Emotive Brand specializes in B2B strategy, working with high growth tech companies and professional services firms to deliver marketing and brand strategy, brand messaging, visual identity, and logo design.Founded in 2009 and based in Oakland, CA, Emotive Brand has a team of 15+ employees. A few of their specialized services include aligning leadership teams, designing brand experiences, and enabling sales teams with the tools they need.
A marketing automation platform hired Emotive Brand to refresh its brand image and marketing materials such as the company logo. The project not only included external branding but also internal branding to improve employee morale.
“The biggest thing they helped us to do was talk in human terms. In ad tech and marketing tech, we tend to talk to ourselves instead of talking to the customer. Emotive’s work helped people truly understand our value proposition, how it was going to impact them, and why they should consider talking about it.” – VP of Corporate Communications, Marketing Automation Platform