Woden

Woden worked with TradeCraft Clinical Research, a biometrics CRO, to discover their industry position and highlight their differentiating factors. The team at Woden conducted interviews with TradeCraft's employees and clients, helping the company to understand its place among other CROs. Woden then created a brand story for TradeCraft and provided support and materials as the company worked on sales strategies and marketing materials. The project was successful, with TradeCraft appreciating Woden's unique offering and the insights gained from the interviews.

The FSL Group, a supply chain management company, hired Woden to establish a differentiated brand story and support a go-to-market strategy in a commoditized market. Woden's team developed a brand story that aligned internal teams and articulated a compelling narrative. They delivered key items such as brand pillars, a mission statement, vision, positioning, brand personality, and core values. The FSL Group appreciated Woden's high ratings, culture fit, and good value for cost, and the project was successful in establishing a differentiated brand story.

Robotiz3d Technology Ltd, a company that builds intelligent systems and robots for the road maintenance sector, hired Woden to develop a strategic narrative, articulate product positioning, align the internal team, and enhance brand messaging. Woden conducted in-depth research to understand the organization, its market, and its customers. They then distilled these insights into a clear brand purpose and compelling strategic story, aligning the internal team around this shared narrative. Woden also provided the frameworks and structures needed to consistently embed the brand story across all activities and touchpoints. Robotiz3d Technology Ltd appreciated Woden's sharp identification of gaps in their messaging and the expertise shown in their proposal.