Division of Labor

Division of Labor was hired by the Marin Foster Care Association to spread awareness about foster care and encourage people to become foster parents. The company was chosen due to its geographical proximity, affordable pricing, and cultural fit. A team of 2-5 employees from Division of Labor developed an ad campaign strategy, designed the campaign, and delivered three short commercials, social media images, bus ads, and print articles/ads for magazines. The project was successful and met the client's objectives.

The Baldwin Group, an insurance and benefits brokerage, sought the services of Division of Labor to launch and build awareness for their new brand and positioning. Division of Labor was selected for their high ratings, good value for cost, and the quality and relevance of their previous work. The team created an introduction video spot, :30 and :15 videos, digital and social format ads, and an awareness-building national media plan. The project was successful, helping to elevate the overall creative and build a scalable, efficient campaign platform for The Baldwin Group.

The Jewish School Leadership Enterprise, a nonprofit organization, hired Division of Labor to create a multi-platform, multi-media campaign to recruit a new generation of Jewish leaders for Jewish day schools across North America. The company was chosen for its affordable pricing and cultural fit. Division of Labor provided creative development, campaign development, project planning, concept vetting, production, media planning, buying, and reporting. The campaign was successful in increasing the number of potential candidates for leadership roles in Jewish Day Schools.