Bob's Your Uncle

Bob's Your Uncle was hired by Belmont Food Group, a company that creates and markets premium quality soups, to establish premium brand positioning, grow brand awareness and penetration, and encourage trial with Canadian consumers. The team of 6-10 from Bob's Your Uncle provided strategic, creative, and tactical services including brand development, creative development for advertising, trade and sales support, and digital strategy development. The company was selected for its great culture fit, good value for cost, and being a trusted referral.

In another project, Bob's Your Uncle was engaged by Beef Farmers of Ontario, an advocate for the province’s 19,000 beef farmers, to establish a new consumer-facing brand positioning and grow brand awareness and engagement. The team of 4-6 from Bob's Your Uncle provided strategic, creative, and tactical services including brand development, creative development for advertising, trade and sales support, and digital strategy development. The company was selected for its great culture fit, alignment with company values, and winning the business in a competitive agency pitch.

Kindera™ Living, the operator of twelve Long Term Care Homes and Thirteen Retirement Communities across Ontario, hired Bob's Your Uncle for a complete rebranding and a new brand identity. This included a new name, logo, brand guidelines, brand promise, tagline, and Vision, Mission, and Values. The team of 2-5 from Bob's Your Uncle was selected for their high ratings, great culture fit, alignment with company values, and their unique approach to advertising.