Skona Advertising

Skona Advertising worked with the San Francisco Marin Food Bank, where they provided strategic brand counsel, developed the brand's identity, and maintained their website. As part of their engagement, they produced annual reports, created collateral for the annual gala, and designed campaign microsites for various events and campaigns. They also offered design services such as redesigning newsletters and creating infographics. The company appreciated Skona's assistance in conceptualizing and producing their community advertising campaigns.

The global sales consultancy, Mercuri International Group, sought Skona's services for a brand makeover. Skona developed a new brand positioning for a messaging platform, created a new logo, brand colors, and overall brand design. They also assisted in redesigning the company's website, pointing out that a mere touch up of the logo would not suffice as it was incompatible with certain digital devices. Skona is retained on a monthly basis to assist with various projects including the production of a company video.

Skona Advertising was contracted by Lucid, a ResTech company, to create a brand awareness campaign. The campaign aimed at differentiating Lucid from other companies sharing the same name in different industries and simplifying their niche industry messaging. Key deliverables included a campaign concept and creative execution across various platforms such as static display ads, social ads, and brand videos. Skona's work has been instrumental in enhancing Lucid's brand awareness within their respective industry.