Catchword is a dedicated brand name development agency founded in 1998, with offices in the San Francisco Bay and New York areas. Its team of seven provides every service related to brand naming, including architecture and strategy, creative development, linguistic and cultural screening, preliminary trademark screening, and domain name assistance.
A Fortune 500 materials science innovator in glass, ceramics, and optical physics, sought out Catchword to develop naming strategy for the company and names for several new products. Catchword developed the product names and helped the client formalize a unified naming strategy for B2B and B2C, build out a process for developing names, and create decision tools for choosing the appropriate name.
"They are leaders in the field of naming, have a great deal of experience, and have delivered strong, consistent results for us." – Global Director of Corporate Marketing, Materials Science Technology Company
Transform Awards: Best Naming Strategy (2018, 2019, 2020) , MarCom Awards: Excellence in Brand Naming (2019, 2020) , Hermes Creative Awards: Brand Naming (2019, 2020) , Muse Awards: Corporate Identity – Brand Name (2020) , London International Awards: Verbal Identity – Naming (2016)