List of the Best Naming Companies in New York

A List of the Best Naming Companies in New York

LOOKING FOR THE TOP NAMING COMPANY IN NEW YORK?

A powerful name for your business helps outshine competitors and connect with customers. To reach your target audience, consider hiring a naming company that will provide a unique, memorable name.

Use this list to review client feedback, review case studies, and make a confident decision that will help you succeed.

  • 1

    Tenet Partners

    Tenet Partners is a branding and marketing firm that's headquartered in New York; they have another office in Rochester, N.Y. Founded in 1973, they have approximately 40 employees that do branding, digital strategy, and print design. Clients are mostly enterprise and midmarket businesses. 

    Notable Project

    Tenet Partners updated brand messaging for an aerospace company. Services included market research. 

    “The new branding received very positive feedback and set the benchmark for future campaigns. Tenet managed the complexity of the project well and understood their role as part of the creative team. Their integrative view of branding was essential to success, and rare among their competitors.” — Corporate Brand Manager, Aerospace Company

    Former Clients
    Long Beach Airport
    Cisco Systems
    and Citi
    $ $ $ $ $
    equalizer $25,000+
    group11 - 50 Employees
    place New York , NY
    Awards

    Design Excellence Award for work with Samsung

  • 2

    Catchword

    Catchword is a dedicated brand name development agency founded in 1998, with offices in the San Francisco Bay and New York areas. Its team of seven provides every service related to brand naming, including architecture and strategy, creative development, linguistic and cultural screening, preliminary trademark screening, and domain name assistance. 

    Notable Project

    A Fortune 500 materials science innovator in glass, ceramics, and optical physics, sought out Catchword to develop naming strategy for the company and names for several new products. Catchword developed the product names and helped the client formalize a unified naming strategy for B2B and B2C, build out a process for developing names, and create decision tools for choosing the appropriate name.

    "They are leaders in the field of naming, have a great deal of experience, and have delivered strong, consistent results for us." - Global Director of Corporate Marketing, Materials Science Technology Company

    Former Clients
    Intel
    McDonald's
    Aetna
    Unilever
    eBay
    Uber
    $ $ $ $ $
    equalizer

    Undisclosed

    group2 - 10 Employees
    place Oakland , CA
    Awards

    London International Award for Excellence in Verbal Branding (2016), Transform Award for Naming Strategy (2018)

  • 3

    Tanj

    Tanj is a naming agency headquartered in New York, N.Y. It was founded in 2009 and has about 5 employees. The agency focuses on clients that are enterprises, mid-sized, and small businesses.
    Notable Project

    Tanji provided naming services for an electronics company. After analyzing the company's message, Tanj presented several rounds of names.

    "In each round, we had 4–5 names that we really liked. Everybody enjoyed their [Tanj's] work and working with them. Most likely, if we have another project soon, we’ll come back to them."- VP of Sales & Marketing, Electronics Company

    Former Clients
    Subway
    Verizon
    Nike
    Sony
    $ $ $ $ $
    equalizer

    Undisclosed

    group2 - 10 Employees
    place Jersey City , NJ
    Awards
    Applied Arts: Best Rebrand Award (2013)
  • 4

    WANT Branding

    WANT Branding is a strategic agency with offices in New York City, Miami, FL, and Denver, CO. Since 1999, the firm and its team of about 4-10 employees has specialized in all things branding and advertising. 

    Notable Project

    A bank was going through a merger, so they hired WANT Branding to ensure that the process ran smoothly. Throughout three-stages, WANT Branding produced over 60 potential names, and six possible branding campaigns. The client prides WANT Branding on their availability. 

    "They [WANT Branding] are truly customer-focused. They play within the rules that are dictated by the circumstance."- Founder & CMO, Bank

    Former Clients
    Royal Caribbean
    MetLife
    Lumber Liquidators
    LiveNation
    $ $ $ $ $
    equalizer $25,000+
    group2 - 10 Employees
    place New York City , NY
    Awards

    Awwwards Nominee

  • 5

    IdeaWork Studios

    IdeaWork Studios is a full-service advertising, development, and design agency founded in 1999. Headquartered in New York City, the company also has offices in Santa Barbara, CA and Las Vegas, NV. The team of more than 20 employees offers branding, web design, web development, and other marketing and design services such as logo and packaging design and email marketing.

    Notable Project

    After a wellness resort was acquired by another company, it needed to rebrand and hired IdeaWork Studios. The project included creating a new name and logo for the resort, updating its website to reflect the new branding, and launching an advertising campaign.

