HANGAR12

HANGAR12 was appointed as the agency of record for a food and beverage company, overseeing marketing for three brands. The company was tasked with developing the overall creative foundation and annual plan based on the brand's goals and objectives. HANGAR12 also refined the brand positioning and spearheaded consumer research with a third-party vendor. The company executed the plan, handling creative development and media buying and placement. The team consisted of account managers, social media specialists, and the company president. The client was impressed with the team's management of deliverables, feedback, and budget updates, among other tasks.

The company also provided branding services for Sara Lee, working on various promotional, packaging, and merchandising projects. HANGAR12 helped the client identify efficiencies and consolidate three companies into one location. The client praised HANGAR12 for their strategic and thoughtful work, ability to evolve quickly, and adaptability to client needs. The team was described as a collective of seasoned professionals, capable of scaling their resources to suit the size and scope of the project.

For Solaris Paper, a consumer packaged goods manufacturing company, HANGAR12 was tasked with revamping the social media and digital marketing efforts for the brand Fiora. The company created all the content and managed the entire strategy, focusing primarily on Facebook and Instagram advertising. HANGAR12 also implemented an ongoing search engine PPC campaign. The team included a social media analyst, an account supervisor, and an account director. The client commended HANGAR12's patience during the lengthy selection process and expressed satisfaction with the results of the engagement.