The Best Product Branding Companies in The Windy City

Looking for a top product branding service in Chicago?

Successful product branding requires specific and tailored messaging about a product or service your company offers. Successful product brands like Charmin or Gillete even have separate websites, logos, slogans, and advertising strategies to differentiate them.

If your business is product-first, consider working with a product branding company to help you define the brand messaging and marketing needed to differentiate each of your products from each other and competitors. Remember that product branding and corporate branding are different – most notably corporate branding entails a general, broad message for the entire business. Look for branding agencies that have past experience branding products.

To assist you in your search for a partner, we’ve compiled this list of the top product branding companies in Chicago. Browse descriptions, feedback, and awards to find which can best suit your company’s needs.

List of the Best Chicago Product Branding Companies

  • 1

    Paragraphs, LLC

    Paragraphs, LLC is a graphic design firm headquartered in Chicago. The team of about 23 employees has worked with clients ranging from small startups to large enterprises. Paragraphs, LLC has specialized in branding and graphic and web design for over three decades since it was founded in 1984.

    Notable Project

    Paragraphs LLC partnered with a printing manufacturer to work on a branding campaign for the organization. The team at Paragraphs LLC worked to launch an international branding campaign. They created video material and marketing supplements that were transcribed into 13 different languages. The client has seen an increase in sales and partnerships since the branding campaign. The client was impressed with how responsive and organized the team at Paragraphs LLC was. 

    "They’re incredibly dependable in terms of correspondence and delivering results." –Global Director of Environmental and Health Safety, Printing Manufacturer

    Former clients
    Coca Cola
    Hyatt
    IBM
    Exelon Corporation
    $ $ $ $ $
    equalizer

    Undisclosed

    group10 - 49 Employees
    place Chicago, IL
    4.9
    4.9
    15 Clutch reviews
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  • 2

    Rule29

    Rule29 is a creative strategy and design firm based in Geneva, Ill. Their 20-person team provides a wide range of creative services including branding, web design, and print design. Founded in 2000, they specialize in mid-market clients. 

    Notable Project

    A multinational publishing firm hired Rule29 for comprehensive brand management: Advertising, outreach, market research, and other aspects of developing and maintaining a brand. They helped the client expand into digital content from print-only publications, and helped implement a direct publisher-based marketing approach. The new strategy expanded market share with every product launch.

    "They're a very talented agency. Their creative work is top-notch. Our relationship with their entire team was really solid. They were adaptive to different sorts of projects, and the project actually gained scope as a result of our ability to work together." – Chief Marketing Officer, Multinational Publisher

    Former clients
    Fellowes
    McDonald's
    American Red Cross
    The Make-A-Wish Foundation
    Allstate
    $ $ $ $ $
    equalizer $25,000+
    group10 - 49 Employees
    place Geneva, IL
    4.9
    4.9
    18 Clutch reviews
    Awards

    Graphic Design USA American Packaging Awards 2018 , Telly Award for Non-Broadcast Productions Film/Video - Charitable/Not-for-profit, 2011

  • 3

    MonogramGroup

    The Monogram Group is a branding agency based in Chicago. Founded in 1990, the team of 17 specializes in branding, market research, and advertising. They work with clients primarily in the financial services and manufacturing industries.

    Notable Project

    The Monogram Group worked on branding and marketing for a local hair salon. They updated branding and created a new logo and promotional materials. They also conducted market research and did a photo shoot, then distributed the new materials. The client was impressed with the results of the project.

    “The results were positive, and both the customers and franchises are happy with the new materials. They’re timeless, so we can use them for many years without looking old or outdated.” – Salon Owner, Hair Salon

    Former clients
    Geremarie
    Goldwind America
    Mintel
    Life Fitness
    $ $ $ $ $
    equalizer $25,000+
    group2 - 9 Employees
    place Chicago, IL
    4.9
    4.9
    16 Clutch reviews
  • 4

    Conjure

    Founded in 1996, Conjure is a full-service design agency based in Chicago. Their team of approximately 15 employees mostly services midmarket and enterprise-level clients in a variety of industries. While branding is their main offering, they also provide graphic and collateral design.

    Notable Project

    Conjure branded a newly-established brewing company. After narrowing down a brand identity, they materialized the brand through designs for merchandise and packaging. Their work resulted in the accrual of a social media following very early on in the engagement.

