Tenet Partners

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Tenet Partners is a branding and marketing firm that's headquartered in New York; they have another office in Rochester, N.Y. Founded in 1973, they have approximately 40 employees that do branding, digital strategy, and print design. Clients are mostly enterprise and midmarket businesses. 

Client Insights

Industry Expertise

Financial services

20%

Manufacturing

20%

Medical

20%

Business services

10%

Supply Chain, Logistics, and Transport

10%

Consumer products & services

5%

Education

5%

Non-profit

5%

Telecommunications

5%

Client Size Distribution

Small Business (<$10M) 5%

Midmarket ($10M - $1B) 55%

Enterprise (>$1B) 40%

Common Project Size

$200K-$999K 23 projects

$50K-$199K 12 projects

$1,000,000-$9,999,999 4 projects

Clients

  • Mastercard
  • W.L. Gore & Associates
  • Spectrum Enterprise
  • Edwards Lifesciences

Highlights from Recent Projects

Overall Rating

4.8
56 Reviews

Tenet Partners was engaged by a global materials science company to design and launch their sustainability brand architecture. The project involved a competitive analysis, stakeholder interviews, focus groups, and advisory council meetings. Tenet Partners developed a visual identity, including logo design, color schemes, photography, and graphic design. They also devised a verbal identity, brand pillars, and a brand narrative. The project spanned from December 2021 to April 2023 and was successful in aligning the company's complex structure and products with the new branding.

In another project, Tenet Partners was hired by a financial services organization to create a new brand following a company acquisition. The agency developed a new logo, brand identity, and brand guidelines, as well as a new company culture. The process involved extensive research, data gathering, competitive analysis, stakeholder interviews, and surveys. The new brand and culture were launched internally through a brand immersion training program led by a team of brand ambassadors. The project, which began in July 2021 and was fully launched by October 2021, was successful, with plans for continued collaboration in 2023.

Lastly, Tenet Partners worked with a manufacturing company going through a separation from its main organization. The agency conducted multiple workshops with top global executives to gather information for the rebranding process. They developed potential options for the company's mission and values, created the name and logo, and handled the entire rebrand, including website design and development, swag, trade show booth materials, and other marketing pieces. The project, which ran from April 2022 to May 2023, was successful, with Tenet Partners assisting in the announcement phase of the new company and repurposing the website.

Timeliness

4.7

Service Excellence

4.8

Value

4.3

Would Recommend

4.9

Awards

37256

2022

36685

2022

37139

2022