Spire Agency

Spire Agency was hired by a regional pharmaceutical distributor to develop their branding strategy and marketing materials. The company previously had no marketing materials and was virtually unknown in the market. Spire Agency conducted extensive interviews with key stakeholders and helped define the company's value proposition, visual identity, messaging, brand story, key attributes, and go-to-market strategy. They also created catalogs, digital ads, and revamped the company's website. Furthermore, they assisted with HR recruiting, trade booths, Geofencing, and event planning signage. The engagement, which began in October 2021, is ongoing with Spire Agency primarily doing maintenance work. The company invested around $600,000 in the project.

Spire Agency was contracted by Slack Davis Sanger, a Texas-based personal injury law firm, to develop their firm's messaging and branding, and to plan and coordinate their annual Octoberfest event. The firm wanted to highlight their expertise in various areas of personal injury law, not just aviation law. Spire Agency interviewed the firm's attorneys to understand the firm's core values and then developed campaigns and messaging based on their findings. They also handled the creative aspects and execution of the firm's annual Octoberfest event, which was attended by 11,000 people. The engagement started in March 2022 and continues to this day, with the firm investing between $400,000 and $600,000 in the project.

Bluff City Group, a commercial real estate development firm, hired Spire Agency to create a brand identity for a major hotel and convention center project. Spire Agency developed the name, logo, and brand style guide for the project, aiming to create an impactful and memorable brand that would resonate with their audience. They also built a full messaging and positioning document to ensure the firm communicated the brand's essence and key attributes consistently. The project involved creating presentations, pitchbooks, digital assets, and mood boards to attract investors and municipalities. The team from Spire Agency consisted of 6-10 employees.