    "We’ve gained quite a few followers on Facebook and Instagram." — President, Brewery Startup

    Former clients
    Verso
    Blackwood BBQ
    Optimo
    Protein Bar & Kitchen
    $ $ $ $ $
    equalizer

    Undisclosed

    group10 - 49 Employees
    place Chicago, IL
    5.0
    5.0
    13 Clutch reviews
  • 5

    Mabbly

    Mabbly is a full-service integrated marketing and advertising agency headquartered in Chicago. Founded in 2013, the agency is comprised of fewer than 50 employees and specializes in web design, web development, branding, SEO, digital strategy, and content marketing.

    Notable Project

    Mabbly developed a modern, user-friendly website for a non-profit organization that captured the essence of its brand. They produced a video for the new site and archived thousands of pages they didn't compromise the client's SEO presence. The organization received significant positive feedback on its new website from users. 

    "Mabbly has a very consultative and entrepreneurial approach. It is looking to truly grow with companies and grow the brand or project it is working on." – Co-Founder, Nonprofit 

    Former clients
    ScrapeGo
    Commercial Lending X
    Azteca Foods
    $ $ $ $ $
    equalizer $25,000+
    group10 - 49 Employees
    place Chicago, IL
    5.0
    5.0
    21 Clutch reviews
  • 6

    Killian Branding

    Founded in Chicago in 1987, Killian Branding is an advertising industry veteran. Their expert team offers a multitude of services, including advertising, branding, mobile and app marketing, email marketing, and marketing strategy.

    Notable Project

    A fast food restaurant enlisted Killian Branding to develop a corporate identity for them. Killian Branding helped the client pinpoint its consumer base, created marketing materials, and determined relevant touchpoints.

    “They’re excellent. Overall, they have a very good approach and bring together all the pieces and present them in an organized manner, even though they’re 10,000 miles away.” – Owner, Fast Food Restaurant

    Former clients
    AT&T
    McDonalds
    Dell
    Creighton University
    Aldi Foods
    Jim Beam Brands
    $ $ $ $ $
    equalizer $25,000+
    group10 - 49 Employees
    place Chicago, IL
    4.8
    4.8
    16 Clutch reviews
  • 7

    Motion Agency

    The Motion Agency is a Chicago-based marketing firm specializing in branding, public relations, advertising, digital strategy, and graphic design enterprise, mid-market and small businesses in the retail, education, and manufacturing sectors. Founded in 2007, they employ around 50 people. 

    Notable Project

    The Motion Agency was hired by a large labor union to develop its website and handle its advertising and PR. They wrote editorials and ads in local media and planned and promoted an event, all of which improved engagement. 

    “The advertisement that the Motion Agency created for Labor Day became the theme for our advertising for the next calendar year. It is visually stunning and a great representation of the brand. The posts on social media throughout the weekend resonated with out followers and received some of the highest engagement numbers for posts on our page.” – Chief of Staff, Labor Union. 
     

    Former clients
    Adobe
    American Manufacturing Association
    The Home Depot
    Bed, Bath & Beyond
    Boys & Girls Club of America
    $ $ $ $ $
    equalizer $10,000+
    group50 - 249 Employees
    place Chicago, IL
    5.0
    5.0
    1 Clutch review
  • 8

    VisualFizz

    Founded in 2016, Chicago-based VisualFizz is a small team of 9. The full-service digital marketing agency helps clients with content marketing, SEO, web design and development, PPC, social media marketing, digital and marketing strategy, and branding.

    Notable Project

    The founder of a social networking service for executives wanted the company to have a compelling brand along with its compelling product. VisualFizz created a brand structure and helped guide the company through the process. 

    "Their responsiveness, attentiveness, and great sense of creativity are very impressive...Regarding the experience I had with them, there’s nothing to improve." - Founder, Social Network for Executives

    Former clients
    ExecTable
    Chicago Food Festival
    $ $ $ $ $
    equalizer $5,000+
    group10 - 49 Employees
    place Chicago, IL
    5.0
    5.0
    11 Clutch reviews
  • 9

    Yakkety Yak Marketing

    Chicago based advertising agency, Yakkety Yak has a team of 14 that produces content marketing, web design, digital strategy, SEO, PPC, and social media marketing strategies for mid market and enterprise clients. They typically partner with businesses in the health care, business services, and non-profit industries. 

