Pangolin Marketing

Pangolin Marketing was hired by Rassa Creations and Innovations Pvt Ltd, a company that makes biodegradable tableware using siali leaves. The goal was to establish a credible brand foundation, strengthen the narrative, and unlock new market and CSR opportunities. Pangolin was able to bridge the gap between the company's grassroots work and the expectations of institutional buyers. They structured the company's story into a strategic brand narrative and created a toolkit for the team. The key deliverables included strategic narrative and value articulation, video films, a logo, a website, a CSR outreach email, and a brochure.

Avientek, a provider of audio-visual communication solutions, hired Pangolin Marketing to redesign their website. The objective was to create a better structure for different audiences, build a bilingual experience, and simplify the company's message. Pangolin restructured the site's information architecture, created localized and culturally relevant content, and built a responsive, dual-orientation website that could function seamlessly in both English and Arabic. The key deliverables included a website audit, content writing, a bilingual design system, and UI/UX design.

Pangolin Marketing was also hired by YuWaah at UNICEF, a youth partnerships platform, to create a multi-channel campaign for their climate volunteering app, Meri LiFE. The goal was to deliver 55,000 quality installs and establish the app as a credible, youth-led climate movement with national reach. Pangolin used behavioral segmentation, multilingual creative, and iterative experiments to create the campaign. The key deliverables included a campaign strategy and narrative framework, multilingual creative production, creative testing & optimization roadmap, audience targeting & segmentation plan, landing page friction audit & optimization guidance, and weekly performance reporting & insights.