DeSantis Breindel

DeSantis Breindel was hired by Berkeley Research Group, a global consulting firm, to update and elevate their brand. The project scope included a brand refresh, creative development, new messaging, and a refreshed visual identity. DeSantis Breindel also designed the creative concept for an awareness campaign, planned training and activation for the refreshed brand, and developed new web pages for career content. The team composition varied between five to ten people, depending on the workstream. The engagement began in June 2024 and is ongoing. The client had previously worked with DeSantis Breindel on a brand project and chose them again due to their strong record in professional services brand work.

In another project, DeSantis Breindel was engaged by a global financial services company to revisit their employee value proposition (EVP) from an external recruiting perspective. The project involved an information dump, interviews with stakeholders, external research through a market research provider, and the development of an updated EVP. The team also built out messaging matrices and made recommendations about different channels. The engagement ran from September 2024 to February 2025 and cost just under $200,000. DeSantis Breindel was chosen to work on this project after an RFP process and a successful pitch.

A corporate tax consulting firm in the greater Philadelphia area contracted DeSantis Breindel to refresh their brand on their 30th anniversary. The project involved a logo redesign, core messaging, and website design, architecture, and messaging. DeSantis Breindel developed a new logo, firm overview slide deck, one-page collateral, social media templates, and business cards. The project ran from October 2024 to July 2025 and cost between $200,000 and $250,000. The client chose DeSantis Breindel due to their bold and elevated approach to branding.