    "The level of creativity they showed for a complete rebranding was impressive. We needed to take the resort in a completely different direction, and they did it very quickly. It was impressive what they understood about the brand and what they put forward from a presentation standpoint." – Director of Sales and Marketing, Wellness Resort

    Former Clients
    Hard Rock Cafe
    Caesar's Entertainment
    Yahoo!
    MGM Resorts
    PBS
    $ $ $ $ $
    equalizer

    Undisclosed

    group11 - 50 Employees
    place New York , NY
    Awards

    American Advertising Federation Awards 2015 and 2017, Web Marketing Association: Outstanding Website Award 2013

  • 6

    DeSantis Breindel

    DeSantis Breindel is a branding agency based in New York. Since 2002, its team of about 30 specializes in digital strategy, branding and marketing strategy. DeSantis Breindel mainly works with mid-sized and enterprise-level clients in the information technology, business services, financial services, healthcare & medical, legal and manufacturing industries.

    Notable Project

    After 20 years in the industry, a banking institution wanted to stand out from the rest in the industry. DeSantis Breindel created a new website and messaging package. The work has received positive feedback.

    "Insightful and thorough, DeSantis Breindel has connected important topics that support our firm’s future." – Chief Marketing Officer, Investment Banking Advisory Firm

    Former Clients
    Quaker Chemical
    Playworks
    Navigant
    Lincoln International
    $ $ $ $ $
    equalizer $75,000+
    group11 - 50 Employees
    place New York , NY
    Awards

    Chief Marketer 200 (2018), Davey Awards, The Summit Creative Awards, W3 Awards

  • 7

    River + Wolf

    River + Wolf is a naming agency based in New York, N.Y. with clients around the world. Its team of 6 or more provides all services relevant to brand naming, from strategic positioning and name development to brand linguistic checks, trademark screening, and design.

    Notable Project

    River + Wolf developed a name for an education non-profit. The agency conducted research by looking at the non-profit's history as well as trends in the industry.

    "We are fully satisfied with the name, and we are excited for our company to launch. We believe the name is creative and different without being elusive. We feel it is representative of who we are." - Co-Founder, Education Non-Profit

    Former Clients
    Yum China
    Burt's Bees
    Morgan Lewis
    Tutti
    UCSC

    Unilever

    $ $ $ $ $
    equalizer

    Undisclosed

    group2 - 10 Employees
    place New York , NY
  • 8

    Constructive

    Constructive is a branding and web design company based in New York City. Founded in 2000, they have almost 20 years of experience helping businesses increase their impact online. The team of 14 offers branding, web design, UI/UX design, digital strategy, and advertising for businesses in the non-profit and education industries.

    Notable Project

    Constructive recently helped a civil rights organization improve how it communicates information on its website. They redesigned the website’s backend and frontend, improving the site’s overall functionality and usability.

    “Anyone who has come across our site after our recent launch ... has been blown away by the site. In fact, the website just won a digital communications award for excellence from the Religion Communicators Council.” – Communications Director, Civil Rights Organization

    Former Clients
    Harvard University
    World Economic Forum
    The Aspen Institute
    Yale University
    $ $ $ $ $
    equalizer $50,000+
    group11 - 50 Employees
    place New York , NY
    Awards

    2012 Silver Non-Profit Web Design Awards, IMA Web Design Award, 2015 American Web Design Awards

  • 9

    R2integrated

    R2integrated is a national digital agency with offices in Baltimore, Md., Seattle, St. Louis, New York, and Silicon Valley, Calif. With over 200 employees, this agency uses web development, creative design, brand strategy, and search services to produce the best marketing strategies for their clients.

    Notable Project

    A Maryland credit union hired R2integrated for their digital marketing expertise. The work included content development and a SEO/PPC campaign. While the credit union didn’t have previous experience with monitoring search and digital strategy, they reported an increase in social media traffic and progress from the campaigns.

    “We feel extremely justified in the number of resources we invest in their services. They add considerable value to our business.” – Digital Marketing Manager, Credit Union

    Former Clients
    Mastercard
    Hershey’s
    Microsoft
    Atlantic Health
    $ $ $ $ $
    equalizer

    Undisclosed

    group51 - 250 Employees
    place Baltimore , MD
    Awards

    Webby Awards, W3 Awards

  • 10

    Column Five

    Column Five is a creative agency founded in 2009. They are based in Irvine, Calif., and have an office in Brooklyn, N.Y. Their 57-person team provides content marketing, public relations, and video production services to their clients in the advertising & marketing and business services industries. 

