Zerotrillion

Zerotrillion was hired by The Flowr Corporation, a licensed cannabis producer, to help them establish a brand identity. The company only had a logo and a color, lacking a specified consumer target or visual identity. Zerotrillion provided branding, marketing, communications, social media strategy, PR, and media buying services. They conducted in-field research and developed a consumer persona. They then created a visual identity and a tagline that became the foundation of the company. Zerotrillion also designed a logo with an icon that could stand alone, important due to the strict regulations on cannabis marketing in Canada. The logo, an asymmetric F, could also be interpreted as a staircase, symbolizing growth, premium quality, and the company's transition from the underground to the legal market. Zerotrillion also updated the company's packaging, redesigned their website, and launched marketing campaigns. The engagement lasted from August 2019 to October 2021, with a total investment of approximately $971,000–$1.2 million USD.

Zerotrillion was engaged by a media and technology company to develop brand guidelines and create assets for a product. The company was developing an advertising technology product and needed a name, logo, and brand guidelines. Zerotrillion helped them understand the product's benefits to advertisers and provided various approaches for the name, logo, and asset guidelines. They created everything from scratch and came up with creative options that helped the company communicate the product. The product was unique as it intersected brand research and digital advertising. Since then, the company has utilized Zerotrillion's strategic and creative services for their digital advertising clients. The partnership, which began in October 2019, is ongoing, with a total investment of around $250,000–$500,000.