TUNGSTEN

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Tungsten Branding is a global naming firm based in Brevard, N.C. that serves clients worldwide. They specialize in company naming, rebranding and repositioning services. Their client base ranges from multinational organizations to mid-market companies, representing financial, IT, medical and industrial businesses.  

Client Insights

Industry Expertise

Medical

25%

Financial services

20%

Information technology

20%

Business services

15%

Consumer products & services

5%

Non-profit

5%

Real estate

5%

Retail

5%

Client Size Distribution

Small Business (<$10M) 25%

Midmarket ($10M - $1B) 50%

Enterprise (>$1B) 25%

Common Project Size

$10K-$49K 40 projects

$50K-$199K 7 projects

<$10K 6 projects

Clients

  • PODS
  • Johnson Controls
  • Benjamin Moore
  • HITACHI

Highlights from Recent Projects

Overall Rating

5.0
64 Reviews

TUNGSTEN successfully completed a branding project for an AI-powered media platform startup. The startup's CEO praised TUNGSTEN's comprehensive approach, which included conducting a survey to understand the business, discussing naming processes, and asking in-depth questions about the company's values. TUNGSTEN's team, led by an Animation & Design Consultant, Elizabeth, provided several name options and explained the ideas and feelings behind each. They iteratively refined these options based on the client's feedback, ultimately delivering a company name, logo, and sales guidelines. The project spanned from November 2022 to March 2023 and cost $14,000.

In another project, TUNGSTEN provided branding services for Netspend, a fintech company. The company's CMO sought TUNGSTEN's help in creating a new corporate brand name. TUNGSTEN's team, which included President Phillip and Creative Director John, developed name ideas based on a creative brief provided by the client. The project ran from June to August 2023, with a total investment of $38,000-$40,000.

TUNGSTEN also worked on a brand development project for The Bread of Life, Inc., a free community kitchen based in Transylvania County, NC. The non-profit organization hired TUNGSTEN to create a new logo and tagline that captured its spirit. TUNGSTEN provided multiple logo design choices and color palettes, and demonstrated how the logos would look in various applications. They also created an array of taglines and educated the client on the importance of branding and effective tagline usage. The client praised TUNGSTEN for their ability to distill the organization's identity into a clear and powerful brand message.

Timeliness

4.9

Service Excellence

5.0

Value

4.9

Would Recommend

5.0