Top 25 Naming Agencies in New York

A Fortune 500 materials science innovator in glass, ceramics, and optical physics, sought out Catchword to develop naming strategy for the company and names for several new products. Catchword developed the product names and helped the client formalize a unified naming strategy for B2B and B2C, build out a process for developing names, and create decision tools for choosing the appropriate name.

"They are leaders in the field of naming, have a great deal of experience, and have delivered strong, consistent results for us." - Global Director of Corporate Marketing, Materials Science Technology Company

A bank was going through a merger, so they hired WANT Branding to ensure that the process ran smoothly. Throughout three-stages, WANT Branding produced over 60 potential names, and six possible branding campaigns. The client prides WANT Branding on their availability. 

"They [WANT Branding] are truly customer-focused. They play within the rules that are dictated by the circumstance."- Founder & CMO, Bank

Tenet Partners updated brand messaging for an aerospace company. Services included market research. 

“The new branding received very positive feedback and set the benchmark for future campaigns. Tenet managed the complexity of the project well and understood their role as part of the creative team. Their integrative view of branding was essential to success, and rare among their competitors.” — Corporate Brand Manager, Aerospace Company

After 20 years in the industry, a banking institution wanted to stand out from the rest in the industry. DeSantis Breindel created a new website and messaging package. The work has received positive feedback.

"Insightful and thorough, DeSantis Breindel has connected important topics that support our firm’s future." – Chief Marketing Officer, Investment Banking Advisory Firm

Tanj generated a list of potential names for an umbrella organization encompassing 3 separate companies. They performed extensive discovery into company operations and culture before making recommendations.

"Tanj's management was excellent. I could tell that they had done this many times before and had tweaked their approach over the years to make it really successful. The whole process was very thoughtful and struck the right balance between structure and flexibility”- Marketing Director, Commercial Lender

River + Wolf developed a name for an education non-profit. The agency conducted research by looking at the non-profit's history as well as trends in the industry.

"We are fully satisfied with the name, and we are excited for our company to launch. We believe the name is creative and different without being elusive. We feel it is representative of who we are." - Co-Founder, Education Non-Profit

Van Deusen & Levitt Associates provided logo redesign for a metal recovery company. They conducted a series of interviews with key stakeholders and produced a new logo design based on that feedback. The client was pleased with their well-executed methodology.

“They delivered on time and on budget. They produced exactly what they proposed.” – Fmr. Chief Sales Officer, Metal Recovery Company  

 A health insurance plan company needed a rebranding when the Affordable Care Act took effect. C42D conducted research and created content to be implemented on an updated website. C42D created digital, print, and messaging for the client. 

"Everyone at C42D took the time to understand our business, resulting in accurate and impressive work." - Founder of Health Plan Company

An investment firm hired L+R to create a unique logo and design a website. They also aided with some branding services. The client was impressed that L+R took the time to get to know their company values. 

"We’ve gotten a lot of good feedback on the logo and the website. We loved working with L+R. We thought they did an awesome job." – Co-Founder, Investment Firm 

Column Five designed a full-service campaign to market an update for a popular web browser. They build a site and carried out SEM, email marketing, and social media marketing to drive awareness for the campaign. Their efforts brought positive impressions for the commonly ridiculed browser, which earn laud from the client. 

"One of the things that makes them so strong as an agency is the fact that they pride themselves on being client-led. They are an extension of your team. There is no ego and no attitude to the way that they work." – Creative Technologist, Web Browswer

A Maryland credit union hired R2integrated for their digital marketing expertise. The work included content development and a SEO/PPC campaign. While the credit union didn’t have previous experience with monitoring search and digital strategy, they reported an increase in social media traffic and progress from the campaigns.

“We feel extremely justified in the number of resources we invest in their services. They add considerable value to our business.” – Digital Marketing Manager, Credit Union

After a wellness resort was acquired by another company, it needed to rebrand and hired IdeaWork Studios. The project included creating a new name and logo for the resort, updating its website to reflect the new branding, and launching an advertising campaign.

"The level of creativity they showed for a complete rebranding was impressive. We needed to take the resort in a completely different direction, and they did it very quickly. It was impressive what they understood about the brand and what they put forward from a presentation standpoint." – Director of Sales and Marketing, Wellness Resort

Socialfix Media redesigned a website, took over social media marketing, and provided video production services for a client. They also created a database with MailChimp, blogs, and Twitter and Facebook feeds. The client's book sales, speech bookings, and radio and TV interviews have increased.

"They make suggestions as things change in the industry to keep me current." – Founder, Startup Social Network

Constructive recently helped a civil rights organization improve how it communicates information on its website. They redesigned the website’s backend and frontend, improving the site’s overall functionality and usability.

“Anyone who has come across our site after our recent launch ... has been blown away by the site. In fact, the website just won a digital communications award for excellence from the Religion Communicators Council.” – Communications Director, Civil Rights Organization

IPNY helped design and execute a bank’s rebranding campaign. They developed and used advertising, digital, and direct marketing to raise brand awareness.  The client was pleased with IPNY’s performance, which ultimately increased customer reach and acquisition. 

“We saw an increase in brand awareness and consideration. Our acquisition, customer expansion and retention scores, all improved.” – Head of Marketing, Bank

A nonprofit organization hired the Miller Group to put together a strategic marketing campaign. Their work included producing television ads, composing radio ads, and compiling design products for print media. The nonprofit is a retailer, so as a result of the work, they experienced an increase in sales. The client praises The Miller Group's versatility. 

