BrandingBusiness

BrandingBusiness was hired by the VP of Mission of CHRISTUS St. Vincent, a regional hospital and healthcare delivery system, to develop a Discovery Center inside the hospital. The Discovery Center was designed to narrate the hospital's 158-year history, its evolution, and its ongoing commitment to serving the community. The center was to be constructed in an artistic manner, reflecting Santa Fe's standing as the third-largest art market in the country. The final installation beautifully captures the history and legacy of the hospital, deeply intertwined with the history of Santa Fe.

GroupSolver, a market research software company, engaged BrandingBusiness following a capital raise to refresh its brand. The goal was to signal their growth and shifting business model towards a SaaS subscription base. BrandingBusiness was chosen due to their cultural fit, value for cost, and alignment with company values. They were tasked with developing brand positioning and key brand assets, successfully refreshing the brand to reflect GroupSolver's expanded capabilities and offerings.

Cosylab, a leading provider of cutting-edge expertise, software, and electronics, hired BrandingBusiness to revitalize its brand positioning and identity as it expanded globally and into new market domains. The project was split into two phases: updating the corporate identity and brand strategy, and revising the visual identity and brand guidelines. BrandingBusiness delivered on both fronts, providing a future-proof brand architecture and a modern, flexible visual identity system. The result was a professional and forward-thinking brand identity that is reflective of Cosylab's heritage and future vision.