ColorJar

ColorJar was hired by No Cold Feet, a company that specializes in creating stylish, high-quality socks with personalized packaging. The objective was to rebrand and reposition the company as it shifted from a niche market to a broader one. ColorJar developed a brand positioning document, a brand messaging document, created new creative assets such as a new logo and typography, and provided website mockups. The client found ColorJar through an online search and chose them for their proximity, budget-friendly pricing, and aligned company values. The project was a success with the client expressing satisfaction with the rebranding.

ColorJar was contracted by Sofanya, a beauty, wellness, and wisdom brand, to identify a brand DNA, build a logo and brand guideline, and develop packaging design. The project was divided into five phases, which included understanding Sofanya's values, mission and vision, defining the brand's personality and tone, designing the logo and visual system, developing a style guide, and designing packaging for launch products. The client was referred to ColorJar and chose them for their budget-friendly pricing, great culture fit, and aligned company values. The branding and design services were successfully delivered, meeting the client's expectations.

NextFoods, a natural foods consumer packaged goods company, hired ColorJar to rebrand GoodBelly Probiotics across all refrigerated SKUs. The project involved refreshing the brand architecture, voice, and packaging to help the brand regain relevance in the gut health space. ColorJar was tasked with creating a central ethos/message, a central visual design language, and a category-specific approach for each product type. The client found ColorJar through a referral and chose them for their budget-friendly pricing, great culture fit, and aligned company values. The rebranding project was successfully completed, enhancing the brand's presence and appeal in the market.