Tenet Partners

Tenet Partners was engaged by a global materials science company to design and launch their sustainability brand architecture. The project involved a competitive analysis, stakeholder interviews, focus groups, and advisory council meetings. Tenet Partners developed a visual identity, including logo design, color schemes, photography, and graphic design. They also devised a verbal identity, brand pillars, and a brand narrative. The project spanned from December 2021 to April 2023 and was successful in aligning the company's complex structure and products with the new branding.

In another project, Tenet Partners was hired by a financial services organization to create a new brand following a company acquisition. The agency developed a new logo, brand identity, and brand guidelines, as well as a new company culture. The process involved extensive research, data gathering, competitive analysis, stakeholder interviews, and surveys. The new brand and culture were launched internally through a brand immersion training program led by a team of brand ambassadors. The project, which began in July 2021 and was fully launched by October 2021, was successful, with plans for continued collaboration in 2023.

Lastly, Tenet Partners worked with a manufacturing company going through a separation from its main organization. The agency conducted multiple workshops with top global executives to gather information for the rebranding process. They developed potential options for the company's mission and values, created the name and logo, and handled the entire rebrand, including website design and development, swag, trade show booth materials, and other marketing pieces. The project, which ran from April 2022 to May 2023, was successful, with Tenet Partners assisting in the announcement phase of the new company and repurposing the website.