Tanj

Tanj was hired by the marketing company, Oars, to provide naming services. The project involved multiple brand identity workshops and the creation of a company name that effectively communicated the company's message. The project was managed by Scott, the Founder and Managing Director of Tanj, and Jill, who specializes in branding. The client found Tanj through Google and decided to work with them due to their impressive portfolio and the knowledge of their founders. The project, which lasted from May to July 2024, had an investment of around $25,000.

In another project, Tanj provided naming services for a SaaS AI company that was launching a new company. The team at Tanj reviewed all strategic elements of the business, including mission, vision, and audience, and developed a strategic document that provided insights into how the company could stand out in the competitive landscape. The team, led by Scott and Jill, then created a long list of potential names, which were then narrowed down and reviewed with their trademark attorney to complete the trademark process. The project, which started in June 2025, had an investment of between $10,000 and $20,000.

Tanj also provided renaming services for Orium, a professional services company. The project involved generating a new name that reflected the company's shift to a new category and level. Tanj offered an initial list of 50-100 names based on broad strokes, which was then narrowed down based on feedback from the client. The final selection of names was tested against several metrics to ensure they worked in other languages and resonated with the client base. The project, which started in December 2021 and finished in April 2022, had an investment of $35,000.