    Notable Project

    Yakkety Yak partnered with a non-profit organization to run a national campaign and manage the client’s digital presence. They provided content for all marketing initiatives, preformed A/B testing on advertisements, and executed the campaign. The project was successful and the client is now receiving over 600,000 hits monthly. 

    “I thoroughly enjoyed working with the entire Yakkety Yak team. They deliver on time, under budget and as promised. Their level of professionalism made the entire project a very pleasant experience.” –– CEO, Public Relations Firm

    Former clients
    American Migraine Foundation
    World Federation of Neurology
    Global Patient Advocacy Coalition
    $ $ $ $ $
    equalizer $25,000+
    group10 - 49 Employees
    place Chicago, IL
    4.9
    4.9
    10 Clutch reviews
  • 10

    Cultivate

    Cultivate is a brand agency based in Chicago that was founded in 2005. Their team of 92 employees offers a range of services including branding, mobile app development, UX/UI design, digital strategy, web development, and video production.

    Notable Project

    A youth non-profit that had been around for 50 years found that their messaging, image, and brand needed to be modernized. Cultivate developed their new messaging for newsletters, fundraising pitches, marketing, and social media. Additonal services they provided included designing a new website and logo.

    "We've heard positive feedback from people who saw our website and our newsletters. Cultivate made a big difference for our organization, helping us transition to modern times." — CEO, Youth Non-Profit

    Former clients
    IGC Brands
    First Choice Logistics
    Rock Solid Stabilization & Reclamation
    $ $ $ $ $
    equalizer $10,000+
    group10 - 49 Employees
    place Chicago, IL
    4.9
    4.9
    12 Clutch reviews
  • 11

    Verve Marketing Group

    Verve Marketing Group is a Chicago-based web design agency, providing creative solutions that make a positive impact on clients in the education, publishing, software, and manufacturing industries since 2008. Although they specialize in web design, the team of 14 is excellent in several other areas, including branding, SEO, digital strategy, print design, and content marketing. 

    Notable Project

    A liberal arts college wanted to reach more donors through its website. Verve Marketing Group redesigned the college's WordPress website, creating promotional and marketing materials. The client appreciated how Verve Marketing Group picked up on their vision and gave it structure.

    "They listen well and always try to provide us with what their team thinks we need. Verve Marketing is always cognizant of what is ultimately our end-goal and tried to deliver that to us." – Marketing Strategist, Liberal Arts College

    Former clients
    National Japanese-American Historical Society
    Peachtree
    National Garden Bureau
    CapTrust Financial
    Union Partners
    $ $ $ $ $
    equalizer $5,000+
    group10 - 49 Employees
    place Oak Brook, IL
    4.6
    4.6
    6 Clutch reviews
    Awards

    Web Marketing Association: 2017 Outstanding Achievement Award , Communicator Awards: 2017 Web Design Award , IAC Awards: Best Website , 2016 MarCom Gold Award , Internet Advertising Awards: 2016 Best Publishing Website , Web Marketing Association: 2014 Standard of Excellence Award , 2014 Gold Hermes Creative Award

  • 12

    Viewstream

    Viewstream is a creative digital agency with offices in San Francisco, Chicago, and Austin, Texas. Founded in 2000, they have just under 30 employees on their team. Their services include advertising, video production, and branding, and they primarily serve enterprise clients.

    Notable Project

    Viewstream provided branding services for an eSports and gaming platform. Their responsibilities included brand creative and positioning, presentations, design, web development, and video production. The project multiplied traffic and overall feedback on the project was positive. Their talented team brought the brand to life. They were organized and their workflow was seamless.

    “I would say the combination of service and creativity is unmatched in any agency that we have worked with.” – CEO, eSports Gaming Platform

    Former clients
    Accenture
    Adobe
    Amazon
    Coca Cola
    PayPal
    UPS
    $ $ $ $ $
    equalizer $10,000+
    group10 - 49 Employees
    place Chicago, IL
    4.9
    4.9
    5 Clutch reviews
    Awards

    Telly Awards , Hermes Awards , San Francisco State University , Sony Electronics , QuickTime Film Festival , ResFest Film Festival , International Film Festival Rotterdam

  • 13

    Simple Truth

    Simple Truth is a creative brand agency founded in 1996 and located in Chicago with a team of more than 40 employees. Simple Truth has over two decades of experience in branding and content marketing. The firm also offers graphic design services.

