Fazer

Fazer was hired by a financial services firm to overhaul their company's branding and image. The team at Fazer, consisting of 2-5 employees, assessed the company's existing brand and presented strategies for repositioning. They also assisted with an overall communication and image overhaul which included a new website design, slogan, logo, product brochures, and sales deck. Through research and analysis, Fazer created a unique brand image that incorporated industry-relevant colors, distinguishing the company from its competitors. The financial services firm found Fazer through an online search and referral, choosing them for their high ratings, budget-friendly pricing, and alignment with company values.

A cybersecurity company enlisted the services of Fazer to name a new product and establish its brand positioning and value proposition. Fazer, with a team of 2-5 employees, led an exercise to identify competitors and aspirational names, guided the company on name types and alignment with existing product names, and provided initial and refined name options. They also checked for trademark availability and language anomalies. The cybersecurity company, which found Fazer through an online search and referral, was pleased with their high ratings, cultural fit, and good value for cost. They plan to use Fazer's services again for a brand refresh and another product naming project.

Fazer was tasked with developing a brand identity for a data destruction services company. The team at Fazer, consisting of 2-5 employees, immersed themselves in the company's culture and used this to inform their naming brief, capturing the company's style, messaging, and tone preferences. They presented two rounds of names, conducted a preliminary trademark analysis, and created a design brief. Fazer also developed a dozen logo concepts, a full-color palette, sourced typography, and assembled a style guide. They also created extra brand exhibits and provided accompanying design files. The data destruction services company, which found Fazer through an online search and referral, appreciated their high ratings, cultural fit, and good value for cost.