    Notable Project

    Column Five designed a full-service campaign to market an update for a popular web browser. They build a site and carried out SEM, email marketing, and social media marketing to drive awareness for the campaign. Their efforts brought positive impressions for the commonly ridiculed browser, which earn laud from the client. 

    "One of the things that makes them so strong as an agency is the fact that they pride themselves on being client-led. They are an extension of your team. There is no ego and no attitude to the way that they work." – Creative Technologist, Web Browswer

    Former Clients
    Microsoft
    A&E
    Nike
    LinkedIn
    $ $ $ $ $
    equalizer $10,000+
    group51 - 250 Employees
    place Irvine , CA
  • 11

    Interplanetary

    Based in New York City, Interplanetary is a multifaceted advertising agency, with experience creating digital and direct marketing campaigns. Since 2012, the team of ## has been providing advertising, branding and direct marketing services to companies in the nonprofit, financial services, and healthcare industries.
    Notable Project

    A healthcare organization wanted to elevate its brand and get national attention, so they hired Interplanetary. Interplanetary created a media plan that incorporated several advertising mediums such as TV, print, digital, and radio. The client said the advertising strategy directly contributed to its success.

    “They are senior enough that they understand the large business objective we have but small and nimble enough actually to get in there and do the work.” – Chief Marketing Officer, Healthcare Organization

    Former Clients
    PBS
    E*trade
    Astoria Bank
    Ameritrade
    Leukemia and Lymphoma Society
    $ $ $ $ $
    equalizer $75,000+
    group11 - 50 Employees
    place New York , NY
    Awards
    MM&M Gold Award: Best Marketer
  • 12

    Motto

    Founded in 2005, Motto is a branding agency with offices in Dallas, TX, and New York City. The agency and the 20+ member team are experts in UX/UI design, branding, and web design. 

    Notable Project

    Motto modernized a mattress manufacturer by updating their website and implementing other branding strategies. By using unique designs and strategies, the agency built them a new identity from scratch, which caused sales to increase. 

    "They're [Motto] a well-oiled machine. They hit every deadline and kept the project organized through management software."- Chief Marketing Officer, Mattress Manufacturer

    Former Clients
    USA Today
    Even
    Johnny Cupcakes
    The Nerdist
    $ $ $ $ $
    equalizer $50,000+
    group11 - 50 Employees
    place New York , NY
    Awards

    Awwwards: Honorable Mention (2013, 2014, 2017)

  • 13

    C42D

    C42D is a branding agency based in New York. Since 2010, the agency and its team of eight have been specializing in web design, branding, and UX/UI design. 

    Notable Project

     A health insurance plan company needed a rebranding when the Affordable Care Act took effect. C42D conducted research and created content to be implemented on an updated website. C42D created digital, print, and messaging for the client. 

    "Everyone at C42D took the time to understand our business, resulting in accurate and impressive work." - Founder of Health Plan Company

    Former Clients
    Youtube
    Adidas
    Google
    Reebok
    $ $ $ $ $
    equalizer $25,000+
    group2 - 10 Employees
    place New York , NY
    Awards

    Adobe Business Solutions Partner

  • 14

    The Miller Group

    The Miller Group is a digital agency with offices in Los Angeles, McKinney, Texas, and Brooklyn, N.Y. Since 1990, the agency and its team of 10+ have been working with a clients in the such advertising, medical, and business services industry. The team specializes in branding, advertising, and video production.

    Notable Project

    A nonprofit organization hired the Miller Group to put together a strategic marketing campaign. Their work included producing television ads, composing radio ads, and compiling design products for print media. The nonprofit is a retailer, so as a result of the work, they experienced an increase in sales. The client praises The Miller Group's versatility. 

    "They [The Miller Group] gave us more value than what we paid. Their unique ideas were edgy, but never distasteful." – Former Marketing Manager, Nonprofit

    Former Clients
    Goodwill
    Centra Credit Union
    Lotus Pet Food
    Wolf Range Company
    $ $ $ $ $
    equalizer $5,000+
    group11 - 50 Employees
    place Los Angeles , CA
  • 15

    The O Group

    The O Group is a branding agency headquartered in New York. Founded in 1986, the agency and its team of over 15 are experts in web design, advertising, branding and logo design. 

    Notable Project

    The O Group was hired by a startup beauty company for its branding services. Its work included creating a logo, running social media, packaging a website and producing photos. 

