Bob's Your Uncle

Bob's Your Uncle (BYU) was contracted by a Consumer Goods Marketing Company to create a compelling brand, tell a meaningful story, and design breakthrough packaging. BYU was selected for their competitive pricing, good value for cost, and company values that aligned with the client's. A team of 2-5 employees worked on this project, developing a brand proposition from market and consumer insights, and transitioning that brand into compelling packaging across multiple categories. They also created a story and a narrative for the trade, as well as developing advertising touchpoints. The client acknowledged BYU as their trusted agency partner.

Next, BYU worked with a Financial Services Company, creating over 50 ground-breaking, highly integrated multi-touch marketing campaigns over approximately seven years. The client valued the high ratings, pricing, culture fit, and value for cost that BYU offered. The work of 6-10 BYU employees led to these campaigns being executed 134 times, resulting in over $31 million in closed business. BYU's creative expertise was highly praised by the client, who appreciated their constant push for excellence and commitment to being a valued part of their team.

Lastly, BYU was engaged by Blendtek, a food ingredients and functional food systems manufacturer and distributor. BYU was tasked with establishing a new corporate brand with a logo refresh, solidifying positioning, voice, vocabulary, and visuals, and providing inspiration for marketplace differentiation. The 2-5 employees on the project completed a situational analysis and research study to understand the business, competitive landscape, and market opportunities. They then solidified the brand positioning and brought it to life through voice, vocabulary, and visual expression. The client chose BYU for their budget-friendly pricing, culture fit, value for cost, and vested interest in their business and objectives.