"They [The Miller Group] gave us more value than what we paid. Their unique ideas were edgy, but never distasteful." – Former Marketing Manager, Nonprofit

Motto modernized a mattress manufacturer by updating their website and implementing other branding strategies. By using unique designs and strategies, the agency built them a new identity from scratch, which caused sales to increase. 

"They're [Motto] a well-oiled machine. They hit every deadline and kept the project organized through management software."- Chief Marketing Officer, Mattress Manufacturer

A media company needed to update its website – both its frontend appearance for visitors and backend functionality. The client aimed to create a unified, safe platform for the LGBT community to network. Your Majesty helped research the client's target audience and redesigned and redeveloped the existing website.

"Their work was superb. The website has a world-class look and feel to it. ...From the beginning, they understood our needs and put forward a clear vision." – VP of Digital, Media Company

When a human rights non-profit approached GreyBox Creative for help with an organization-wide rebrand, Greybox Creative rose to the challenge, designing a new logo, updating the website, and creating a brand guidelines handbook.

The non-profit’s Director of Communications was impressed that GreyBox Creative took the time to learn about the company fully.

“They ‘got’ [us]. They took the time to understand our organization and thus reflect it fully.” – Director of Communications, Human Rights Non-Profit

Tronvig Group created a clear and concise message for a health museum's brand. It also guided the museum on how to target audiences and what type of exhibits it should run. The museum has seen an over 300% increase in visitors since working with Tronvig Group.

"Tronvig helped us to define who we are." – President & CEO, Health Museum 

BrandTuitive worked with a company to assist it in positioning itself as a brand and identifying target audiences. BrandTuitive also worked on customer reaction and messaging to help the client develop a consistent message.

"They're very genuine, and I definitely felt like they were fully committed to the work." – CEO, Luxury Jewelry Company

Salt Branding was hired by a venture capital firm to help them stand out from the competition. Their work included branding and web design, along with naming assistance. The client prides Salt Branding on the great attention they give their clients. They also liked that each team member had a role.

"We spoke to a few agencies, but Salt really stood out. Their process is incredibly thoughtful and comprehensive."- Vice President, Venture Capital Firm

Agency Squid was tasked with redesigning an outdated website for a water purification company. Using WordPress, the team at Agency Squid equipped this new website with photographs, new web copy, and a redesigned logo. The client was very impressed with the team at Agency Squid. 

"Their [Agency Squid's] attention to detail, knowledge of our industry, and almost immediate understanding of our needs as a client was highly impressive." – Sales and Operations Lead, Water Purification Company 

The O Group was hired by a startup beauty company for its branding services. Its work included creating a logo, running social media, packaging a website and producing photos. 

"I appreciate the personal service. The O Group has the ability to offer big brand agency work despite having a smaller size. They aren’t as costly as larger providers, but the service quality is the same." - Founder & CEO of Beauty Brand

KOUNTERATTACK assisted a startup with branding, design, and development. The client was one of 40 startups that were chosen from a pool of 1,000 candidates to present in front of the New York Angel Investor Panel, which was due in large part to KOUNTERATTACK's work.

"They’ve done so much for us during the past few years." – Founder, Startup Social Network

Cutwater was hired by a healthcare services marketplace for product awareness. Cutwater created a brand platform and a corresponding manifesto which entailed a joint digital and traditional advertising campaign. Cutwater now manages all of the marketplace's TV, radio, digital, and social campaigns across 26 states.

"Their work was transformational for us in terms of helping to communicate our core value proposition and strategic positioning for the brand...Several providers responded to us and really wanted to know more about what we were doing and how we could work with them. That was a huge success." – CMO, Healthcare Company

A company that offers procurement solutions hired York & Chapel to better connect with its suppliers. York & Chapel created an email campaign that greatly improved engagement with their target customer group. The company was satisfied with the results of the campaign, so retained York & Chapel for a re-branding email campaign. 

"They’re very creative and they have a strong ability to translate what the customers want in very simple terms. Usually, when you start with a new design company, it’s tough to get them to understand what you want." – Director, Procurement Solutions Company

WRK Partners worked on branding and web development for a footwear company. They compiled a brand book of layouts, photos and videos that encapsulated the core company values. The team also developed a shopify site and prepared an investment pitch. The client was impressed with the increase in revenue that resulted from the project.

“As a bootstrapped company, we've gone from $0 to $400,000 in revenue. The brand they created was a key factor in presenting ourselves as an established company while we were still very small.” – Founder and CEO, Footwear Company

A printing company hired fishbat Media to help raise their brand awareness. The agency also helped the printing company with managing SEO and social media accounts. The work helped them gain a stronger reputation in their field. 

"[fishbat Media] has top-notch people. They execute properly and take really good care of their customers." – Co-Owner, Printing Company

Namebase Brand Naming provided a home design company with eight powerful brand names. The project was on a strict timeline, which Namebase Brand Naming met capably.

"We had a positive feed-back from the name. It stood out among our competitors and there was nothing else like it. It was easy to say, spell and find on Google." - Founding Partner, Home Design Company

Suits and Sandals implemented an updated website for a nonprofit organization. They created an e-commerce function to allow donations to be made directly to the company. The client appreciated their creativity.

"Compared to my other people, I think they really care about their clients. We have an interactive map that came from a previous website, and they took it and made it 100-fold better. " – Executive VP, Nonprofit Organization