The Naming Group

The Naming Group was hired by an agriculture company to develop a brand name for a new product. The Senior Marketing Communications Manager found the agency through an online search and an industry publication. The Naming Group was chosen due to their high ratings, culture fit, and aligned company values. A team of 2-5 employees worked on the project, conducting competitor reviews, linguistic analysis, and preliminary trademark research. They collaborated with key stakeholders to assess priorities and develop brand name options for the new product.

The Rocket Company, a business and corporate partnerships consultancy, hired The Naming Group to create an enduring name for the consultancy. The Founder found them through a referral and chose them for their high ratings, culture fit, and reputation. A team of 2-5 employees was assigned to the project. They helped solidify the consultancy's positioning and create a name that cut through the crowded business consulting space. The Naming Group educated the client about the naming process, conducted naming strategy research, created naming criteria, conducted two rounds of names that passed preliminary trademark screening, and provided visual and verbal contextualization for all of the names. They also collected feedback, supported final decision-making, advised on URL and social handle availability, and advised on final name selection.

The Naming Group was hired by a beauty company to create a new name for the company. The Founder found them through a referral and chose them because their company values aligned. A team of 2-5 employees was assigned to the project. The Naming Group undertook a comprehensive brand naming strategy and development process. Key deliverables included a brand criteria presentation, vetted name options that had been pre-screened for preliminary trademark availability, and the final name selection that passed comprehensive legal and linguistic clearance.