WANT

WANT undertook a comprehensive rebranding project for Prolink, a leading workforce and staffing provider. The project involved conducting in-depth interviews with Prolink's team members, clients, and talent to understand the company's business and the issues it wanted to address. Following this, WANT created a positioning idea and a narrative for Prolink, designed a new brand architecture, color scheme, and logo, and developed a new name and brand for a future project. They also worked on Prolink's company strategy and positioning for future growth and helped create a corporate video. The project, which began in July 2022, ended in April 2023.

For ES, a leading window, facade, and architectural system manufacturer, WANT provided rebranding services. The process began with comprehensive interviews with stakeholders and clients, revealing that the brand had outgrown its original 'Windows' descriptor. Acting on this insight, WANT proposed a transition from "ES Windows" to the more encompassing "ES". This was reflected in a modern, sleek logo that embraced the brand's extended capabilities. A detailed brand and style guide was also developed. WANT was responsible for various activation pieces, including a corporate video, a commercial, billboards, magazine ads, and corporate brochures.

WANT was hired by Olo, a SaaS provider delivering digital solutions for enterprise restaurant brands, for strategic branding and messaging. The team at WANT functioned as an extension of Olo's Marketing and Communications teams, delivering strategic planning architecture, company mission evolution, brand promise articulation, brand narrative language, and stakeholder-specific promise language. Their work was instrumental in defining Olo's brand and positioning it strategically in the market.