All Terrain
visit site- $100,000+
- 10 - 49 employees
- Chicago, IL
All Terrain is a marketing agency focused on event marketing and planning and branding services located in Chicago. Founded in 1998, they have a team of about 200 employees. They cater to clients in the advertising and marketing industry as well as the arts, entertainment, and music, and consumer products and services industries.
Client Insights
Industry Expertise
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
Client Size Distribution
Small Business (<$10M) 25%
Midmarket ($10M - $1B) 25%
Enterprise (>$1B) 50%
Common Project Size
$200K-$999K 2 projects
Clients
- Ferrari
Highlights from Recent Projects
All Terrain was hired by Weber Shandwick, a global PR company, to create an experiential store in New York City for the National Mango Board. The project, dubbed "The Mango Store," was a playful take on The Apple Store and aimed at increasing awareness for the National Mango Board. All Terrain was responsible for bringing this vision to life by handling logistics, interior architecture support, and securing city permits. They also hired a caterer, security, and brand ambassadors. The engagement, which ran from January to March 2019, saw the client invest approximately $500,000.
For Hostess Brands, a leading producer of sweet baked goods, All Terrain was tasked with creating an iconic mobile cross-country tour to celebrate the company's 100th anniversary. The campaign involved brand activation, mobile tour activation, specific project-related brand partnerships, logistics, onsite production, and asset fabrication. The goal was to facilitate mass consumer sampling, generate significant earned media, and create digital assets and content. All Terrain's team for this project included an Account Director, Field Manager, Production and Marketing Associate, and Production Assistants. The vendor was chosen based on their relationship and reputation.