Matchstic

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Matchstic is a brand identity house that was founded in 2003 in Atlanta, GA. The team of about 20 employees focuses on branding, specifically brand strategy, visual identity, naming and brand messaging. Operating at the intersection of art and commerce, Matchstic aims to solve complex problems using strategy, creative thinking, and smart design.

Client Insights

Industry Expertise

Information technology

30%

Non-profit

20%

Business services

15%

Consumer products & services

15%

Real estate

10%

Government

5%

Medical

5%

Client Size Distribution

Small Business (<$10M) 10%

Midmarket ($10M - $1B) 60%

Enterprise (>$1B) 30%

Common Project Size

$50K-$199K 30 projects

$10K-$49K 11 projects

$200K-$999K 5 projects

Clients

  • Chick-fil-A
  • Steelcase
  • Publix
  • Boys & Girls Clubs of America

Highlights from Recent Projects

Overall Rating

4.9
55 Reviews

Matchstic was engaged by Cadex, a company formed through an acquisition and merger under the private equity firm Trivest. The challenge was to create a new brand identity for Cadex, which was comprised of smaller companies. Matchstic developed a new name and content for the merger, using existing messaging as a foundation. The company worked with 11 teammates from Matchstic, including a Senior Project Manager. The project, which started in February 2023 and ended in May 2023, cost $98,000. The client appreciated Matchstic's clarity, team dynamic, and impressive portfolio, and felt that they were a good fit for the project.

For the nonprofit organization, Board of Child Care, Matchstic was brought in to address brand confusion and create a new name that better represented the organization. They conducted interviews with the executive team, toured classrooms, and met with volunteers and board members for a focus group. The team from Matchstic included the Co-Founder & Creative Director, a Brand Strategist, and a Director of Project Management. The project, which cost $30,000, ran from February to June 2023. The client chose Matchstic through a competitive interview process and found them to be the best option.

Atlanta Emerging Markets Inc., a financing provider for nonprofits and high-impact projects in Atlanta, hired Matchstic for branding services. The goal was to rebrand the organization to better tell their story, differentiate themselves from their parent company, and elevate their market position. Matchstic handled naming, visual scheme messaging, and website design, and also provided creative support around the new brand identity guidelines. They worked with the client from April 2021 to August 2023 on a budget of $150,000. The client found Matchstic through a Google search and chose them for their local expertise and strong recommendations.

Timeliness

4.8

Service Excellence

4.9

Value

4.8

Would Recommend

5.0

Awards

91472

2024

42091

2023

37100

2022