BrandTuitive

BrandTuitive was hired by United Imaging, a medical imaging equipment manufacturer, to create a marketing campaign. The campaign consisted of a series of flyers with a single overarching creative concept. The team at BrandTuitive, which consisted of 2-5 employees, was responsible for understanding United Imaging's global brand and creating a U.S. campaign realized through four flyers. They handled the copywriting, design, and printing, which was done through a local partner. The Vice President of Marketing & Communications at United Imaging found BrandTuitive through a referral and chose them due to their great culture fit.

In another project, BrandTuitive was hired by a world-class cybersecurity company for a rebranding project. The team of 2-5 employees from BrandTuitive was tasked with brand research, brand positioning, brand personality, brand messaging platform, naming, and internal brand presentation. The CRO of the company found BrandTuitive through an online search and chose them for their high ratings, good value for cost, and company values alignment.

BrandTuitive also worked with ZRG Partners, LLC, a global talent advisory firm. The firm wanted to rebrand themselves, focusing on messaging, tone, and positioning to reposition themselves within their market. The team at BrandTuitive started the process by going through a research and discovery process to understand where the firm was growing from a business perspective, where it was headed, and what it wanted to achieve. The team then handled the general brand architecture of the company to get them to a solid landing of a positioning statement and a new visual identity reflected in a new set of brand guidelines. The VP of marketing of ZRG Partners found BrandTuitive through a Google search and chose them among 7–8 potential providers because they had a good presentation and seemed like they could deliver what they wanted. The engagement started in June 2023 and is ongoing.