Starfish

Starfish was hired by Atlas Air, a cargo and passenger aviation company, to attract qualified applicants, develop employer brand marketing materials, and create professional internal and external employee-related digital campaigns. Starfish was chosen for their high ratings, proximity to the client, cost-effectiveness, and strong company culture. The team at Starfish developed a comprehensive employer branding, engagement, and recruiting marketing platform, offering creative development, messaging, campaign development, recruitment media strategy, and website development and maintenance. They also supported Atlas Air with various media, from digital advertising to video creation.

SquareOne, a company that recycles wasted hydrocarbons into clean fuels, engaged Starfish to develop their company name, mission statement, and brand. Starfish was selected due to their strong company culture, alignment with SquareOne's values, and a positive referral. The team at Starfish was responsible for the creation of the company's name, branding, image, and strategy, effectively establishing SquareOne's presence in the renewable energy sector.

Holman, an integrated global automotive services company, hired Starfish to provide research and strategic direction for potential brand changes and to support the execution of Holman's rebranding process and launch. Starfish was chosen for their strategic expertise, good value for cost, and great culture fit. The team at Starfish managed Holman's branding project from research to strategy to execution and launch. They successfully transitioned Holman from a house of brands to a single Holman brand, including a complete rebuild and consolidation of their corporate web properties.