Popskull

Popskull was hired by a gaming app startup to help articulate the UI/UX for the alpha version of the app. The team, consisting of the company's founder and a UI/X and graphic design expert, worked on bringing the wireframes of a live event-based gaming product to life. They successfully delivered on the project's critical elements such as user flow, real-time advertising inventory, and gameplay while creating a branded experience that coincided with the business's core function. The client acknowledged that Popskull's contribution was critical to the company's development.

For the houseware products manufacturer, Tramontina, Popskull was tasked with creating creative materials for their first consumer-facing marketing campaign. The project involved clarifying the brand strategy, identifying the target audience, and brainstorming video content. The final deliverables included two 30-second spots and two six-second spots on YouTube, as well as two sets of Google display ads. Popskull also coordinated production efforts and helped incorporate the campaign into the overarching brand strategy. The client invested about $185,000 in the project, which began in August 2017 and concluded at the end of December 2017.

Marathon Healthy Foods, a small family-owned company specializing in chicken burgers, engaged Popskull to professionalize their marketing and advertising. The project included brand strategy development, market and customer research, and packaging redesign for the company's three main products. Popskull is also set to begin website redevelopment and plans to do direct-to-consumer and social media marketing. The client has invested between $20,000-$50,000 in the project, which began in December 2017 and is still ongoing.