - 9 Employees
    San Jose CA

    Brighter Naming is a branding agency headquartered in San Jose, Calif. The agency was founded in 2001 and has fewer than 5 employees. Brighter Naming specializes in branding, but also offers SEO and logo services. The majority of the agency's clients are enterprise businesses.

    Clients
    Pearson Learning
    Fluke Networks
    Qstride
    Oil States Research
    Industries
    Notable Project

    Brighter Naming created a modern name and tagline for a software company. The client felt that the name was catchy, but also strongly showcased their brand's message.

    "We love the tagline. It’s a supply chain visibility product where we’re actually making supply chains smarter, and the tagline ‘visibly smart’ just really rings, resonates." - President & Owner, Software Company

  • 30
    $10,000+
    10 - 49 Employees
    San Francisco CA

    BayCreative is a full-service marketing agency that excels in various services including content marketing, branding, design, direct marketing, video production, PPC, and email marketing. Founded in 1997, their San Francisco-based team of 16 serves as a "virtual marketing department" for their clients in industries like IT, financial services, and healthcare. 

    Clients
    Box
    Cisco
    Intel
    Motorola
    Industries
    Notable Project

    A professional coach wanted to pivot to a larger audience and had to adjust their brand accordingly. BayCreative redesigned their website and branding efforts, including materials like digital business cards and Google Forms. BayCreative now helps produce promotional content for social campaigns. 

    "My main objective was to gain some traction doing the same thing, but for a different audience. I’ve successfully broken into that audience and booked numerous speaking engagements and gained various clients. Not only that, but it has also gone global which is something that I didn’t really expect. I’m extremely happy with their work." – CEO, Professional Coach Company

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Based on your budget, timeline, and specifications we can help you build a shortlist of companies that perfectly matches your project needs. Schedule a free consultation with a Manifest Analyst.

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