Salt Branding

Salt Branding was engaged by an education nonprofit to help with a rebranding project. The nonprofit was transitioning from a national organization to a regional-centric one and needed help in developing and communicating their new brand. Salt Branding began by conducting an external analysis, speaking with key stakeholders to understand how the organization was perceived. They then developed a brand positioning for the nonprofit and created a marketing plan. The project, which cost between $100,000 and $200,000, began in July 2014 and was completed in January 2015.

Nyca Partners, a venture capital firm, hired Salt Branding to help them stand out in a market filled with similar brands. Salt Branding worked on the firm's branding, naming, and website design, helping them to communicate their message effectively. The project, which cost between $20,000 and $50,000, started in December 2013 and was completed in early 2014. Salt Branding was chosen for their thoughtful and comprehensive process, which included several brainstorming sessions before any concrete decisions were made.

A technology telematics company enlisted the help of Salt Branding for a rebranding project following multiple mergers and acquisitions. Salt Branding began by interviewing executives and conducting market research to understand the company's industry, audience, and competitors. They then developed a unique positioning for the company, created a specific language and tone, and designed new logos and templates. They also organized the company's unfiled SKUs into a more digestible format. The project began in January 2017 and was completed in August of the same year.