    "I appreciate the personal service. The O Group has the ability to offer big brand agency work despite having a smaller size. They aren’t as costly as larger providers, but the service quality is the same." - Founder & CEO of Beauty Brand

    Former Clients
    Salvatore Ferragamo
    American Kennel Club
    Lacoste
    The Ritz-Carlton
    $ $ $ $ $
    equalizer $75,000+
    group11 - 50 Employees
    place New York , NY
  • 16

    Salt Branding

    With offices in New York and San Francisco, Salt Branding is a digital agency that has been helping a variety of clients since 2001. The agency and its team of 15+ are experts in branding, web design, and marketing strategy.

    Notable Project

    Salt Branding was hired by a venture capital firm to help them stand out from the competition. Their work included branding and web design, along with naming assistance. The client prides Salt Branding on the great attention they give their clients. They also liked that each team member had a role.

    "We spoke to a few agencies, but Salt really stood out. Their process is incredibly thoughtful and comprehensive."- Vice President, Venture Capital Firm

    Former Clients
    Microsoft
    Brocade
    Arizona State University
    CenturyLink
    $ $ $ $ $
    equalizer $10,000+
    group11 - 50 Employees
    place New York , NY
    Awards

    Transform Awards: Gold, Silver & Bronze Winner (2017)

  • 17

    Your Majesty

    Digital marketing and design company Your Majesty was founded in 2007. The team of nearly 100 employees is spread across offices in New York City, Amsterdam, and Sao Paulo, Brazil. They help mostly midmarket and enterprise companies with web design, branding, digital and creative strategy, advertising, and video production.
    Notable Project

    A media company needed to update its website – both its frontend appearance for visitors and backend functionality. The client aimed to create a unified, safe platform for the LGBT community to network. Your Majesty helped research the client's target audience and redesigned and redeveloped the existing website.

    "Their work was superb. The website has a world-class look and feel to it. ...From the beginning, they understood our needs and put forward a clear vision." – VP of Digital, Media Company

    Former Clients
    Nike
    Google
    Citigroup
    Netflix
    Spotify
    Bentley
    $ $ $ $ $
    equalizer $50,000+
    group51 - 250 Employees
    place New York , NY
    Awards
    CLIO Awards, JD Powers, The Webby Awards, Jay Chiat Awards, Awwwards Nominee, Commarts, Andy Awards
  • 18

    BrandTuitive

    BrandTuitive is a branding agency based in New York. Founded in 2010, their team of about 20 employees provides branding, advertising, and marketing strategy services primarily for midmarket and enterprise businesses.

    Notable Project

    BrandTuitive worked with a company to assist it in positioning itself as a brand and identifying target audiences. BrandTuitive also worked on customer reaction and messaging to help the client develop a consistent message.

    "They're very genuine, and I definitely felt like they were fully committed to the work." – CEO, Luxury Jewelry Company

    Former Clients
    Nespresso
    Economist Magazine
    Simply Wine
    ShopKeep
    $ $ $ $ $
    equalizer $50,000+
    group11 - 50 Employees
    place New York , NY
  • 19

    Socialfix Media

    Socialfix Media is a digital marketing agency based in Clinton, N.J. with offices in New York. Founded in 2005, Socialfix Media provides a wide variety of different services like web design, SEO, social media marketing, and digital strategy.

    Notable Project

    Socialfix Media redesigned a website, took over social media marketing, and provided video production services for a client. They also created a database with MailChimp, blogs, and Twitter and Facebook feeds. The client's book sales, speech bookings, and radio and TV interviews have increased.

    "They make suggestions as things change in the industry to keep me current." – Founder, Startup Social Network

    Former Clients
    New York Blood Center
    National Multiple Sclerosis Society
    Manhattan Luxury Magazine
    $ $ $ $ $
    equalizer $5,000+
    group51 - 250 Employees
    place Clinton , NJ
  • 20

    GreyBox Creative

    Located in Brooklyn, NY, GreyBox Creative is a full-service, boutique branding agency that provides high-end strategy, design, and web development. The GreyBox design team has worked together for two decades and helped hundreds of companies create or revitalize their brand.

    Notable Project

    When a human rights non-profit approached GreyBox Creative for help with an organization-wide rebrand, Greybox Creative rose to the challenge, designing a new logo, updating the website, and creating a brand guidelines handbook.

    The non-profit’s Director of Communications was impressed that GreyBox Creative took the time to learn about the company fully.