    Notable Project

    Simple Truth was tasked with heading a branding campaign for a real estate company. The team at Simple Truth organized an entire rebrand campaign and provided print, digital, and video content to emphasize the campaign. The brand has received tremendous feedback from employees and customers alike. Simple Truth continues to produce video content for the client.

    "They've delivered on every single aspect of the project, always putting their top people on our account. " – SVP Marketing and Communications, Real Estate Company 

    Former clients
    Allstate
    Hollister
    Chicago History Museum
    AvalonBay
    $ $ $ $ $
    equalizer $25,000+
    group10 - 49 Employees
    place Chicago, IL
    4.9
    4.9
    13 Clutch reviews
  • 14

    All Terrain

    All Terrain is a marketing agency focused on event marketing and planning and branding services located in Chicago. Founded in 1998, they have a team of about 200 employees. They cater to clients in the advertising and marketing industry as well as the arts, entertainment, and music, and consumer products and services industries.

    Notable Project

    All Terrain created an experiential store to increase awareness of a brand for a global PR company. They not only provided interior architecture support but also acquired city permits. They hired caterers, security, and brand ambassadors to support the store, which experienced 78 million impressions and secured media coverage by notable outlets.

    "Their attention to detail, communication, and proactivity was impressive." – Associate Creative Director, PR Company

    Former clients
    Ferrari
    Quaker
    Mango Board
    American Airlines,
    $ $ $ $ $
    equalizer $100,000+
    group10 - 49 Employees
    place Chicago, IL
    5.0
    5.0
    2 Clutch reviews
  • 15

    Noble Digital

    Noble Digital is a creative growth agency that was founded in 2012. They have three employs working out of Santa Monica, Calif., where they provide brand strategy and planning, digital campaigning, video production, and UX/UI design. They work with small, midmarket and global companies, primarily in e-commerce, business services, consumer products, and finance.

    Notable Project

    Noble Digital produced a series of videos for an insurance company. They also created an advertising campaign. Their videos and advertisements increased ad-to-landing page conversions for the client.

    “Several months after the campaign started, Noble reviewed our media data and recommended changes to optimize the efficacy of the campaign. These changes resulted in increased ad-to-landing page conversions.” – Director of Advisor Marketing & Operations, Insurance Company

    Former clients
    Biohm Health
    Mutual of Omaha
    Plated
    $ $ $ $ $
    equalizer $5,000+
    group10 - 49 Employees
    place Chicago, IL
    4.9
    4.9
    4 Clutch reviews
  • 16

    Pepper Group

    Pepper Group is a marketing firm headquartered in Palatine, Ill. The 15-person team launched in 1994 and offers branding, direct marketing, PR and corporate communication, and marketing strategy. Their clients work in a variety of sectors, including IT, financial services, and manufacturing.

    Notable Project

    Pepper Group provided product marketing consulting to a FinTech company, cutting down the client's range of services to meet their customers' needs. They also built a corporate website, designing wireframes and conducting multiple feedback sessions. The client grew 20% year-over-year as a result.

    "Pepper Group is skilled at finding a deeper level of understanding and context. That sets them apart." – CMO, FinTech Company

    Former clients
    EconPTW
    Permatron
    RegenX
    $ $ $ $ $
    equalizer $5,000+
    group10 - 49 Employees
    place Palatine, IL
    5.0
    5.0
    1 Clutch review
    Awards

    Chicago’s 101 Best and Brightest Companies to Work For (2013-2019) , Inc. 5000: #4602 (2015) , Daily Herald Business Ledger: Best Places to Work in Illinois (2015)

  • 17

    Popskull

    Popskull is an advertising agency located in Chicago. Since 2009, their team of fewer than 10 work with small businesses. They specialize in advertising, social media marketing, and PPC. 

    Notable Project

    Popskull completed the design of a transportation app. The agency also helped with advertising that would increase awareness of the app. They were responsible for the creative direction of the application.

    "They have been open to all feedback, changing their procedures, and digging in to make sure we are achieving what we need to do." — Marketing Manager, Transportation App

    Former clients
    SkinnyPop
    Tramontina
    Stolen Rum
    Devil Dawgs
    $ $ $ $ $
    equalizer $5,000+
    group2 - 9 Employees
    place Chicago, IL
    5.0
    5.0
    4 Clutch reviews
  • 18

    Strike 2

    Strike 2 is a marketing agency founded in Chicago in 2019 with no more than 10 employees. They are experts in advertising, branding, and marketing strategy solutions for small and mid-market agencies in the industries of legal cannabis, consumer products, and more.

