BrandingBusiness

BrandingBusiness was hired by CHRISTUS St. Vincent, a regional hospital and healthcare delivery system, to develop a Discovery Center within the hospital. The aim was to narrate the hospital's founding, history, and legacy of healing and care. The company, having a team of 6-10 employees, designed a Discovery Center that captured the 158-year history of the hospital and healthcare delivery system. The installation was artistic, reflecting the fact that they are situated in the 3rd largest art market in the country. The feedback was positive, with the hospital appreciating the unique and beautiful work done by BrandingBusiness.

Cosylab, a leading provider of cutting-edge expertise, software, and electronics for advanced systems and devices, hired BrandingBusiness to revitalize their brand positioning and identity. The project was split into two phases: Corporate identity and brand strategy, and Visual identity and brand guidelines. The team of 2-5 employees from BrandingBusiness worked on corporate identity elements verification/update, brand definition and architecture verification/update, review of the current visual identity, and development of a professional, modern, flexible, forward-thinking visual identity system. The company was pleased with the great cultural fit, good value for cost, and deep expertise of BrandingBusiness.

A specialty chemicals company engaged BrandingBusiness to elevate their corporate brand. The team worked through the portfolio of brands that had come together over many years of acquisitions, repositioned the business value and competitive advantages in the marketplace, and worked through the visual expression, which included a logo, a new color palette, and a new corporate tagline. The process started with a full discovery process that included interviewing everyone from internal stakeholders to deep customer interviews. The company was pleased with how BrandingBusiness presented themselves and their thinking, and decided to continue the relationship.