Division of Labor

Division of Labor was hired by the California College Guidance Initiative to create content for their future social media ad campaigns. The agency was chosen for its unique approach to messaging and design. The project involved the development of ten video, ten Instagram story, ten carousel, and ten animated social ads. The process included brainstorming, concept development, several rounds of reviews and edits, and the final production. The client worked closely with the founder, the lead account manager, the creative director, and other creative staff from Division of Labor. The finished product was delivered via Google Drive.

Stytch, an API startup, engaged Division of Labor to launch a large-scale out of home campaign in San Francisco in Spring 2022. The agency was chosen for its creativity, experience with billboard campaigns in the tech space, flexibility, enthusiasm, and attention to detail. The scope of work included creative ideation, copy development, billboard layouts/design, project management, and trafficking ad units. The team from Division of Labor also developed thousands of handwritten post-it notes for bus stop shelters as part of a "kill the password" concept. The client worked with the agency's creative director, account lead, art director, and designer.

Division of Labor was engaged by Marin Foster Care Association to create an ad campaign strategy to spread awareness about foster care, encourage people to become foster parents, and increase donations. The agency was chosen due to its proximity to the client's location, budget-friendly pricing, and cultural fit. The scope of the project included the creation of three short commercials, social media images, bus ads, and print articles/ads for magazines. The client worked with a team of 2-5 employees from Division of Labor.