    Notable Project

    Strike 2 provided branding solutions for a narrative design-based marketing agency. The agency was looking to rebrand their identity with a new logo, font, and more. Strike 2’s branding work has so far been met with positive feedback.

    “What struck me the most is how well they understood what I was telling them I wanted the brand to stand for as well as the way they synthesized the interviews with my clients. It felt spot on.” - Founder & CEO, Marketing Agency

    Former clients
    Brightfield Group
    Bartesian
    Bozii
    $ $ $ $ $
    equalizer $5,000+
    group2 - 9 Employees
    place Chicago, IL
    5.0
    5.0
    6 Clutch reviews
  • 19

    Yeah Design Works

    Yeah Design Works is a visual communications company headquartered in Chicago. Founded in 2007, the company has a team of one that specializes in packaging design, branding, and print design.

    Notable Project

    Yeah Design Works created packaging and messaging for a consumer product company. The client wanted to enter the dog treats market, which is very competitive, and they needed packaging that would best represent their brand. Yeah Design Works collaborated with the client to come up with ideas, and then they designed the packaging using the client’s feedback. The new packaging has received praise from customers and retailers, satisfying the client. 

    “I’ve worked with a lot of different agencies in my career, and none listen as well as Yeah Design Works. They made sure they understood what we wanted and delivered exactly what we asked for.” — Co-Founder, Consumer Product Company

    Former clients
    Cozy Spot
    Oster
    Synergenics
    CrockPot
    $ $ $ $ $
    equalizer $1,000+
    group2 - 9 Employees
    place Chicago, IL
    5.0
    5.0
    1 Clutch review
  • 20

    Theydo

    Theydo is a design studio headquartered in Chicago. The company has less than 10 people, and they specialize in UX/UI design, branding, and web design. 
     

    Notable Project

    Theydo designed a new website for a cryotherapy service. The client’s original website simply had a webpage for their machine sales, but they wanted to build a custom website exclusively for the machine sales. Their goals were to increase leads for machine sales through organic internet searches, and they wanted more visibility for their machines. Theydo consistently met with the client, and they used PHP, HTML5, and JavaScript to create the website. The company also added Google Analytics for the client. After creating the website, the client increased their sales.
     

    “I've doubled my revenue from machine sales from this point last year. Neal and Bart delivered a really high-quality product and design in under a month.” — Co-Founder and CFO, Cryotherapy Service 
     

    Former clients
    Tickety
    Interaction Studio
    Woders
    $ $ $ $ $
    equalizer $10,000+
    group2 - 9 Employees
    place Chicago, IL
    5.0
    5.0
    5 Clutch reviews
  • 21

    Kalapa Design Studio

    Kalapa Design Studio is a studio founded in 2020 in Chicago. With no more than 10 professionals, they provide branding, web design, and UX/UI design solutions for clients in the fields of advertising, business services, and IT.

    Notable Project

    Kalapa Design Studio developed a WordPress website for a private network management business. The business needed customized web pages for their site. Kalapa Design Studio provided exactly what the business needed.

    “I can’t recommend their team enough!” - ole Proprietor, Private Network Management Business

    Former clients
    Apple
    AWS
    Google
    $ $ $ $ $
    equalizer $5,000+
    group2 - 9 Employees
    place Chicago, IL
    5.0
    5.0
    4 Clutch reviews
  • 22

    Adcetera

    Adcetera is a creative firm based in Houston, Tex. Founded in 1982, their team of around 98 employees provides advertising, branding, and media planning services.

    Notable Project

    The team conceptualized and executed the story for a three-day in-person event for an oil and gas company. While there were challenges with communication, their copywriting skills impressed and their creative work was solid.

    "Their copywriter really understood our mission and had an eloquent way of positioning us." Head of Global Marketing, Oil & Gas Company

    Former clients
    HP
    Hewlett Packard Enterprise
    KBR
    $ $ $ $ $
    equalizer $5,000+
    group50 - 249 Employees
    place Chicago, IL
    2.0
    2.0
    1 Clutch review
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