Tanj

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Tanj is a naming agency headquartered in New York, N.Y. It was founded in 2009 and has about 5 employees. The agency focuses on clients that are enterprises, mid-sized, and small businesses.

Client Insights

Industry Expertise

Financial services

10%

Gaming

10%

Media

10%

Real estate

10%

Business services

5%

Consumer products & services

5%

Education

5%

Energy & natural resources

5%

Hospitality & leisure

5%

Client Size Distribution

Small Business (<$10M) 20%

Midmarket ($10M - $1B) 40%

Enterprise (>$1B) 40%

Common Project Size

$10K-$49K 37 projects

$50K-$199K 14 projects

<$10K 1 project

Clients

  • Agilent
  • Alibaba
  • Ally
  • Capital One

Highlights from Recent Projects

Overall Rating

5.0
58 Reviews

Tanj was hired by Swoops, a fantasy sports product company, to come up with a name for their platform. The process involved a series of meetings and interviews with the key stakeholders to understand their vision and the emotions they wanted to convey through the name. Tanj suggested names based on the themes of strategy and futurism. The engagement, which involved a team of five to six members from Tanj, including the Founder and Managing Director, Scott, began in February 2022 and lasted six weeks. The service cost around $30,000.

Tanj was engaged by Treewalk, an accounting firm, to help rename their company. The process involved conducting interviews to understand the company and its competition, presenting a list of names and explaining each of them thematically. The names that resonated the most with the company were then used as a basis to create new names that were more aligned with the themes they wanted. The project, which cost around $25,000, was executed by a team of two to three people from Tanj, including Scott, the Founder and Managing Director, and Jill, the Director. The engagement lasted from October to November 2021.

An AI company hired Tanj to help name their company in a way that reflected their brand vision. The process involved stakeholder interviews and outlining a general strategy which was then refined into a specific one. Tanj made it clear that they were also available for copywriting and other language-related projects, although the AI company only required naming services at the time. The project, which cost around $25,000, was undertaken by Scott, the Founder and Managing Director, Sophocles, a Freelance Brand Namer and Strategist, and another team member. The engagement lasted from July to August 2023.

Timeliness

5.0

Service Excellence

5.0

Value

4.8

Would Recommend

5.0

Awards

47974

2023

36973

2022