The Naming Group

The Naming Group was hired by StarPRO, a post-acute care software company for the nursing home industry, to create a brand foundation and develop a positioning statement to shape their messaging. The Naming Group, chosen for their cultural fit and aligned values, worked on establishing the company's identity and position in the market. The project led to the creation of a positioning statement and recommendations for shaping and communicating the company's brand and value proposition more effectively.

An agriculture company engaged The Naming Group to develop a brand name for a new product. The Naming Group was selected for their high ratings, cultural fit and aligned company values. A team of 2-5 employees from The Naming Group collaborated with key stakeholders to assess priorities, complete competitor reviews, linguistic analysis and preliminary trademark research. The project resulted in the development of brand name options for the company's new product.

Alt+b, a marketing advisory practice helping startups establish and activate their brand, hired The Naming Group to name a Mobile Gaming Ad Platform Business. The Naming Group was selected based on the client's past positive experience with the company. The scope of work involved refining the criteria and strategy, developing a long list of names, conducting an evaluation process, and briefing the design team. The project successfully resulted in the development of a name for the mobile ad platform company.