Emotive Brand

Emotive Brand was hired by a business services company to develop a brand strategy and visual brand identity, and to create a brand campaign. The goal was to turn data into expertise to help their customers achieve greater commercial success. Emotive Brand was selected for their high ratings, great culture fit, and alignment with the company's values. The team of 2-5 employees developed brand strategy, messaging, brand guidelines, and a new corporate logo. They also provided new brand assets, a brand narrative, and campaign copy, as well as digital assets for brand advertising.

The second project involved a cultural competence company that hired Emotive Brand to create a brand strategy, visual and written brand identity, new company values, a brand campaign, and a brand video. The aim was to grow cultural competence and inclusion within and beyond the workplace. Emotive Brand was chosen for their high ratings, great culture fit, and alignment with the company's values. The team of 6-10 employees conducted extensive research, held strategic meetings, conducted audits, and interviewed stakeholders. They developed positioning territories, a brand platform, messaging framework, and a one-page "About Us". They also created a brand narrative and a visual identity, including logo, typography, color palette, and graphic language.

The third project was for GRAIL BIO, an early cancer detection company. Emotive Brand was hired to launch a culture and brand expression. The Chief People Officer selected Emotive Brand based on their great culture fit and alignment with the company's values. The team of 2-5 employees assisted in developing culture narratives, preparing for the launch, scripting for the CEO and executive team, choreographing the show, and developing brand expression narratives and collateral. They also crafted a strategy and experience for unveiling GRAIL's new culture at an All Hands meeting.