    “They ‘got’ [us]. They took the time to understand our organization and thus reflect it fully.” – Director of Communications, Human Rights Non-Profit

    Former Clients
    Conifer Financial Services
    Apollo Capital Management

    Geoffrey Beene

    Luxury Big Island

    $ $ $ $ $
    equalizer $5,000+
    group11 - 50 Employees
    place New York , NY
  • 21

    Agency Squid

    Agency Squid is a marketing and advertising firm that is based in Minneapolis. Founded in 2015, Agency Squid's team of 3 employees specialize in digital strategy, advertising, and branding. The firm primarily works with small businesses but has experience working with mid-market sizes businesses as well. 

    Notable Project

    Agency Squid was tasked with redesigning an outdated website for a water purification company. Using WordPress, the team at Agency Squid equipped this new website with photographs, new web copy, and a redesigned logo. The client was very impressed with the team at Agency Squid. 

    "Their [Agency Squid's] attention to detail, knowledge of our industry, and almost immediate understanding of our needs as a client was highly impressive." – Sales and Operations Lead, Water Purification Company 

    Former Clients
    Mike's;Hard Lemonade
    American Gem Trade Association
    White Claw Spiked Seltzer
    Arctic Cat
    $ $ $ $ $
    equalizer

    Undisclosed

    group2 - 10 Employees
    place Minneapolis , MN
  • 22

    KOUNTERATTACK

    KOUNTERATTACK is a full-service digital agency based in New York. Founded in 1999, they provide web design, web development, digital strategy, branding, content marketing, and marketing strategy services primarily for small businesses.

    Notable Project

    KOUNTERATTACK assisted a startup with branding, design, and development. The client was one of 40 startups that were chosen from a pool of 1,000 candidates to present in front of the New York Angel Investor Panel, which was due in large part to KOUNTERATTACK's work.

    "They’ve done so much for us during the past few years." – Founder, Startup Social Network

    Former Clients
    Qello
    ITVS
    Newmont
    HBO
    $ $ $ $ $
    equalizer

    Undisclosed

    group11 - 50 Employees
    place New York , NY
  • 23

    Namebase Brand Naming

    Namebase Brand Naming is a naming agency headquartered in Stamford, Conn. The agency was founded in 1996 and has a team of fewer than 5. In addition to naming and branding services, Namebase Brand Naming also provides market research.

    Notable Project

    Namebase Brand Naming provided a home design company with eight powerful brand names. The project was on a strict timeline, which Namebase Brand Naming met capably.

    "We had a positive feed-back from the name. It stood out among our competitors and there was nothing else like it. It was easy to say, spell and find on Google." - Founding Partner, Home Design Company

    Former Clients
    Samsung
    Johnson Controls
    Motorola
    Kodak
    Kabuni
    $ $ $ $ $
    equalizer $10,000+
    group2 - 10 Employees
    place Stamford , CT
  • 24

    fishbat Media

    fishbat Media is a New York-based digital marketing firm that was founded in 2011. With around 30 employees, fishbat Media has experience working with various clients for their social media, digital strategy, branding, and content marketing needs.

    Notable Project

    A printing company hired fishbat Media to help raise their brand awareness. The agency also helped the printing company with managing SEO and social media accounts. The work helped them gain a stronger reputation in their field. 

    "[fishbat Media] has top-notch people. They execute properly and take really good care of their customers." – Co-Owner, Printing Company

    Former Clients
    Kickstarter
    Monster
    Allstate
    Expedia
    $ $ $ $ $
    equalizer $10,000+
    group11 - 50 Employees
    place New York , NY
  • 25

    Tronvig Group

    Tronvig Group is a strategic agency headquartered in Brooklyn, N.Y. with an office in Germany. Since 1998, the agency and its team of over 10 have been specializing in advertising, branding, and print design. The agency focuses on clients in various industries including arts/entertainment, non-profits, and financial services. 

    Notable Project

    Tronvig Group created a clear and concise message for a health museum's brand. It also guided the museum on how to target audiences and what type of exhibits it should run. The museum has seen an over 300% increase in visitors since working with Tronvig Group.

    "Tronvig helped us to define who we are." – President & CEO, Health Museum 

    Former Clients
    Helen Keller International
    PEN America
    Easterseals New Jersey
    Lincoln Park Zoo
    $ $ $ $ $
    equalizer $10,000+
    group11 - 50 Employees
    place Brooklyn , NY
    Awards

    Muse Creative Awards (2018)