HANGAR12

HANGAR12 was enlisted by Solaris Paper, a consumer packaged goods manufacturing company, to manage their social media and digital marketing efforts. The company sought a new agency to spearhead their social media campaigns, particularly for their brand, Fiora. HANGAR12 was responsible for creating content and managing the overall strategy, advertising on platforms such as Facebook and Instagram, and implementing an ongoing search engine PPC campaign. The collaboration between Solaris Paper and HANGAR12 began in May 2021 and is still ongoing. The client expressed satisfaction with the agency's patience during the selection process and their collaborative approach in managing the project.

Sara Lee, a food production company, hired HANGAR12 for various projects, including promotional, packaging, and merchandising. HANGAR12 served as an extension of Sara Lee's team, helping them identify efficiencies and manage their digital assets. The client praised HANGAR12's versatility, their ability to stay ahead of trends, and their strategic and thoughtful approach to work. The agency was also appreciated for their flexible business model, which allowed them to handle both large and small brands/projects effectively.

HANGAR12 was chosen as the primary agency of record for a CPG food/beverage company. They were responsible for developing the overall creative foundation and annual plan based on the company's brand goals and objectives. HANGAR12 also refined the company's brand positioning, led consumer research, and handled all execution of the plan, including creative development and media buying/placement. The agency was lauded for its ability to manage the work required by all three brands and ensure that the smaller size brands were not overlooked. The agency's comprehensive scope of work, which included strategy, planning, content creation, and media buy decisions, was also praised.