Paragraphs, LLC

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Paragraphs, LLC is a graphic design firm headquartered in Chicago. The team of about 23 employees has worked with clients ranging from small startups to large enterprises. Paragraphs, LLC has specialized in branding and graphic and web design for over three decades since it was founded in 1984.

Client Insights

Industry Expertise

Medical

50%

Business services

15%

Consumer products & services

10%

Information technology

10%

Energy & natural resources

5%

Manufacturing

5%

Utilities

5%

Client Size Distribution

Small Business (<$10M) 15%

Midmarket ($10M - $1B) 25%

Enterprise (>$1B) 60%

Common Project Size

$50K-$199K 4 projects

$10K-$49K 3 projects

$200K-$999K 3 projects

Clients

  • Baxter Healthcare

Highlights from Recent Projects

Overall Rating

4.9
15 Reviews

Paragraphs LLC provided a comprehensive branding solution for a SaaS provider serving broker-dealers and banks. The company sought a modern, updated corporate image and enlisted Paragraphs LLC for the task. The branding agency delivered a complete visual overhaul including logo development, color palette renewal, web development, and collateral design. The project, which began in January 2020, is ongoing and the client expects to have invested around $100,000 by its completion. The client has interacted with three team members from Paragraphs LLC, including two designers and their president partner.

In another project, Paragraphs LLC offered strategic brand counseling for Optimas Solutions, a leading global industrial manufacturer/distributor, and service provider. The agency provided end-to-end solutions including brand architecture, full-scale design execution, website development, corporate brochures, sales enablement tools, and digital advertising. The collaboration began in January 2019 and is ongoing, with the client regularly interacting with the principals of the firm and two key designers.

Paragraphs LLC was hired by a logistics company to provide a fresh brand positioning, content strategy, and digital strategy advisory. The company aimed to stand out in a fragmented market, simplify and distil content, and achieve results from customer engagement and shorter sales cycles. The team composition for this project was lean and efficient, involving the owners and CCO. The vendor was selected for their expertise in B2B and their understanding of how to work with PE-backed companies. The client appreciated the quality and speed of execution delivered by Paragraphs LLC.

Timeliness

4.8

Service Excellence

4.9

Value

4.5

Would Recommend

5.0